Results 231 to 240 of about 122,383 (265)
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Destination leadership: a new paradigm for tourist destinations?
Tourism Review, 2014Purpose – This special issue of Tourism Review provides an original body of work that complements existing research on tourist destinations, and offers an opportunity for tourism research to contribute to broader leadership theorizing. Design/methodology/approach –
Pechlaner, Harald +2 more
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Destination avoidance and inept destination sets
Journal of Vacation Marketing, 2001This research investigates how different destination choice sets are defined, particularly with respect to the reasons for choosing not to visit a destination. The paper discusses the idea of limited sets which consumers may hold when making decisions to travel, and outlines the inept sets of destinations held by a sample of New Zealanders for both ...
Rob Lawson, Maree Thyne
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Tourism Destinations and Destination Images
2017The previous three chapters have discussed respectively, reasons behind tourists’ motivation to travel, and the nature of resources that tourists will make use of, when they are involved in tourism. However, the discussion so far has not focused on precisely where tourists will travel to, why they have selected particular locations and/or activities ...
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2010
Il capitolo affronta l’analisi delle azioni di destination marketing. Dopo avere presentato un breve excursus storico relativo al significato della disciplina, il capitolo analizza le funzioni e le attività di marketing svolte da una DMO evoluta, grazie alle quali gestire il ciclo della relazione con l’ospite in un contesto di competizione globale.
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Il capitolo affronta l’analisi delle azioni di destination marketing. Dopo avere presentato un breve excursus storico relativo al significato della disciplina, il capitolo analizza le funzioni e le attività di marketing svolte da una DMO evoluta, grazie alle quali gestire il ciclo della relazione con l’ospite in un contesto di competizione globale.
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Destination Branding: Creating a Destination of Choice
2008Branding a Destination is about giving careful thought to precisely what the destination should evoke in people’s minds. Nations, cities and even individual hotels and resorts can become a destination that can be branded.
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Destination Calgary, Destination RSR
Reference Services Review, 2010Eleanor Mitchell, Sarah Barbara Watstein
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