Results 51 to 60 of about 359,464 (164)

Conversational Implicature in the Food Product Advertisement: There is Taste, There is Price

open access: yesAsa Jurnal Penelitian Pendidikan dan Pembelajaran
This study explores the use of conversational implicature in the "Sasa Tepung Bumbu Premium Collection" advertisement, with a specific focus on the slogan "Ada Rasa Ada Harga" (There is Taste, There is Price).
Putri Ardina Setia Sari   +2 more
doaj   +1 more source

The pragmatics of denial and resistance: Some theoretical and methodological considerations

open access: yesRussian Journal of Linguistics
This paper presents a theory of audience-resistance and speaker-denial. The paper commences with the problem of definition, encompassing an analysis of the scope and nature of denial and resistance.
Ahmed Abdel-Raheem
doaj   +1 more source

Deliberate metaphors in the language of tourism

open access: yes, 2021
The cognitive theory of metaphor, developed as a shift from the previous rhetorical and stylistic tradition, approaches the metaphor as an omnipresent phenomenon that drives and affects not just our language and discourse, but also our way of thinking.
openaire   +1 more source

Strategic Use of Metaphor in Nigerian Newspaper Reports: A Critical Perspective

open access: yesCritical Approaches to Discourse Analysis across Disciplines, 2012
Metaphor, a pervasive cognitive phenomenon for encoding social meanings and cultural presuppositions has been implicated as a strategic linguistic tool for the media in swaying public perceptions and assuming consensus for the argument they want to ...
Chinwe Roseann Ezeifeka
doaj  

Deliberate Metaphor Identification in English and Arabic from a Multidisciplinary Perspective

open access: yesCDELT Occasional Papers in the Development of English Education, 2022
Magdy A. Hassanein
semanticscholar   +1 more source

Metaphor and Meaning in Goenawan Mohamad’s Surat Cinta: A Semiotic-Pragmatic Approach

open access: yesJurnal Bahasa dan Sastra
This study investigates the pragmatic functions of metaphors in Goenawan Mohamad’s poetry, with a particular focus on Surat Cinta, to elucidate how metaphors convey profound meanings and nuanced emotions.
Raden Sasnitya   +2 more
semanticscholar   +1 more source

Metaphors as design tools for microbial consortia: An analysis of recent peer‐reviewed literature

open access: yesMicrobial Biotechnology
Single engineered microbial species cannot always conduct complex transformations, while complex, incompletely defined microbial consortia have heretofore been suited to a limited range of tasks.
Erika Amethyst Szymanski, Marie Turner
doaj   +1 more source

Editorial. Managing Complex Crises

open access: yesManagement Dynamics in the Knowledge Economy, 2020
The pandemic of COVID-19 generated an unprecedented global crisis with immediate dramatic consequences on human health and life and with long term consequences in the economic, social, educational, and cultural domains in many countries all around the ...
Contantin BRĂTIANU
doaj  

The Ambiguity of Metaphor: How Polysemy Affords Multivalent Metaphor Use and Explains the Paradox of Metaphor

open access: yesMetaphor and Symbol
This paper explores the suggestion (Steen, 2023a, 2023b) that most metaphor may be structurally ambiguous between deliberate and non-deliberate meanings, which in turn affords multivalent metaphor use.
Gerard J. Steen
semanticscholar   +1 more source

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