Results 21 to 30 of about 108,110 (296)
Supermarket customers segments stability [PDF]
Journal of Targeting, Measurement and Analysis for Marketing, 2007 Stability is a desirable property of a segment structure that has implications in its managerial utility, particularly in what concerns targeting and positioning. The stability of a segment structure is the focus of the present work. We argue that the evaluation of stability should be preceded by an adequate segmentation methodological approach that ...
Jaime R S Fonseca +1 more
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Sistemasi: Jurnal Sistem Informasi, 2022 Nowadays, e-commerce data transactions are commonly used by companies to provide new information. The data transaction can reveal customer segmentation or groups based on the similar characteristics and behavior of each customer.
Romadansyah Siagian +2 more
doaj +1 more source
Positioning the Destination Product-Can Regional Tourist Boards Learn from Private Sector Practice? [PDF]
, 1998 This article examines the role of positioning in the marketing of a tourism destination. The study focuses on the current positioning strategies pursued by the Regional Tourist Boards (RTBs) in England.
Connell J. +9 more
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Bank Customer Segmentation Using Data Mining [PDF]
مطالعات مدیریت بهبود و تحول, 2012 One of the important challenges in customer-based organizations is customer cognition, understanding difference between them and ranking them. Customer need-based segmentation was common in past years, but recently customer value as a quantifiable ...
Samaneh khajvand +2 more
doaj
Market Research and Target Market Segmentation in City’s External and Internal Environment [PDF]
, 2020 Marketing segmentation have to be massive enough to fulfil the financial necessity of the organization and its products. Segmentation can be picked primarily based on demographics, psychographic, behavioural or geographic place.
Bassey, Mbiatke Anthony +2 more
core
Customer segment model with the purchase recency, frequency and monetary amount [PDF]
Marketing (Beograd. 1991)This paper utilizes customer transaction data to segment customers based on their purchase recency, frequency, and monetary amount. By employing an empirical approach, a stochastic model is proposed to predict customer segmentation into categories such ...
Huang Hui-Hsin
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C2C e-Marketplaces and How Their Micro-Segmentation Strategies Influence Their Customers
Data, 2023 The purpose of this study is to contribute to the literature, understanding how the micro-segmentation strategies developed by the C2C e-marketplaces influence customer satisfaction, brand loyalty, trust, and brand equity by proposing a PLS-SEM model ...
Sandra Castillo-Sotomayor +2 more
doaj +1 more source
Possible Method for Customer Segmentation in Bath Center Based on Neural Net [PDF]
E3S Web of Conferences, 2020 With the coming of data era, even small business has ability to collect and store abundant data, which means doing customer segmentation based on data, instead of experience, is possible.
Ma Yuxuan
doaj +1 more source
Customer segments based on customer account profitability [PDF]
Journal of Targeting, Measurement and Analysis for Marketing, 2006 Market segmentation is traditionally based on non-economic customer characteristics. Financial approaches can, however, offer additional insight. Based on customer profitability analyses, this paper offers some financial-based approaches, classified as one-dimensional and two-dimensional or matrix-approaches.
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Customer Segmentation For Digital Marketing Based on Shopping Patterns
Jurnal Aplikasi Bisnis dan ManajemenCustomer segmentation is the customer grouping based on similar shopping behavior or patterns. Inappropriate customer segmentation can have negative impacts, such as lost marketing opportunities, resource inefficiencies, loss of potential customers, and ...
Juhaini Alie, Rendra Gustriansyah
doaj +1 more source