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The Image of Taiwan as a Travel Destination: Perspectives from Mainland China [PDF]
, 2013 This study presents the perceived and projected image of Taiwan as a travel destination from perspectives from Mainland China. The perceived image of Taiwan was examined by interviewing 28 Mainland Chinese; the projected image of Taiwan was investigated ...
Song, Hanqun +4 more
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The Future of Destination Marketing Organizations in the Insight Era
Tourism and Hospitality, 2022 There has been a growing interest in examining the implementation of insight-era technologies (e.g., AI, social media) and big data for sustainable tourism development. However, actionable guidelines to promote a holistic adaptation and the effective functioning of destination marketing/management organizations (DMOs) in the increasingly data-infused ...
Arthur Huang +3 more
openaire +3 more sources
The Roles and Functions of Destination Management Organizations (DMOs) in the Success and Performance of Tourism Destinations [PDF]
Ovidius University Annals: Economic Sciences Series, 2022 The Destination Management Organizations (DMOs) lead and coordinate the management activities in many tourism destinations and play the role of strategic leaders in their development.
Smaranda Toma , Daniela Mihai
doaj
Exploring the Factors Involved in Tourists’ Decision-Making and Determinants of Length of Stay
Administrative Sciences, 2023 This study aimed at identifying the factors influencing tourists’ decisions in choosing their vacation destinations as well as factors influencing their behavior. An online survey was applied to 861 Romanian tourists. The principal component analysis was
Valentin C. Mihai +5 more
doaj +1 more source
Pamukkale Spor Bilimleri Dergisi, 2021 The aim of this study is to examine the relationship between the image of Antalya City and destination marketing in sports organizations and satisfaction.
Ali Sevilmiş, Erkan Faruk Şirin
doaj
The importance and role of destination marketing in attracting foreign direct investments
Acta Economica, 2015 The authors have identified the scope and purpose of this paper by the formulation of the title. The paper points to interdependence between the development and use of destination marketing, on the one hand, and investment attractiveness of certain ...
Бранко Ракита +1 more
doaj +1 more source
KONTEN IKLAN YANG RAMAH WISATAWAN MILENIAL
Jurnal Pariwisata Pesona, 2020 The significant increase of millennial tourist trips makes the Indonesian tourism sector consider it as a market opportunity. Consequently, stakeholders must adjust their development policies with the characteristics of the millennial tourist market ...
Imam Nur Hakim
doaj +1 more source
Measuring the perceived destination image of Vietnam in Finland [PDF]
, 2013 Vietnam tourism has been developing fast in recent decades with the considerable increase in the number of international tourists. Among Nordic countries, Finland is one of the most potential tourist markets for Vietnam as it had a noticeable growth rate
Tran, Ly
core +2 more sources
The Utilization of Social Media Marketing in Destination Management Organizations
Journal of Corporate Governance, Insurance, and Risk Management, 2018 The emerging use of social media fundamentally changes the communication and interaction of societies and organizations. It revolutionizes the way organizations market their products and interact with their customers. Social media acts as an agent of change within the marketing and communication of organizations.
Bosio, Birgit +2 more
openaire +3 more sources
Positioning the Destination Product-Can Regional Tourist Boards Learn from Private Sector Practice? [PDF]
, 1998 This article examines the role of positioning in the marketing of a tourism destination. The study focuses on the current positioning strategies pursued by the Regional Tourist Boards (RTBs) in England.
Alford, Philip
core +1 more source