Determining the indirect value of a customer [PDF]
, 2008 The issue of accountability in marketing has led to a substantial and growing body of work on how to value customer relationships. Net present value methods (customer lifetime value / customer equity) have emerged as generally preferred ways to assess
Ryals, Lynette
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Self-selection and risk sharing in a modern world of life-long annuities [PDF]
, 2018 Communicating a pension product well is as important as optimising the financial value. In a recent study, we showed that up to 80% of the value of a pension lump sum could be lost if customer communication failed.
Gerrard, R. J. G. +3 more
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Modelling customer lifetime value in contractual settings [PDF]
, 2011 Service provision is often governed by a contract (e.g., newspaper subscriptions, phone contracts, and credit agreements). Typically, such a contract includes rules that influence the dynamics of the customer in the marketplace.
Dettling, Marcel +2 more
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The influence of customer value on word of mouth: a study of a financial services company in Brazil [PDF]
Revista Brasileira de Gestão De Negócios, 2018 Purpose – Our study analyzes the non-linear effect of customer lifetime value (CLV), which accounts for the revenue accumulated over the lifetime of a customer relationship, calculated using a discount rate, on customer referral value (CRV), which ...
Sandro Bonfim da Costa +2 more
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Using CLV concept for marketing budgets allocation [PDF]
, 2013 The paper evaluates the usefulness of customer lifetime value (CLV) as a metric for marketing budget allocation by developing a framework that enables managers to maintain customer relationships proactively through different elements of marketing mix, in
Oyner, Olga K., Sukhorukove, Olga
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Reliability vs. Total Quality Cost: part selection criteria based on field data, combined optimal customer and business solution [PDF]
, 2011 Most privately owned businesses are formed to generate profits. Every year, manufacturers loose a portion of potential profits on covering warranty claims. To minimize warranty costs companies focus on product quality improvements.
Al-Diri, Bashir, Olejnik, Sebastian
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Customers Clustering Based on RFM Model by Using Fuzzy C-means Algorithm(Case Study: Zahedan City Refah Chain Store) [PDF]
پژوهشهای مدیریت عمومی, 2017 One of the major challenges of customer-centric organizations is the recognition of customers, the distinction between different groups of customers and their ranking.
Abdolmajid Imani, Meysam Abbasi
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On the customer lifetime value: a mathematical perspective
Computational Management Science, 2016 The customer lifetime value (CLV) is an important concept increasingly considered in the field of general marketing and in the management of firms, of organizations to increase the captured profitability. It represents the total value that a customer produces during his or her lifetime, or better represents the measure of the potential profit ...
FERRENTINO, Rosa +2 more
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A meta-learning based stacked regression approach for customer lifetime value prediction
Journal of Economy and Technology, 2023 Companies across the globe are keen on targeting potential high-value customers in an attempt to expand revenue, and this could be achieved only by understanding the customers more.
Karan Gadgil +2 more
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Higher Education: a once-in-a-lifetime purchase [PDF]
, 2020 Purpose - Drawing on infrequent purchase and university selection literature, this study aims to make theoretical contributions to the identification and comprehension of the ‘once-in-a-lifetime purchase’ (OILP) phenomenon.
Balmer, John +2 more
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