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Destination marketing

2010
Il capitolo affronta l’analisi delle azioni di destination marketing. Dopo avere presentato un breve excursus storico relativo al significato della disciplina, il capitolo analizza le funzioni e le attività di marketing svolte da una DMO evoluta, grazie alle quali gestire il ciclo della relazione con l’ospite in un contesto di competizione globale.
openaire   +2 more sources

Destination Branding: Creating a Destination of Choice

2008
Branding a Destination is about giving careful thought to precisely what the destination should evoke in people’s minds. Nations, cities and even individual hotels and resorts can become a destination that can be branded.
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Destination Calgary, Destination RSR

Reference Services Review, 2010
Eleanor Mitchell, Sarah Barbara Watstein
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Destination competitiveness

2014
Vicente Ramos, Javier Rey-Maquieira
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Destination Lifecycle

2016
Daniela Fernanda Thiel-Ellul   +1 more
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