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Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough [PDF]
Journal of Marketing Management, 2009 The bulk of market segmentation literature has concerned the generation of segments, with far less attention on what segmentation is used for - particularly surprising given the common speculations that the role of segmentation is changing due to CRM ...
Paul Baines, Hugh Wilson, Moira Clark
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Dynamics of customer segments: A predictor of customer lifetime value
Expert Systems with Applications, 2021Abstract Most studies in the literature have focused on past behavior of customers to measure customer lifetime value, however, the rapid developments of technology and products make new conditions that cannot be predicted by past records anymore. In the era of new media and social networks, customers’ needs and expectations change fast which lead to
Abdolreza Mosaddegh +3 more
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Customer Lifetime Value as the Basis of Customer Segmentation
Journal of Relationship Marketing, 2006Katherine N Lemon
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Segmenting the Retail Customers
2022The goal of “serving all” is similar to “serving none.” Marketers are constantly looking for ways to refine the way they segment markets. Segmentation involves diving markets into smaller portions (segments) of consumers with similar needs for a given good or service. This chapter explores the application of various algorithms and analytical techniques
Mansurali Anifa +4 more
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Semantic Customers’ Segmentation
2019Many approaches have been proposed to allow customers’ segmentation in retail sector. However, very few contributions exploit the existing semantics links that may exist between objects and resulting groups. The aim of this paper is to overcome this drawback by using semantic similarity measures (SSM) in customers’ segmentation to provide clusters ...
Jocelyn Poncelet +3 more
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ACM SIGMOD Record, 1977
Segment design is a process which must be exercised by every data-base designer. This paper presents an easily authomated method of designing segments taking into account system-usage factors. The segments resulting from this algorithm are a subset of all possible synthesis solutions; but they are those results which may be of more importance to the D ...
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Segment design is a process which must be exercised by every data-base designer. This paper presents an easily authomated method of designing segments taking into account system-usage factors. The segments resulting from this algorithm are a subset of all possible synthesis solutions; but they are those results which may be of more importance to the D ...
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A Classification Model for Customer Segmentation
2011Customer management is one of the important aspects in retail business. It is vital for the retailers to adopt different methodologies by which high valued customers can be identified, in order to perform suitable target marketing effectively. In this paper, a novel model is proposed for classifying retail customers into different categories based on ...
Chithra Ramaraju, Nickolas Savarimuthu
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CUSTOMER SEGMENTATION FOR MARKETING
2023Customer segmentation is a crucial marketing strategy that involves dividing a target market into distinct groups based on shared characteristics, behaviours, or preferences. It allows businesses to better understand their customers and tailor their marketing efforts to specific segments, ultimately driving customer satisfaction, loyalty, and business ...
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Segmenting customers by participation
International Journal of Contemporary Hospitality Management, 2017PurposeThis study aims to report the results of a survey of diners’ behavior during production and consumption of dining services with three objectives. The first objective is to create customer segments that represent distinct patterns of customer participation in hospitality service encounters.
Sandy C. Chen +2 more
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2020
Κατηγοριοποίηση δείγματος της πελατειακής βάσης της Eurobank, με κριτήριο τη χρήση των υπηρεσιών ηλεκτρονικής τραπεζικής.
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Κατηγοριοποίηση δείγματος της πελατειακής βάσης της Eurobank, με κριτήριο τη χρήση των υπηρεσιών ηλεκτρονικής τραπεζικής.
openaire +1 more source