Results 161 to 170 of about 915 (214)
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Customer Value. Soddisfazione, fedeltà, valore
2009Dopo aver inquadrato le strategie alla base del miglioramento delle performance di marketing, il libro ripercorre un modello concettuale (la Customer-based View) che evidenzia i nessi causali fra il valore generato per il cliente, l’ampiezza e la qualità delle relazioni di mercato, il valore dell’impresa nella prospettiva degli azionisti e le risorse ...
Busacca, Bruno, Bertoli, Giuseppe
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National value-based pricing negotiation for oncology drugs — lessons from China
Nature Reviews Clinical Oncology, 2023Jing Yuan, Minghui Li, Kevin Lu
exaly
2019
In this chapter, we discuss the relevance of customer value models. Too many companies have no specific insights in the value of their customers. To improve this situation, we explain the relevance of the customer value and explain how you can create your own customer value model.
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In this chapter, we discuss the relevance of customer value models. Too many companies have no specific insights in the value of their customers. To improve this situation, we explain the relevance of the customer value and explain how you can create your own customer value model.
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2018
Part I Customer Value Mindset Chapter 1. Customers Want Exceptional Value Now! Chapter 2. Be Customer-Centric Chapter 3. Business Models and Value Propositions Part II Customer Value Strategies Chapter 4. Segmentation and Customer Value Chapter 5. Service Excellence Chapter 6. Quality, Price and Image Chapter 7.
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Part I Customer Value Mindset Chapter 1. Customers Want Exceptional Value Now! Chapter 2. Be Customer-Centric Chapter 3. Business Models and Value Propositions Part II Customer Value Strategies Chapter 4. Segmentation and Customer Value Chapter 5. Service Excellence Chapter 6. Quality, Price and Image Chapter 7.
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Customer value = shareholder value
Ledelse i Dag, 1999Grønholdt, Lars +2 more
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