Modeling Within- and Across-Customer Association in Lifetime Value with Copulas [PDF]
Recent advances in linking Recency-Frequency-Monetary value (RFM) data to Customer Lifetime Value (CLV) in non-contractual settings rely on the assumption of independence between the transaction and spend processes. We propose to model jointly the inter-
Croux, C., Glady, N., Lemmens, A.
core +1 more source
Corporate Decarbonization via Technology and Management
ABSTRACT This study provides a comprehensive overview of key findings on decarbonization, advanced technologies, and management strategies, highlighting emerging themes shaping the field. Advanced technologies enhance carbon reduction through efficiency, real‐time monitoring, and optimizing resource optimization.
Heidy Montero‐Teran +2 more
wiley +1 more source
Customer Clustering Based on Factors of Customer Lifetime Value with Data Mining Technique (Case Study: Software Industry) [PDF]
Organizations have used Customer Lifetime Value (CLV) as an appropriate pattern to classify their customers. Data mining techniques have enabled organizations to analyze their customers’ behaviors more quantitatively.
Elaheh Bakhshizadeh +3 more
doaj
Predicting Customer Lifetime Value in Multi-Service Industries [PDF]
Customer lifetime value (CLV) is a key-metric within CRM. Although, a large number of marketing scientists and practitioners argue in favor of this metric, there are only a few studies that consider the predictive modeling of CLV.
Donkers, A.C.D. +2 more
core +1 more source
The incidence and perceived managerial merit of customer accounting in New Zealand
Purpose – Two prior survey papers on the use and perceived merit of customer accounting practices, one in Australia and one in New Zealand, disclosed contrasting results with confusing elements. This survey replicates and extends the previous research to
Bates, Ken, Tanima, Farzana
core +1 more source
ABSTRACT The role of artificial intelligence (AI) in achieving sustainability goals has garnered attention in academic literature. While AI has been argued to be crucial in addressing circularity challenges, organizations face challenges in configuring a business model.
Jian Wang +4 more
wiley +1 more source
Influence of the pride of belonging and other variables in the modelling of repurchase behavior. An application for the higher education context [PDF]
El presente trabajo en curso incluye una revisión de la presencia de la variable repetición de compra y del constructo lealtad dentro de la literatura e investigación académica en el contexto de la educación superior, como industria de servicio.
Matarranz, José Luis +1 more
core
Empowering Circular Startups: Unveiling the Blueprint for Circular Business Models
ABSTRACT Circular startups are increasingly recognized as key drivers in the transition toward a circular economy. Yet the business models (BMs) through which these startups operationalize circularity remain poorly understood, limiting the ability of entrepreneurial ecosystem actors to offer effective support.
Ann‐Sophie Finner +2 more
wiley +1 more source
Presenting a Model for Calculating ISACO Customers Lifetime Value by Markov Chain using data mining techniques [PDF]
One of the key issues in the studies on customer relationship management (CRM) and modalities of marketing budget allocation is to calculate the customer’s lifetime value and applying it to macro-management decisions.
maryam shekary Ashkezary +2 more
doaj +1 more source
Navigating the Double Edge of Product‐Service Systems: User Behavior, Adoption, and Rebound Effects
ABSTRACT Product‐service systems (PSS) have been considered a promising approach to operationalizing the circular economy. Although many studies have outlined the potential sustainability gains of PSS solutions, it is still unclear what factors drive PSS adoption and how behavioral changes result in rebound effects, undermining their potential ...
Marina Fernandes Aguiar +3 more
wiley +1 more source

