UTICAJ INTEGRISANIH MARKETING KOMUNIKACIJA NA POZICIJU TURISTIČKE DESTINACIJE – PRIMJER BOSNE I HERCEGOVINE [PDF]
Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu, 2014 The paper entitled „The impact of integrated marketing communications on the position of tourist destination – example of Bosnia and Herzegovina“ strives to show the importance of integrated marketing communications in modern management of a tourist ...
Biljana Rađenović Kozić +1 more
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PASOS Revista de Turismo y Patrimonio Cultural, 2020 This study intends to develop a tourism product by adding value to Portuguese aeronautical resources, contributing to existing knowledge by: i) exploring aeronautical heritage as a collaborative destination marketing: the Portuguese Aeronautical Route ...
Raquel Palhais +3 more
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Positioning the Destination Product-Can Regional Tourist Boards Learn from Private Sector Practice? [PDF]
, 1998 This article examines the role of positioning in the marketing of a tourism destination. The study focuses on the current positioning strategies pursued by the Regional Tourist Boards (RTBs) in England.
Alford, Philip
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State-of-the-Art Review on Destination Marketing and Destination Management
Tourism and Hospitality, 2023 This article presents a narrative perspective review of the state-of-the-art of destination marketing and management. The past 15 years of developments, stretching from technological advances enabling methodological progress and new consumer behavior to ...
Stephan Reinhold +5 more
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Is online learning effective for practice-based tourism courses? A constructive learning approach
Tourism and Hospitality ManagementPurpose – The aim of this paper is to 1) measure the effectiveness of online learning in practise-based tourism courses, 2) identify the factors that influence the effectiveness of online learning and 3) propose strategies to encourage tourism students
Ilham Junaid, Marianna Sigala
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Marketing Strategies and Their Role in Building Tourism Destination Recognition
Acta Economica et Turistica, 2021 Marketing management through marketing strategies in the tourism segment plays a key role in building recognition of a specific tourism destination, i.e., destination positioning and creating destination brand.
Marina Guzonski
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SHAPING DESTINATION MARKETING THROUGH TRAVEL BLOGS: UNDERSTANDING EGYPT’S ATTRIBUTES AFFECTING BLOGGERS’ CHOICE [PDF]
المجلة العلمیة لکلیة السیاحة والفنادق جامعة الأسکندریة, 2016 Travel blogs are considered an important tool for destination marketing. Bloggers’ narrative reflects their tourist experience and their comments often contain recommendations and their intentions to revisit the destinations their stories are about ...
Lamiaa Hefny
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Destination images: antecedents of city marketing, tourism event, and social media marketing concept
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2021 Building tourism is long-term work. Many elements are involved, and their effectiveness cannot be calculated partially. At present, competition between cities/districts continues to increase, especially in city/district marketing that is tourist-friendly,
Aisah Asnawi
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Pertumbuhan Pariwisata Global: Tantangan Untuk Pemasaran Daerah Tujuan Wisata (DTW)
Jurnal Manajemen Teori dan Terapan, 2011 The growth of global tourism is an opportunity and a challenge for all parties including the manager of a tourist destination. Designing marketing strategy appropriate destinations will be able to seize opportunities and challenges.
Martaleni Martaleni
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Destination Marketing for Expatriates: A Case Study in Northern Cyprus [PDF]
African Journal of Hospitality, Tourism and Leisure, 2019 With the intensifying competition in the global tourism industry, there has arisen an important need to enhance destination marketing initiatives in order to remain relevant.
Mohammad Abuhjeeleh +3 more
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