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Social layers of customer-to-customer value co-creation [PDF]
, 2013 Purpose – Approached from the Customer-Dominant [C-D] logic perspective, this paper aims to extend current value co-creation discussions by providing conceptual insights into co-creation within customers’ social sphere.
Rihova, Ivana +8 more
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Fuzzy indicators for customer retention
International Journal of Engineering Business Management, 2016 It is widely known that market orientation (MO) and customer value help companies achieve sustainable sales growth over time. Nevertheless, one cannot ignore the existence of a gap on how to measure this relationship.
Leslier Valenzuela-Fernández +3 more
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Customer segmentation using the extended RFMP model based on Customer lifetime value and data mining [PDF]
International Journal of New Political EconomyOne important way for identifying customers is clustering them to congruent segments. Skillfully clustering can be caused by identifying profitable customers by companies, understanding their requirement and allot their own resources in an appropriate ...
Abdolah Saedi +2 more
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Review and Analysis of Selected Customer Value Measurement Methods
Studia i Materiały, 2020 The methods of measuring customer value are of constant interest. This area is widely described in the literature, but nevertheless somewhat generally.
Maria Kubacka
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THE CUSTOMER LIFETIME VALUE CONCEPT AND ITS CONTRIBUTION TO CORPORATE VALUATION [PDF]
The shareholder value and the customer lifetime value approach are conceptually and methodically analogous. Both concepts calculate the value of a particular decision unit by discounting the forecasted net cash flows by the risk-adjusted cost of capital.
Matthias Braehler +2 more
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Market segmentation based on the value [PDF]
Marketing (Beograd. 1991), 2010 The value that represents the contribution of a customer to the firm has become a key metric in marketing research and practice. However, neither are all customers equally valuable for the company nor is their value constant in time.
Vehapi Semir
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Modeling churn using customer lifetime value. [PDF]
The definition and modeling of customer loyalty have been central issues in customer relationship management since many years. Recent papers propose solutions to detect customers that are becoming less loyal, also called churners.
Croux, Christophe +2 more
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Managing Quality under Heterogeneous Consumer Demand and Product Quality, October 2005 [PDF]
, 2005 Based on accepted advances in the marketing, economics, consumer behavior, and satisfaction literatures, we develop a micro-foundations model of a firm that needs to manage the quality of a product that is inherently heterogeneous in the presence of ...
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Customer Lifetime Value Modeling via Two Stage Selected Trees Ensembles
IEEE AccessThe successful implementation of customer relationship management and product development need individual customer value assessment to generate sustained profit returns.
Zardad Khan +4 more
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Modeling Within- and Across-Customer Association in Lifetime Value with Copulas [PDF]
Recent advances in linking Recency-Frequency-Monetary value (RFM) data to Customer Lifetime Value (CLV) in non-contractual settings rely on the assumption of independence between the transaction and spend processes. We propose to model jointly the inter-
Lemmens, A., Croux, C., Glady, N.
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