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The effects of liking norms and descriptive norms on vegetable consumption: a randomised experiment. [PDF]
There is evidence that social norm messages can be used to promote the selection of fruit and vegetables in low habitual consumers of these foods but it is unclear whether this effect is sustained over time.
Jason Michael Thomas +5 more
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Descriptive norms for me, injunctive norms for you: Using norms to explain the risk gap [PDF]
People are more likely to rely on descriptive norms (i.e., what their peers are doing) when deciding whether to take a risk themselves than when deciding whether to recommend others to take a risk.
Xi Zou, Krishna Savani
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On the emergence of descriptive norms [PDF]
A descriptive norm is a behavioral rule that individuals follow when their empirical expectations of others following the same rule are met. We aim to provide an account of the emergence of descriptive norms by first looking at a simple case, that of the standing ovation. We examine the structure of a standing ovation, and show it can be generalized to
Muldoon, Ryan +4 more
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Exploring individuals’ descriptive and injunctive norms of ghosting
In this project, we explored descriptive and injunctive norms of ghosting and whether norms differed based on prior experiences with ghosting in romantic relationships. Ghosting is the act of unilaterally ceasing communication with a partner to dissolve
Darcey N. Powell +3 more
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Certified functional foods (CFFs) are approved by relevant authorities because of demonstrable efficacy. However, social norms affect consumer perceptions regarding CFFs, and their attitudes toward CFFs remain unclear. Drawing on social influence theory,
Edward Shih-Tse Wang, Yun-Hsuan Chu
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Social norms theories have guided social science research by predicting how and when social norms influence people’s behavior. However, there are still gaps in our understanding of how social norms are formed, maintained, and changed. It is possible that
Minwoong Chung +6 more
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How (Many) Descriptive Claims About Political Polarization Exacerbate Polarization
Recently, researchers and reporters have made a wide range of claims about the distribution, nature, and societal impact of political polarization. Here I offer reasons to believe that even when they are correct and prima facie merely descriptive, many ...
Uwe Peters
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Social Norms for Behavior Change: A Synopsis
The purpose of this document is to discuss some of the important distinctions and definitions associated with social norms, so Extension professionals and other types of nonformal education practitioners can improve the efficacy of their behavior change
Laura A. Warner +2 more
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Descriptive Rules and Normativity [PDF]
Abstract This work offers a challenge to the orthodox view that descriptive rules are non-normative and passive in their role and usage. It does so by arguing that, although lacking in normativity themselves, descriptive rules can be sources of normativity by way of the normative attitudes that can develop around them.
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Social norms have been implemented to change a variety of behaviors. Yet, these studies show noticeable dispersion of effects. We suggest that such dispersion is partially due to people perceiving reasons for following a certain norm to be more or less ...
Magnus Bergquist, Emma Ejelöv
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