Valoración económica de la imagen de un destino [PDF]
This work develops a new methodology for economic evaluation of destination image, adding two main advantages over the traditional methods used before: (1) it allows to differentiate the geographical destination image from the subjective experience ...
Mª Magdalena Carballo +4 more
doaj
Comparing perceived images with projected images – A case study on Finnish ski destinations
The objective of this study is first to compare the image perceived by the visitors of five Finnish ski destinations with the image projected by the respective ski resort DMOs. Second, the profiles of the five ski resorts are then compared.
Raija Komppula, Tommi Laukkanen
doaj +1 more source
Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination [PDF]
Abstract This research examines the complex relationship between destination image components and behavioral intentions, incorporating two pivotal but unexplored in related literature constructs, namely holistic image and personal normative beliefs (PNBs).
Stylos, Nikolaos +3 more
openaire +4 more sources
ANALYSING DESTINATION IMAGE FROM A CONSUMER BEHAVIOUR PERSPECTIVE [PDF]
Trough a narrative literature review, this article frames the evolution of destination image within the evolution of destination branding. Main theories used, methodologies, relevant findings and implications to marketing practice are identified.
Nuno Baptista, Nelson Matos
doaj
The moderating role of eco-destination image in the travel motivations and ecotourism intention nexus [PDF]
Purpose – This study investigates the moderating effect of eco-destination image on the relationships between travel motivations and ecotourism intention.
Nguyen Thi Khanh Chi, Hanh Pham
doaj +1 more source
The effect of service quality on revisit intention: The mediating role of destination image
The study investigates the effect of service quality on revisit intention and the mediating role of destination image. Data were gathered from tourists who visited ZimParks tourist destinations (n = 400) using structured questionnaires. The study adopted
Masimba Elvis Manyangara +2 more
doaj +1 more source
The Effect of Ownership Structure and Leverage Towards Dividend Policy and Corporate Values
This research aims to examine and analyze the effect of Destination Branding on Destination Image. Testing and analyzing the effect of destination branding on destination selection and destination image on destination selection. Meeting planners who live
Etty Khongrat +3 more
doaj +1 more source
Community-based tourism (CBT) destinations create sustainability value that tourists may not fully observe during short visits. This study examines how perceived sustainability communication is associated with tourist support.
Chutimant Boonnual, Tawat Boonnual
doaj +1 more source
Analysis Dimensions of City Destination Character and Image Positioning
City tourism, with its unique character and image, has increased considerably over the last decades. At the same time, the complexity of destination development and image marketing has increased, and there is a lack of analysis tools for image ...
Göran Andersson, Saeid Abbasian
doaj +1 more source
Destination image in virtual social networks
Since destination image is an important construct for tourism research, cities and regions try to understand and to develop a positive image in order to guarantee the number of visitors and the tourism revenue.
Fabrícia Durieux Zucco +3 more
doaj +1 more source

