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Estimating the Potential Supply of Newly Trained Data Scientists for Government Public Health Employment. [PDF]
Public Health RepKirkcaldy RD +5 more
europepmc +1 more source
Destination Storytelling as a Destination Branding Tool
, 2022 This study discusses how storytelling can be used as a destination branding tool by examining some of the most visited sites in Turkey as an example of destination storytelling. Stories have been used to transfer knowledge and culture from generation to generation. Stories have become an innovative communication channel for destinations.
Abdullah Ülkü, Günay Erol
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Tourism Management, 2013
Abstract Building emotional destination attachment is a key tourism destination branding issue in today's tourism market. The current study aims to develop and test a comprehensive theoretical model for destination branding that borrows the concepts of brand credibility, brand image, brand attachment, and satisfaction.
Wann-Yih Wu
exaly +2 more sources
Abstract Building emotional destination attachment is a key tourism destination branding issue in today's tourism market. The current study aims to develop and test a comprehensive theoretical model for destination branding that borrows the concepts of brand credibility, brand image, brand attachment, and satisfaction.
Wann-Yih Wu
exaly +2 more sources
Achieving destination advocacy and destination loyalty through destination brand identification
Journal of Travel and Tourism Marketing, 2017abstractBrand identification enhances customer loyalty and develops long-term relationships between the customer and the brand. However, only a few studies have explored the role of identification in building long-term and favorable relationships between tourists and a tourism destination.
Vikas Kumar, Arun Kumar Kaushik
exaly +2 more sources
Destination Marketing Organizations and destination marketing: A narrative analysis of the literature [PDF]
Tourism Management, 2014 This article presents the first narrative analysis of the areas of research that have developed within the destination marketing field since its commencement in 1973.
Steven Pike, Stephen J Page
exaly +2 more sources
Destination image and destination personality
International Journal of Culture, Tourism and Hospitality Research, 2007PurposeTo examine the contentious relationship between brand image and brand personality in the context of tourism destinations.Design/methodology/approachThe paper reviews the literature on brand (destination) image, brand (destination) personality and identifies examples of definitional inconsistencies and instances where the terms brand image and ...
Hosany, S, Ekinci, Y, Uysal, M
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Destination Interdependence and the Competing-Destinations Model [PDF]
Environment and Planning A: Economy and Space, 1992 There are two types of destination interdependence; one arises because of people's preferences towards destination activities, and the other because of the locational arrangement of space. Destination interdependence affects spatial behaviour. In a previous paper it was shown that the conventional gravity model can handle neither aspect of destination ...
openaire +1 more source
Destination stereotypes: a phenomenon of destination image
Journal of Hospitality and Tourism Insights, 2022PurposeDespite years of research on destination image (DI), studies have surprisingly failed to investigate how tourists perceive and approach destinations that they are not cognizant about. While prodigious amount of information is available on the dimensionality and nature of DI, little is known about the construct with reference to cognizance ...
Venkata Rohan Sharma Karri, Jeet Dogra
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Destination personality and destination image
Journal of Hospitality and Tourism Management, 2017Abstract This study examines the impacts of destination personality and image on individuals' attitudes and visiting intentions. Based on a sample of 173 Canadians, the study investigates the impact of the perceived personality and image of the city of Dubai on respondents' attitudes and visiting intentions. The results show that destination image is
Nizar Souiden +2 more
openaire +1 more source