Results 11 to 20 of about 26,867 (213)
Celebrity Endorsement Influence on Destination Image
Naše Gospodarstvo, 2022 Destination image influences the tourist decision-making process, and their intention to visit, revisit and recommend. Therefore, a positive destination image is considered one of the key destination success factors.
Marković Ivana +2 more
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The key antecedent and consequences of destination image in a mega sporting event
South African Journal of Business Management, 2019 Background: One of the major challenges for marketing managers in the tourism industry faces is to improve destination image because of its huge impact on satisfaction and recommendation intentions.
Yunduk Jeong, Suk-Kyu Kim
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The effect of service quality on revisit intention: The mediating role of destination image
Cogent Business & Management, 2023 The study investigates the effect of service quality on revisit intention and the mediating role of destination image. Data were gathered from tourists who visited ZimParks tourist destinations (n = 400) using structured questionnaires. The study adopted
Masimba Elvis Manyangara +2 more
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The moderating role of eco-destination image in the travel motivations and ecotourism intention nexus [PDF]
Journal of Tourism FuturesPurpose – This study investigates the moderating effect of eco-destination image on the relationships between travel motivations and ecotourism intention.
Nguyen Thi Khanh Chi, Hanh Pham
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Valoración económica de la imagen de un destino [PDF]
PASOS Revista de Turismo y Patrimonio Cultural, 2011 This work develops a new methodology for economic evaluation of destination image, adding two main advantages over the traditional methods used before: (1) it allows to differentiate the geographical destination image from the subjective experience ...
Mª Magdalena Carballo +4 more
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ANALYSING DESTINATION IMAGE FROM A CONSUMER BEHAVIOUR PERSPECTIVE [PDF]
Journal of Spatial and Organizational Dynamics, 2018 Trough a narrative literature review, this article frames the evolution of destination image within the evolution of destination branding. Main theories used, methodologies, relevant findings and implications to marketing practice are identified.
Nuno Baptista, Nelson Matos
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Analysis Dimensions of City Destination Character and Image Positioning
Almatourism, 2018 City tourism, with its unique character and image, has increased considerably over the last decades. At the same time, the complexity of destination development and image marketing has increased, and there is a lack of analysis tools for image ...
Göran Andersson, Saeid Abbasian
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The Formation of Destination Loyalty by Destination Experience, Destination Image and Destination Satisfaction [PDF]
کاوشهای مدیریت بازرگانی, 2017 The aim of the present study is to form destination loyalty by destination experience, destination image and destination satisfaction. In order to collect the data, a questionnaire was used, and the collected data on the investigated sample (local and ...
Abbas Abbasi +2 more
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Heliyon, 2021 This study aims to examine the effect of destination image, perceived risk, and perceived constraints on the behavioral intention of international tourists to revisit Pakistan.
Muhammad Umair Nazir +2 more
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Tourist destination image [PDF]
Marketing (Beograd. 1991), 2008 In taking an advantages in tourism seems that image of specific tourist destination play an important role. This is very complex process but also a target for a wide list of potential stakeholders - not only organizations in this industry.
Korićanin Maja
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