The influence of descriptive norms and media trust on male HPV vaccination willingness: an extended protection motivation theory approach. [PDF]
Front PsycholPurposeHuman papillomavirus (HPV) poses a substantial health risk to men, yet male vaccination remains under-prioritized in China. This study examines how five Protection Motivation Theory (PMT) cognitions (perceived severity, perceived vulnerability ...
Gong Z, Guo Y.
europepmc +2 more sources
Descriptive norms caused increases in mask wearing during the COVID-19 pandemic. [PDF]
Sci Rep, 2023 Human sociality is governed by two types of social norms: injunctive norms, which prescribe what people ought to do, and descriptive norms, which reflect what people actually do.
Heiman SL +7 more
europepmc +2 more sources
The Effects of Liking Norms and Descriptive Norms on Vegetable Consumption: A Randomized Experiment. [PDF]
Front Psychol, 2016 There is evidence that social norm messages can be used to promote the selection of fruit and vegetables in low habitual consumers of these foods but it is unclear whether this effect is sustained over time.
Thomas JM +5 more
europepmc +2 more sources
It's All Up to My Fellow Citizens. Descriptive Norms as a Decisive Mediator in the Relationship Between Infrastructure and Mobility Behavior. [PDF]
Front Psychol, 2020 Following the implementation of temporary pop-up bike lanes in Berlin, traffic counts by the city administration show an increased number of cyclists. This present paper aims to understand reasons behind this observation.
Rollin P, Bamberg S.
europepmc +2 more sources
"Who Doesn't?"--The Impact of Descriptive Norms on Corruption. [PDF]
PLoS One, 2015 Corruption poses one of the major societal challenges of our time. Considerable advances have been made in understanding corruption on a macro level, yet the psychological antecedents of corrupt behavior remain largely unknown.
Köbis NC +3 more
europepmc +2 more sources
Descriptive norms nudge meaningful engagement for the third age: two experimental studies. [PDF]
Sci RepMeaningful engagement of older adults in social activities is seen as a key area for active aging and a core element of healthy aging. This study aims to refine the understanding of how social norms can nudge social participation of older adults and ...
Zhao L, Yin J, Zeng W.
europepmc +2 more sources
Descriptive norms for me, injunctive norms for you: Using norms to explain the risk gap [PDF]
Judgment and Decision Making, 2019 People are more likely to rely on descriptive norms (i.e., what their peers are doing) when deciding whether to take a risk themselves than when deciding whether to recommend others to take a risk.
Xi Zou, Krishna Savani
doaj +3 more sources
Exploring individuals’ descriptive and injunctive norms of ghosting
Cyberpsychology: Journal of Psychosocial Research on Cyberpspace, 2022 In this project, we explored descriptive and injunctive norms of ghosting and whether norms differed based on prior experiences with ghosting in romantic relationships. Ghosting is the act of unilaterally ceasing communication with a partner to dissolve
Darcey N. Powell +3 more
doaj +1 more source
Foods, 2021 Certified functional foods (CFFs) are approved by relevant authorities because of demonstrable efficacy. However, social norms affect consumer perceptions regarding CFFs, and their attitudes toward CFFs remain unclear. Drawing on social influence theory,
Edward Shih-Tse Wang, Yun-Hsuan Chu
doaj +1 more source
On the emergence of descriptive norms [PDF]
Politics, Philosophy & Economics, 2013 A descriptive norm is a behavioral rule that individuals follow when their empirical expectations of others following the same rule are met. We aim to provide an account of the emergence of descriptive norms by first looking at a simple case, that of the standing ovation.
Muldoon, Ryan +4 more
openaire +3 more sources