Results 11 to 20 of about 3,997,782 (283)
Marketing of a destination: Jordan as a case study [PDF]
, 2007 This study investigates the internal and external environmental factors that affect destination marketing in Jordan and the use of the destination marketing concept by tourism companies in Jordan.
Alhroot, Abdel-Hafiz Hussein Jaddou
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An Evaluation of the image of the Hashemite Kingdom of Jordan in the British and Swedish markets and the implications for marketing the country as a tourism destination. [PDF]
Tourism image is critical to the success of any destination, but few image studies to date have focused specifically on either Jordan or the UK and Sweden; furthermore, none has analysed the image of Jordan as a tourist destination in either the UK or ...
Harahsheh, Salem Salameh
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Collaborative Performances of Wine Tourism Destinations in the Northern Rhone Valley
European Management Studies, 2023 Purpose: The main aim of this article was to identify the wine tourism destination models set up on collaborative performances driven by Tourism Offices (Destination Marketing Organization, DMO) and wineries (private enterprises) from the appellate ...
Daria Hołodnik
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Economic Analysis, 2020 Modern business and everyday life is unthinkable without the use of social networks and e-marketing. There is an unbroken link between the products of the information sector, social networks and everyday business and private communications. Tourism as a
Olja Munitlak Ivanović +3 more
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Destination Marketing Organization (DMO)
, 2022 The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, this is the largest tourism management and marketing ontology that has ever been put together and offers a holistic examination of this interdisciplinary field.
Rivera García, Jorge +1 more
openaire +2 more sources
Online communication in Spanish destination marketing organizations [PDF]
Journal of Vacation Marketing, 2016 Information and communication technologies (ICTs) have had a significant impact on both the travel and tourism experience and industry. In particular, destination marketing organizations (DMOs) have found ICT a powerful ally to harmonize and coordinate the activities of local stakeholders as well as to reach travellers.
José Fernández-Cavia +3 more
openaire +5 more sources
Saturação e Rejeição ao Turismo nas Destinações Turísticas
Revista Brasileira de Pesquisa em Turismo, 2020 O Turismo é um fenômeno multi, inter e transdisciplinar na sua formação superior e na gestão pública. Além dessas características, temos que considerar ainda a transversalidade e a intersetorialidade.
Mario Carlos Beni
doaj +1 more source
Promotional impact of image formation of an aboriginal tourist destination. [PDF]
The purpose of this research is to present a thorough analysis of image formation among first-time visitors to an Aboriginal (Mi’kmaw) cultural site. The thesis is an initial attempt to examine theories in consumer behaviour and reformulate a model in ...
Pyke, Joanne Lynn
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(Modeling the effect of brand nostalgia on loyalty in tourist travel decision (( tourism in Mashhad [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2021 Powerful nostalgic brands create meaningful images in customers' minds. A strong and famous nostalgic brand image enhances differentiation and has a positive effect on shopping behavior.
Seyed Mehdi Jalali +3 more
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Innovative Marketing Strategies for the Development of Tourism in Romania [PDF]
Ovidius University Annals: Economic Sciences Series, 2021 The development and implementation of a strategic plan can be seen as the most important activities undertaken in any business or by any public or private sector organization.
Alexandra Popa +2 more
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