Celebrity Endorsement Influence on Destination Image
Naše Gospodarstvo, 2022 Destination image influences the tourist decision-making process, and their intention to visit, revisit and recommend. Therefore, a positive destination image is considered one of the key destination success factors.
Marković Ivana +2 more
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The Image of Taiwan as a Travel Destination: Perspectives from Mainland China [PDF]
, 2013 This study presents the perceived and projected image of Taiwan as a travel destination from perspectives from Mainland China. The perceived image of Taiwan was examined by interviewing 28 Mainland Chinese; the projected image of Taiwan was investigated ...
Song, Hanqun +4 more
core +1 more source
The moderating role of eco-destination image in the travel motivations and ecotourism intention nexus [PDF]
Journal of Tourism FuturesPurpose – This study investigates the moderating effect of eco-destination image on the relationships between travel motivations and ecotourism intention.
Nguyen Thi Khanh Chi, Hanh Pham
doaj +1 more source
Valoración económica de la imagen de un destino [PDF]
PASOS Revista de Turismo y Patrimonio Cultural, 2011 This work develops a new methodology for economic evaluation of destination image, adding two main advantages over the traditional methods used before: (1) it allows to differentiate the geographical destination image from the subjective experience ...
Mª Magdalena Carballo +4 more
doaj
Comparing perceived images with projected images – A case study on Finnish ski destinations
European Journal of Tourism Research, 2016 The objective of this study is first to compare the image perceived by the visitors of five Finnish ski destinations with the image projected by the respective ski resort DMOs. Second, the profiles of the five ski resorts are then compared.
Raija Komppula, Tommi Laukkanen
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The effect of service quality on revisit intention: The mediating role of destination image
Cogent Business & Management, 2023 The study investigates the effect of service quality on revisit intention and the mediating role of destination image. Data were gathered from tourists who visited ZimParks tourist destinations (n = 400) using structured questionnaires. The study adopted
Masimba Elvis Manyangara +2 more
doaj +1 more source
Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination [PDF]
Tourism Management, 2016 Abstract This research examines the complex relationship between destination image components and behavioral intentions, incorporating two pivotal but unexplored in related literature constructs, namely holistic image and personal normative beliefs (PNBs).
Stylos, Nikolaos +3 more
openaire +4 more sources
Destination Marketing Organizations and destination marketing: A narrative analysis of the literature [PDF]
, 2014 This article presents the first narrative analysis of the areas of research that have developed within the destination marketing field since its commencement in 1973.
Pike, Steven +7 more
core +2 more sources
ANALYSING DESTINATION IMAGE FROM A CONSUMER BEHAVIOUR PERSPECTIVE [PDF]
Journal of Spatial and Organizational Dynamics, 2018 Trough a narrative literature review, this article frames the evolution of destination image within the evolution of destination branding. Main theories used, methodologies, relevant findings and implications to marketing practice are identified.
Nuno Baptista, Nelson Matos
doaj
The Effect of Ownership Structure and Leverage Towards Dividend Policy and Corporate Values
JPAS (Journal of Public Administration Studies), 2021 This research aims to examine and analyze the effect of Destination Branding on Destination Image. Testing and analyzing the effect of destination branding on destination selection and destination image on destination selection. Meeting planners who live
Etty Khongrat +3 more
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