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Destination Management Organization (DMO)
2022Stephan Reinhold, Pietro Beritelli
openaire +1 more source
Destination Marketing and Management
International Journal of Contemporary Hospitality Management, 2012openaire +1 more source
Marketing management in destination organisation management
This dissertation investigates the challenges and potential solutions for destinations experiencing or at risk of overtourism, utilizing case studies from Melaka, Český Krumlov, Colmar, and Vannes. A mixed-methods approach, including interviews, surveys, and a Delphi study, was employed to understand resident perceptions, evaluate DMO practices, and ...openaire +1 more source

