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Destination Marketing Organizations and destination marketing: A narrative analysis of the literature [PDF]
Tourism Management, 2014 This article presents the first narrative analysis of the areas of research that have developed within the destination marketing field since its commencement in 1973. Given the broad extent of the field, and the absence of any previous reviews in four decades, a key challenge is in providing a focus for such a disparate body of knowledge. The review is
Steven Pike, Stephen Page
exaly +8 more sources
Tourist destination marketing: Organization and control [PDF]
Marketing (Beograd. 1991), 2002 Marketing activities in tourism are conducted in tourist companies as well as in tourist destinations. In the latter, marketing activities are organized through the functioning of the so-called destination marketing organizations. It is a common name for
Zečević Bojan V.
doaj +2 more sources
Journal of Open Innovation: Technology, Market and Complexity, 2022 : Delivering a positive tourism experience is an expanding concern of destinations because of the growth of the tourism industry. The emergence of creative tourism has led to a continued necessity for local destination management organizations to pursue ...
Mafalda Gato +4 more
doaj +5 more sources
Use of social networks by destination marketing organizations [PDF]
Marketing (Beograd. 1991), 2019 Tourism destination marketing management is an extremely important process, therefore destination marketing organizations have gained their well-deserved place in the tourism literature.
Zlatanov Sonja, Popesku Jovan
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Constructing a smart destination framework: A destination marketing organization perspective
Journal of Destination Marketing & Management, 2022 Smart destinations have emerged as a means of integrating physical and technological infrastructure to create seamless experiences for tourists and to improve the quality of life for residents. However, the operationalization of the smart destination concept, and especially the roles and functions of Destination Marketing Organizations (DMOs), remain ...
Ekaterina Sorokina +2 more
exaly +5 more sources
ANALISA PERBEDAAN CITRA DESTINASI PENDUDUK LOKAL DAN WISATAWAN, DAN IMPLIKASINYA BAGI PEMASARAN WISATA JAKARTA [PDF]
Ekonomi dan Bisnis, 2017 Destination image is an important factor in tourism marketing. Harmonious destination image between local residents, tourists, and Tourism Marketers Organization allows for a sustainable development model for tourism marketing. This study aims to examine
Budi Budi
doaj +3 more sources
The Smart DMO: A new step in the digital transformation of destination management organizations
European Journal of Tourism Research, 2021 Smart tourism development has been adopted by destinations around the world to strengthen their long-term competitiveness in light of rapid technological, societal and environmental change.
Ulrike Gretzel
doaj +1 more source
Studying marketing factors affecting the competitiveness of tourism competition in Bac Lieu
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2020 Today, destination marketing is considered as a decisive factor in the sustainable development of tourist destinations during the competition and globalization of tourism (UNWTO, 2011).
Nguyễn Thanh Sang, Nguyen Phú Son
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DESTINATION BRANDING AIMED AT INTERNATIONAL AFFIRMATION OF TOURISTIC POTENTIALS OF BiH [PDF]
Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu, 2014 The aim of the paper is to explain how application of marketing and branding principles contributes to effective management of destinations under conditions of globalization. The paper emphasizes the importance of understanding of tourists’ behavior
Branko Rakita, Miloš Šipragić
doaj +1 more source
Cogent Business & Management, 2023 The study investigates the formation of Destination Management Organization (DMO) orchestration capability under the influence of environmental forces to achieve sustainable value creation.
Boy Bayu Idisondjaja +2 more
doaj +1 more source