An Evaluation of the image of the Hashemite Kingdom of Jordan in the British and Swedish markets and the implications for marketing the country as a tourism destination. [PDF]
Tourism image is critical to the success of any destination, but few image studies to date have focused specifically on either Jordan or the UK and Sweden; furthermore, none has analysed the image of Jordan as a tourist destination in either the UK or ...
Harahsheh, Salem Salameh
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Marketing of a destination: Jordan as a case study [PDF]
, 2007 This study investigates the internal and external environmental factors that affect destination marketing in Jordan and the use of the destination marketing concept by tourism companies in Jordan.
Alhroot, Abdel-Hafiz Hussein Jaddou
core +4 more sources
Festivals and destination marketing: An application from Izmir City [PDF]
Journal of Tourism, Heritage & Services Marketing, 2019 Festivals are among the growing global city and destination attraction factors and they are very trendy. Studies indicate that there is a direct relationship between the successful organizations of festivals and the number of visitors and tourism income ...
Ige Pirnar +2 more
doaj +1 more source
Studying marketing factors affecting the competitiveness of tourism competition in Bac Lieu
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2020 Today, destination marketing is considered as a decisive factor in the sustainable development of tourist destinations during the competition and globalization of tourism (UNWTO, 2011).
Nguyễn Thanh Sang, Nguyen Phú Son
doaj +1 more source
تأثير الأحداث الرياضية علي فرص تسويق المقصد السياحي المصري
Journal of Tourism, Hotels and Heritage, 2022 Sporting events are considered one of the most important means of tourist attractions, because of the great economic return they bring to the countries that organize them. As a strategy for economic development in major cities and remote remote areas, it
Omar Elsheikh
doaj +1 more source
Promotional impact of image formation of an aboriginal tourist destination. [PDF]
The purpose of this research is to present a thorough analysis of image formation among first-time visitors to an Aboriginal (Mi’kmaw) cultural site. The thesis is an initial attempt to examine theories in consumer behaviour and reformulate a model in ...
Pyke, Joanne Lynn
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Applicability of Reputation Marketing To the Branding Of Luxor as a Tourist Destination [PDF]
International Journal of Tourism and Hospitality Management, 2023 Reputational marketing researchers have long been interested in exploring how reputational marketing affects destination branding. The current study attempts to explore the effect of the possibility of applying reputation marketing to the brand of Luxor ...
Noran Ouda +2 more
doaj +1 more source
VARIATION OF DESTINATION IMAGE AND ITS INFLUENTIAL FACTORS: A CONCEPTUAL ANALYSIS [PDF]
Geo Journal of Tourism and GeositesDestination image is a fundamental concept in destination marketing that has attracted many research endeavors. Despite the plethora of studies on destination image, destination image as a concept is yet to be affirmed whether it is static or dynamic ...
Berislav ANDRLIĆ +2 more
doaj +1 more source
Stakeholder Involvement in Destination Marketing: A Network Analysis of two Destinations in Vietnam
Tourism and Hospitality Management, 2021 Purpose –This paper aims to identify the stakeholders involved in tourism destination marketing networks. The involvement and collaboration of multiple individuals and organisations is widely recognised in destination marketing to promote a destination.
Thi Quynh Trang Nguyen +2 more
doaj +1 more source
The Image of Taiwan as a Travel Destination: Perspectives from Mainland China [PDF]
, 2013 This study presents the perceived and projected image of Taiwan as a travel destination from perspectives from Mainland China. The perceived image of Taiwan was examined by interviewing 28 Mainland Chinese; the projected image of Taiwan was investigated ...
Song, Hanqun +4 more
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