Destination Marketing Organizations and destination marketing: A narrative analysis of the literature [PDF]
Tourism Management, 2014 This article presents the first narrative analysis of the areas of research that have developed within the destination marketing field since its commencement in 1973. Given the broad extent of the field, and the absence of any previous reviews in four decades, a key challenge is in providing a focus for such a disparate body of knowledge. The review is
Steven Pike, Stephen Page
exaly +8 more sources
The Future of Destination Marketing Organizations in the Insight Era
Tourism and Hospitality, 2022 There has been a growing interest in examining the implementation of insight-era technologies (e.g., AI, social media) and big data for sustainable tourism development.
Arthur Huang +3 more
doaj +5 more sources
Use of social networks by destination marketing organizations [PDF]
Marketing (Beograd. 1991), 2019 Tourism destination marketing management is an extremely important process, therefore destination marketing organizations have gained their well-deserved place in the tourism literature.
Zlatanov Sonja, Popesku Jovan
doaj +2 more sources
Destination Marketing Organizations and Climate Change—The Need for Leadership and Education [PDF]
Sustainability, 2010 Destination Marketing Organizations (DMOs) operate at many levels ranging from the national to the municipal and have evolved over the years to respond to the geographical and political realities that are associated with tourism supply. Alongside providing information to potential visitors, DMOs work to make a destination attractive by showcasing its ...
Rachel Dodds
exaly +4 more sources
Tourist destination marketing: Organization and control [PDF]
Marketing (Beograd. 1991), 2002 Marketing activities in tourism are conducted in tourist companies as well as in tourist destinations. In the latter, marketing activities are organized through the functioning of the so-called destination marketing organizations. It is a common name for
Zečević Bojan V.
doaj +1 more source
Fintech-driven sport event sponsorship: how commercial banks’ innovative marketing strategies shape destination branding and inclusive tourism [PDF]
Frontiers in Sports and Active LivingThe convergence of financial technology (fintech), sport event sponsorship, and destination marketing constitutes an underexplored but increasingly consequential research paradigm in tourism studies.
Toyirova Sarvinoz Atoevna +4 more
doaj +2 more sources
Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organizations [PDF]
Tourism Management, 2016 Abstract This work explores how Italian regional Destination Management Organisations (DMOs) strategically employ Facebook to promote and market their destinations, and improves on the current metrics for capturing user engagement. Based on big data analysis from the regional DMOs' Facebook pages, supplemented with semi-structured interviews ...
Marco di Felice +2 more
exaly +3 more sources
Pictures of a crisis. Destination marketing organizations’ Instagram communication before and during a global health crisis [PDF]
Journal of Business Research, 2023 Raffaele Filieri +2 more
exaly +2 more sources
An exploratory study of how destination marketing organizations pursue the sports tourism market
Journal of Destination Marketing & Management, 2018 In recent years, destination marketing organizations (DMOs) have taken advantage of the opportunities that sports tourism offers their communities. Although researchers acknowledge the important role played by DMOs in pursuing the sports tourism market, little is known about how they actually do so.
George Fenich, J Dana Clark
exaly +2 more sources
Journal of Open Innovation: Technology, Market and Complexity, 2022 Delivering a positive tourism experience is an expanding concern of destinations because of the growth of the tourism industry. The emergence of creative tourism has led to a continued necessity for local destination management organizations to pursue ...
Mafalda Gato +4 more
doaj +3 more sources