Classification of Legal Customers and Prediction of their Profitability using Customer Lifetime Value and Markov Chain (Case: A private bank in Iran) [PDF]
Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī, 2017 Nowadays, customers are the most important sources of income for financial institutions and banks. According to the privatization process in the country and financial restrictions of banks, it is necessary to maintain and attract more profitable ...
Mohammad Taghi Taghavifard
doaj +1 more source
The influence of customer value on word of mouth: a study of a financial services company in Brazil [PDF]
Revista Brasileira de Gestão De Negócios, 2018 Purpose – Our study analyzes the non-linear effect of customer lifetime value (CLV), which accounts for the revenue accumulated over the lifetime of a customer relationship, calculated using a discount rate, on customer referral value (CRV), which ...
Sandro Bonfim da Costa +2 more
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On the customer lifetime value: a mathematical perspective
Computational Management Science, 2016 The customer lifetime value (CLV) is an important concept increasingly considered in the field of general marketing and in the management of firms, of organizations to increase the captured profitability. It represents the total value that a customer produces during his or her lifetime, or better represents the measure of the potential profit ...
FERRENTINO, Rosa +2 more
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Effect of Relationship Quality and Cost to Serve on Customer Value in Business Market [PDF]
, 2013 Traditionally, marketers have assumed that investing in the quality of relationships with customers would generate superior profitability to the selling firm. The assumption is that coordination and collaboration between buyer and seller create value for
Piscopo, Maria G
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Making customers pay: measuring and managing customer risk and returns [PDF]
, 2003 CRM (Customer Relationship Management) builds on the Relationship Marketing idea that lifetime relationships with customers are more profitable than short-term transactional relationships. However, subsequent work on the profitability of customers has
Ryals, Lynette
core +1 more source
, 2009 The evaluation of the relationship with the customer and related benefits has become akey point for a company’s competitive advantage. Consequently, interest in keyconcepts, such as customer lifetime value and churn has increased over the years.However ...
de Oliveira Lima, Elen
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Customer value creation really works? The mediating role of customer self-determination and role stress [PDF]
, 2014 This article examines the mechanisms by which customer value creation in-role behavior and customer value creation extra-role behavior influence customer well-being.
Gong, Taeshik +2 more
core +3 more sources
Optimizing CRM: A Framework for Enhancing Profitability and Increasing Lifetime Value of Customers
Marketing Management Journal, 2010 A research model is presented which provides a framework for Customer Relationship Management (CRM) wherein the lifetime value (LTV) of customers is increased while enhancing ongoing profitability.
RAMENDRA THAKUR, JOHN H. SUMMEY
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Modeling and Application of Customer Lifetime Value in Online Retail
Informatics, 2018 This article provides an empirical statistical analysis and discussion of the predictive abilities of selected customer lifetime value (CLV) models that could be used in online shopping within e-commerce business settings.
Pavel Jasek +4 more
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Customers Clustering Based on RFM Model by Using Fuzzy C-means Algorithm(Case Study: Zahedan City Refah Chain Store) [PDF]
پژوهشهای مدیریت عمومی, 2017 One of the major challenges of customer-centric organizations is the recognition of customers, the distinction between different groups of customers and their ranking.
Abdolmajid Imani, Meysam Abbasi
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