Results 51 to 60 of about 152,990 (335)
MARKET SHARE AND CUSTOMER EQUITY MEASUREMENT USING MARKOV CHAIN
Manajemen dan Bisnis, 2012 Various techniques have been developed to measure firm's market share and the return on investment (ROI) of firm's marketing expenditures. However, most of those techniques are usually used to assess the past performance of a marketing program, using ...
Asnan Furinto +2 more
doaj +1 more source
Impact Measuring in Sustainable Ventures: A Process Perspective
Business Strategy and the Environment, EarlyView.ABSTRACT Impact measurement is crucial for sustainable ventures to quantify their contribution to sustainable development. Although research has highly focused on impact measurement as a static activity, we conduct a qualitative study to explore how impact measuring as a process unfolds over time.
Jan Moellmann +2 more
wiley +1 more source
Customer Lifetime Value Models: A literature Survey
International Journal of Industrial Engineering and Production Research, 2013 Customer Lifetime Value (CLV) is known as an important concept in marketing and management of organizations to increase the captured profitability. Total value that a customer produces during his/her lifetime is named customer lifetime value.
MohammadJafar Tarokh +1 more
doaj
Introducing a Novel Model to Determine CLV [PDF]
Journal of Information Technology Management, 2009 Customer Relationship Management (CRM) is a productive tool for monitoring the customer and recognizing their characteristics, behaviors, and his/her requirements and anticipating his/her reactions in order to establish a long term and strong relation ...
Jafar Razmi, Arash Ghanbari
doaj
Space-Based Capstone: Public-Private-Academic Partnership in the Making [PDF]
, 2019 The Electronic Systems Engineering Technology (ESET) Program at Texas A&M University provides a recognized undergraduate program with an emphasis in electronics, communication, embedded systems, testing, instrumentation and control systems.
Crandall, Alexis +6 more
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The transition to a circular economy (CE) remains hindered by the lack of practical strategies that simultaneously secure competitiveness and deliver sustainability outcomes for manufacturing organisations. While circular design is often cited as a cornerstone of CE, its concrete role in driving competitive advantage and organisational ...
Shamaila Ishaq +3 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The transition to a circular economy (CE) in the textile and clothing (TC) industry is frequently attributed to sustainability‐oriented innovation (SOI), yet empirical understanding of the systemic conditions under which SOI enables CE remains underdeveloped.
Krishnendu Saha +3 more
wiley +1 more source
Examining the impact of price sensitivity on customer lifetime value: empirical analysis
Cogent Business & ManagementThis study examines how price sensitivity parameters affect customer lifetime value in the luxury business. Quality, position, information, time, and customer lifetime were examined as price sensitivity factors followed by a conceptual model and research
Sarah Ahmed Awaad +2 more
doaj +1 more source
Intangible Capital, 2011 Purpose: A number of customer metrics allow estimating customer profitability with methods such as the Customer Lifetime Value (CLV). However, investments in customer relationships carry the potential risk to destroy value and reduce profitability when ...
Raphael Damm, Carlos Rodríguez Monroy
doaj +1 more source
Review and Analysis of Selected Customer Value Measurement Methods
Studia i Materiały, 2020 The methods of measuring customer value are of constant interest. This area is widely described in the literature, but nevertheless somewhat generally.
Maria Kubacka
doaj +1 more source