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Descriptive norms caused increases in mask wearing during the COVID-19 pandemic [PDF]
Scientific Reports, 2023 Human sociality is governed by two types of social norms: injunctive norms, which prescribe what people ought to do, and descriptive norms, which reflect what people actually do.
Samantha L. Heiman +7 more
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The influence of descriptive norms and media trust on male HPV vaccination willingness: an extended protection motivation theory approach [PDF]
Frontiers in PsychologyPurposeHuman papillomavirus (HPV) poses a substantial health risk to men, yet male vaccination remains under-prioritized in China. This study examines how five Protection Motivation Theory (PMT) cognitions (perceived severity, perceived vulnerability ...
Zhuliu Gong, Yi Guo
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"Who Doesn't?"--The Impact of Descriptive Norms on Corruption. [PDF]
PLoS ONE, 2015 Corruption poses one of the major societal challenges of our time. Considerable advances have been made in understanding corruption on a macro level, yet the psychological antecedents of corrupt behavior remain largely unknown.
Nils C Köbis +3 more
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The effects of liking norms and descriptive norms on vegetable consumption: a randomised experiment. [PDF]
Frontiers in Psychology, 2016 There is evidence that social norm messages can be used to promote the selection of fruit and vegetables in low habitual consumers of these foods but it is unclear whether this effect is sustained over time.
Jason Michael Thomas +5 more
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Descriptive norms nudge meaningful engagement for the third age: two experimental studies [PDF]
Scientific ReportsMeaningful engagement of older adults in social activities is seen as a key area for active aging and a core element of healthy aging. This study aims to refine the understanding of how social norms can nudge social participation of older adults and ...
Lixia Zhao, Jingwen Yin, Weixi Zeng
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Descriptive norms for me, injunctive norms for you: Using norms to explain the risk gap [PDF]
Judgment and Decision Making, 2019 People are more likely to rely on descriptive norms (i.e., what their peers are doing) when deciding whether to take a risk themselves than when deciding whether to recommend others to take a risk.
Xi Zou, Krishna Savani
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Exploring individuals’ descriptive and injunctive norms of ghosting
Cyberpsychology: Journal of Psychosocial Research on Cyberpspace, 2022 In this project, we explored descriptive and injunctive norms of ghosting and whether norms differed based on prior experiences with ghosting in romantic relationships. Ghosting is the act of unilaterally ceasing communication with a partner to dissolve
Darcey N. Powell +3 more
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Foods, 2021 Certified functional foods (CFFs) are approved by relevant authorities because of demonstrable efficacy. However, social norms affect consumer perceptions regarding CFFs, and their attitudes toward CFFs remain unclear. Drawing on social influence theory,
Edward Shih-Tse Wang, Yun-Hsuan Chu
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On the emergence of descriptive norms [PDF]
Politics, Philosophy & Economics, 2013 A descriptive norm is a behavioral rule that individuals follow when their empirical expectations of others following the same rule are met. We aim to provide an account of the emergence of descriptive norms by first looking at a simple case, that of the standing ovation.
Muldoon, Ryan +4 more
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Social Influence, 2022 Social norms theories have guided social science research by predicting how and when social norms influence people’s behavior. However, there are still gaps in our understanding of how social norms are formed, maintained, and changed. It is possible that
Minwoong Chung +6 more
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