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VARIATION OF DESTINATION IMAGE AND ITS INFLUENTIAL FACTORS: A CONCEPTUAL ANALYSIS [PDF]
Geo Journal of Tourism and GeositesDestination image is a fundamental concept in destination marketing that has attracted many research endeavors. Despite the plethora of studies on destination image, destination image as a concept is yet to be affirmed whether it is static or dynamic ...
Berislav ANDRLIĆ +2 more
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Destination image and destination personality
International Journal of Culture, Tourism and Hospitality Research, 2007 PurposeTo examine the contentious relationship between brand image and brand personality in the context of tourism destinations.Design/methodology/approachThe paper reviews the literature on brand (destination) image, brand (destination) personality and identifies examples of definitional inconsistencies and instances where the terms brand image and ...
Hosany, S, Ekinci, Y, Uysal, M
openaire +10 more sources
Mediating role of authenticity in the relationship between destination image and destination loyalty [PDF]
Innovative Marketing, 2023 Destination loyalty has become a topic that needs attention in tourism research, especially after the COVID-19 pandemic because it affects the number of visitors to tourist sites.
Yayuk Yuliana +4 more
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Destination image and tourist behavioural intentions: A meta-analysis
Tourism Management, 2020 This article aims to understand the relationship between destination image and tourist’s behavioural intention. In this study, we used a meta-analysis to synthesize the effects of destination image from 87 studies.
Mona Afshardoost, M. Eshaghi
semanticscholar +1 more source
Sustainability, 2022 With the diversification of tourist demand for a destinations’ supply, rural tourism destinations are facing an increasingly fierce competition environment.
Huanchen Tang +3 more
semanticscholar +1 more source
Celebrity Endorsement Influence on Destination Image
Naše Gospodarstvo, 2022 Destination image influences the tourist decision-making process, and their intention to visit, revisit and recommend. Therefore, a positive destination image is considered one of the key destination success factors.
Marković Ivana +2 more
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The influence of destination image on the domestic tourist's behavior [PDF]
Marketing (Beograd. 1991)Tourist destination image is directly related to the number of destination visitors, and it significantly shapes the destination positioning strategy and tourist behavior.
Marković Ivana +2 more
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A machine learning approach to cluster destination image on Instagram
, 2021 Symbols are powerful in branding and marketing to represent tourist attractions. By bridging semiotics, marketing, and data science in the tourism context, this study uncovers the destination image based on Instagram photographs. This study constructed a
Veronika Arefieva, R. Egger, Joanne Yu
semanticscholar +1 more source
The effect of resident-tourist interaction quality on destination image and loyalty
Journal of Sustainable Tourism, 2021 Despite the widely recognized core position of the local community within tourism, a paucity of research has considered how the quality of interaction between residents and tourists shapes visitors’ image formulation, overall satisfaction, and ...
D. Stylidis, K. Woosnam, A. Tasci
semanticscholar +1 more source
The key antecedent and consequences of destination image in a mega sporting event
South African Journal of Business Management, 2019 Background: One of the major challenges for marketing managers in the tourism industry faces is to improve destination image because of its huge impact on satisfaction and recommendation intentions.
Yunduk Jeong, Suk-Kyu Kim
doaj +1 more source