"Who Doesn't?"--The Impact of Descriptive Norms on Corruption. [PDF]
PLoS ONE, 2015 Corruption poses one of the major societal challenges of our time. Considerable advances have been made in understanding corruption on a macro level, yet the psychological antecedents of corrupt behavior remain largely unknown.
Nils C Köbis +3 more
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The effects of liking norms and descriptive norms on vegetable consumption: a randomised experiment. [PDF]
Frontiers in Psychology, 2016 There is evidence that social norm messages can be used to promote the selection of fruit and vegetables in low habitual consumers of these foods but it is unclear whether this effect is sustained over time.
Jason Michael Thomas +5 more
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On the emergence of descriptive norms [PDF]
Politics, Philosophy & Economics, 2013 A descriptive norm is a behavioral rule that individuals follow when their empirical expectations of others following the same rule are met. We aim to provide an account of the emergence of descriptive norms by first looking at a simple case, that of the standing ovation. We examine the structure of a standing ovation, and show it can be generalized to
Muldoon, Ryan +4 more
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Exploring individuals’ descriptive and injunctive norms of ghosting
Cyberpsychology: Journal of Psychosocial Research on Cyberpspace, 2022 In this project, we explored descriptive and injunctive norms of ghosting and whether norms differed based on prior experiences with ghosting in romantic relationships. Ghosting is the act of unilaterally ceasing communication with a partner to dissolve
Darcey N. Powell +3 more
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Descriptive norms caused increases in mask wearing during the COVID-19 pandemic [PDF]
Scientific Reports, 2023 Human sociality is governed by two types of social norms: injunctive norms, which prescribe what people ought to do, and descriptive norms, which reflect what people actually do.
Samantha L. Heiman +7 more
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The influence of descriptive norms and media trust on male HPV vaccination willingness: an extended protection motivation theory approach [PDF]
Frontiers in PsychologyPurposeHuman papillomavirus (HPV) poses a substantial health risk to men, yet male vaccination remains under-prioritized in China. This study examines how five Protection Motivation Theory (PMT) cognitions (perceived severity, perceived vulnerability ...
Zhuliu Gong, Yi Guo
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Social Influence, 2022 Social norms have been implemented to change a variety of behaviors. Yet, these studies show noticeable dispersion of effects. We suggest that such dispersion is partially due to people perceiving reasons for following a certain norm to be more or less ...
Magnus Bergquist, Emma Ejelöv
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Descriptive norms nudge meaningful engagement for the third age: two experimental studies [PDF]
Scientific ReportsMeaningful engagement of older adults in social activities is seen as a key area for active aging and a core element of healthy aging. This study aims to refine the understanding of how social norms can nudge social participation of older adults and ...
Lixia Zhao, Jingwen Yin, Weixi Zeng
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Boomerang effects of vaccination promotion and the roles of psychological reactance, message fatigue, and social norms [PDF]
Scientific ReportsBoomerang effects in influenza vaccination campaigns can undermine immunization efforts by increasing vaccine refusal. To effectively reduce these counterproductive outcomes, practitioners should not only communicate the risks and benefits of influenza ...
Zixi Li +3 more
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Descriptive norms for me, injunctive norms for you: Using norms to explain the risk gap [PDF]
Judgment and Decision Making, 2019 People are more likely to rely on descriptive norms (i.e., what their peers are doing) when deciding whether to take a risk themselves than when deciding whether to recommend others to take a risk.
Xi Zou, Krishna Savani
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