Destination Marketing Organizations and destination marketing: A narrative analysis of the literature [PDF]
Tourism Management, 2014 This article presents the first narrative analysis of the areas of research that have developed within the destination marketing field since its commencement in 1973. Given the broad extent of the field, and the absence of any previous reviews in four decades, a key challenge is in providing a focus for such a disparate body of knowledge. The review is
Pike, Steven, Page, Stephen
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Studying marketing factors affecting the competitiveness of tourism competition in Bac Lieu
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2020 Today, destination marketing is considered as a decisive factor in the sustainable development of tourist destinations during the competition and globalization of tourism (UNWTO, 2011).
Nguyễn Thanh Sang, Nguyen Phú Son
doaj +1 more source
VARIATION OF DESTINATION IMAGE AND ITS INFLUENTIAL FACTORS: A CONCEPTUAL ANALYSIS [PDF]
Geo Journal of Tourism and GeositesDestination image is a fundamental concept in destination marketing that has attracted many research endeavors. Despite the plethora of studies on destination image, destination image as a concept is yet to be affirmed whether it is static or dynamic ...
Berislav ANDRLIĆ +2 more
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Stakeholder Involvement in Destination Marketing: A Network Analysis of two Destinations in Vietnam
Tourism and Hospitality Management, 2021 Purpose –This paper aims to identify the stakeholders involved in tourism destination marketing networks. The involvement and collaboration of multiple individuals and organisations is widely recognised in destination marketing to promote a destination.
Thi Quynh Trang Nguyen +2 more
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UTICAJ INTEGRISANIH MARKETING KOMUNIKACIJA NA POZICIJU TURISTIČKE DESTINACIJE – PRIMJER BOSNE I HERCEGOVINE [PDF]
Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu, 2014 The paper entitled „The impact of integrated marketing communications on the position of tourist destination – example of Bosnia and Herzegovina“ strives to show the importance of integrated marketing communications in modern management of a tourist ...
Biljana Rađenović Kozić +1 more
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PASOS Revista de Turismo y Patrimonio Cultural, 2020 This study intends to develop a tourism product by adding value to Portuguese aeronautical resources, contributing to existing knowledge by: i) exploring aeronautical heritage as a collaborative destination marketing: the Portuguese Aeronautical Route ...
Raquel Palhais +3 more
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State-of-the-Art Review on Destination Marketing and Destination Management
Tourism and Hospitality, 2023 This article presents a narrative perspective review of the state-of-the-art of destination marketing and management. The past 15 years of developments, stretching from technological advances enabling methodological progress and new consumer behavior to ...
Stephan Reinhold +5 more
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Is online learning effective for practice-based tourism courses? A constructive learning approach
Tourism and Hospitality ManagementPurpose – The aim of this paper is to 1) measure the effectiveness of online learning in practise-based tourism courses, 2) identify the factors that influence the effectiveness of online learning and 3) propose strategies to encourage tourism students
Ilham Junaid, Marianna Sigala
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Destination images: antecedents of city marketing, tourism event, and social media marketing concept
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2021 Building tourism is long-term work. Many elements are involved, and their effectiveness cannot be calculated partially. At present, competition between cities/districts continues to increase, especially in city/district marketing that is tourist-friendly,
Aisah Asnawi
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The effect of international sporting event marketing mix (7Ps) on foreign spectators’ destination image, satisfaction and revisit intention: An empirical evidence from 2019 Gwangju FINA World Championships [PDF]
Cheyuk gwahag yeon-gu, 2020 Purpose Limited research has investigated the marketing mix of international sporting events empirically. This study filled this gap by identifying the marketing mix and examined the structural relationships among marketing mix, destination image ...
Doo-Sik Min
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