Cross-Functional Processes in Customer Relationship Management [PDF]
Customer Relationship Management (CRM) is a strategic approach which involves creating a superior value for shareholders by developing relationships with certain categories of customers.
Cristian DUTU
core
Segmenting Online Customers Based on their Lifetime Value and RFM Model by Data Mining Techniques
Nowadays, marketing managers are more concerned with identifying and understanding customer behavior in the online space. Since the customers in online space are not visible, it is much essential to have more information about them to provide better ...
Azarnoosh Ansari, Shermineh Ghalamkari
doaj
Improving Customer Satisfaction: Changes as a Result of Customer Value Discovery [PDF]
Objective: To identify Gold Standard Services for customers in an academic library and determine whether interventions following the identification of customer value increased student satisfaction.Methods: “Customer Discovery Workshops” were undertaken ...
McKnight, S +3 more
core
How AI competencies can make B2B marketing smarter: strategies to boost customer lifetime value. [PDF]
Bashir T, Zhongfu T, Sadiq B, Naseem A.
europepmc +1 more source
Editorial: Soft computing and artificial intelligence techniques in decision making, management and engineering. [PDF]
Leon-Castro E +3 more
europepmc +1 more source
Calibrated, cost-sensitive, explainable ensemble learning for customer churn prediction in retail banking: a leakage-safe pipeline and single-dataset case study. [PDF]
Karim F +7 more
europepmc +1 more source
Marketing-AutoM3L: domain-aware automated machine learning for financial customer analytics. [PDF]
Tian Y, Shao W, Deng Z.
europepmc +1 more source
Joint optimization of dynamic pricing and personalized recommendation for telecommunications value added services via multi agent reinforcement learning. [PDF]
Zou Z +5 more
europepmc +1 more source
An industrial integration framework based on QFD for selecting the optimal electrical poles. [PDF]
Awad YA +6 more
europepmc +1 more source

