Results 281 to 290 of about 108,110 (296)

Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions

Journal of Marketing, 2022
exaly  

Customer Experience Creation: Determinants, Dynamics and Management Strategies

Journal of Retailing, 2009
A Parasuraman, Anne Roggeveen, Michael Tsiros   +2 more
exaly  

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Journal of Business Research, 2012
Angella J Kim, Eunju Ko
exaly  

The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness

Management Science, 2013
Henri Servaes, Ane Tamayo
exaly  

Customer value co-creation behavior: Scale development and validation

Journal of Business Research, 2013
Youjae Yi, Taeshik Gong
exaly  

Corporate Social Responsibility, Customer Satisfaction, and Market Value

Journal of Marketing, 2006
Cb Bhattacharya
exaly  

Segmentation and the Customer

Cornell Hotel and Restaurant Administration Quarterly, 1988
openaire   +1 more source

Understanding and segmenting customers

2013
openaire   +1 more source

Understanding and segmenting customers

2004
openaire   +1 more source

Customer profitability and segmentation

Arif Ahmed, Veena Hingarh, Arnaaz Ahmed
openaire   +1 more source