Results 261 to 270 of about 11,067 (306)

Approaches to Customer Segmentation

Journal of Relationship Marketing, 2008
Abstract Customer segmentation has virtually unlimited potential as a tool that can guide firms toward more effective ways to market products and develop new ones. As a conceptual introduction to this topic, we study how an innovative multi-national firm (Migros Turk) has developed an effective set of segmentation strategies. This illustrates how firms
Bruce Cooil, Lerzan Aksoy, Timothy L. Keiningham   +2 more
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Segmentation and Customer Value

2018
Market segmentation analysis is used to identify profitable business opportunities. Segmentation divides markets into subsets of users who share a similar set of characteristics and needs/wants. Segmentation is the process of partitioning markets into groups of potential customers with similar needs and/or characteristics who are likely to exhibit ...
Art Weinstein, Herb Brotspies
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Uncovering Customer Profitability Segments for Business Customers

Journal of Business-to-Business Marketing, 2012
Purpose: A central premise of relationship marketing theory is that economic benefits flow from retaining customers. However, the early research focus on the duration of the relationship may obscure other important aspects of the interaction with the customer that drive profitability.
Tanya Mark, Rakesh Niraj, Niraj Dawar
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Customer Behaviour and Market Segmentation

1984
The initial studies of bank customer behaviour started with the banks’ interest in the services they offered, and the customers’ attitudes, beliefs and perceptions about those services. The questions employed in the market research tests asked six basic questions, namely: who is the customer; what does the market buy; when does the market buy; who is ...
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Customer-Churn Research Based on Customer Segmentation

2009 International Conference on Electronic Commerce and Business Intelligence, 2009
This article explores the unique features of the customer relationship management (CRM) system in Telecom industry and presents a customer-churn model based on customer segmentation. First, the improved Fuzzy C-means clustering algorithm is used to segment customer and conclude high value customer group characteristics.
Xiaobin Zhang, Gao Feng, Huang Hui
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Behavior-based online customer segmentation

Proceedings of the 2005 International Conference on Active Media Technology, 2005. (AMT 2005)., 2005
Identifying and reaching out to the most profitable and promising online customers are the first vital step for personalization/customization and one-to-one marketing. Combing behavior-based targeted marketing for fast and effective online customer segmentation, and performing multi-level marketing strategies for targeted online customer groups can ...
Jia Hu 0002, Ning Zhong 0001
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Customer Segmentation Models

2014
In this chapter, you will learn how to build customer segmentation models in Microsoft Azure Machine Learning. Using a practical example, we will present a step-by-step guide to using Microsoft Azure Machine Learning to easily build segmentation models using k-means clustering.
Roger Barga, Valentine Fontama, Wee Hyong Tok   +2 more
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Customer segmentation

2012
U poglavlju je dan opis, upotreba i korist menadžerskog alata - segmentacija kupaca.
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Customers: Segmentation and Proximity

1985
That the customer base is central to a bank’s success has long been an implicit foundation stone of bank strategy. One of the more colourful phrases one hears, in a variety of excellent banking accents, is that ‘we eat off the customer’. What characterises the excellent banks is their explicit recognition of being market-driven, which leads to the ...
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Segmenting customers with data mining techniques

2015 Third International Conference on Digital Information, Networking, and Wireless Communications (DINWC), 2015
Retail marketers are constantly looking for ways to improve the effectiveness of their campaigns. One way to do this is to target customers with the particular offers most likely to attract them back to the store and to spend more time and money on their next visit. Demographic market segmentation is an approach to segmenting markets. A company divides
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