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Cross-Functional Processes in Customer Relationship Management [PDF]

open access: yes
Customer Relationship Management (CRM) is a strategic approach which involves creating a superior value for shareholders by developing relationships with certain categories of customers.
Cristian DUTU
core  

Segmenting Online Customers Based on their Lifetime Value and RFM Model by Data Mining Techniques

open access: yesInternational Journal of Information Science and Management, 2014
Nowadays, marketing managers are more concerned with identifying and understanding customer behavior in the online space. Since the customers in online space are not visible, it is much essential to have more information about them to provide better ...
Azarnoosh Ansari, Shermineh Ghalamkari
doaj  

Improving Customer Satisfaction: Changes as a Result of Customer Value Discovery [PDF]

open access: yes, 2008
Objective: To identify Gold Standard Services for customers in an academic library and determine whether interventions following the identification of customer value increased student satisfaction.Methods: “Customer Discovery Workshops” were undertaken ...
McKnight, S   +3 more
core  

An industrial integration framework based on QFD for selecting the optimal electrical poles. [PDF]

open access: yesSci Rep
Awad YA   +6 more
europepmc   +1 more source

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