Results 251 to 260 of about 108,110 (296)

Customer Behaviour and Market Segmentation

1984
The initial studies of bank customer behaviour started with the banks’ interest in the services they offered, and the customers’ attitudes, beliefs and perceptions about those services. The questions employed in the market research tests asked six basic questions, namely: who is the customer; what does the market buy; when does the market buy; who is ...
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Customer segmentation

2012
U poglavlju je dan opis, upotreba i korist menadžerskog alata - segmentacija kupaca.
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Segmenting retail banking customers

Journal of Financial Services Marketing, 2005
The desire to treat all customers equally, irrespective of their value to the organisation reflects the laudable but uneconomic service mantras of the past. New Zealand banks, using modern database management tools in conjunction with individual customer information, are migrating customers to cheaper delivery systems and adjusting their customer ...
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Customers: Segmentation and Proximity

1985
That the customer base is central to a bank’s success has long been an implicit foundation stone of bank strategy. One of the more colourful phrases one hears, in a variety of excellent banking accents, is that ‘we eat off the customer’. What characterises the excellent banks is their explicit recognition of being market-driven, which leads to the ...
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Segmenting customers with data mining techniques

2015 Third International Conference on Digital Information, Networking, and Wireless Communications (DINWC), 2015
Retail marketers are constantly looking for ways to improve the effectiveness of their campaigns. One way to do this is to target customers with the particular offers most likely to attract them back to the store and to spend more time and money on their next visit. Demographic market segmentation is an approach to segmenting markets. A company divides
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Future Forecast: Customers, Capital, Segments, Strategies

Hospital Topics, 1987
36 THE FUTURISTS PREDICTED IT. It is already happening. Our industry is being shaped by three major phases (Kaiser 1986). Phase 1: Shakeout. The period between 1986 and 1991 will be characterized by severe competition, price discounting, and capitation. The focus is on survival. Phase 2: Market Expansion. Between 1991 and 2007 our industry will see the
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Knowing Your Customers Using Customer Segmentation

2022
Parichay Das, Vijendra Singh
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Understanding and segmenting customers

2022
Dogan Gursoy, Francis Buttle, David Bowie   +2 more
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Customer segmentation

2009
Holger Dannenberg, Dirk Zupancic
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CUSTOMER SEGMENTATION FOR MARKETING

Customer segmentation is a crucial marketing strategy that involves dividing a target market into distinct groups based on shared characteristics, behaviours, or preferences. It allows businesses to better understand their customers and tailor their marketing efforts to specific segments, ultimately driving customer satisfaction, loyalty, and business ...
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