Results 141 to 150 of about 3,997,782 (283)

Mapping Research Trends in AI-Based Tourism and Hospitality Marketing: A Bibliometric and Thematic Review. [PDF]

F1000Res
Tyagi PK, Aggarwal P, Tyagi P, Vasudevan A, Singh PK.   +4 more
europepmc   +1 more source

Does a Specialized Niche Market Vegetable Processor Enjoy Bargaining Power?

Agribusiness, EarlyView.
ABSTRACT Agribusiness companies may achieve competitive advantage through specialization within niche markets. One such niche is the fresh‐cut fruit and vegetable market, which has been steadily growing in Germany. This study examines whether the specialization of a German fresh‐cut producer grants it with market power within this niche market.
Nikolas Bublik, Franziska Mittag, Laura Hellstern, Sebastian Hess   +3 more
wiley   +1 more source

Fintech-driven sport event sponsorship: how commercial banks' innovative marketing strategies shape destination branding and inclusive tourism. [PDF]

Front Sports Act Living
Atoevna TS, Anvarovich QA, Junaydulloyevich AM, Qizi RDI, Umarovich SA.   +4 more
europepmc   +1 more source

The Power of Unity: Collective Action and Smallholder Agricultural Performance in West Africa

Agribusiness, EarlyView.
ABSTRACT We analyze the impact of collective action through farmer‐based organizations (FBOs) on smallholders' farm performance and income inequality in Ghana, Benin, The Gambia, and Mali. We find that FBO membership increases cereal yield in Ghana and The Gambia, legume yield in Mali, ruminant numbers in Benin and The Gambia, and total farm income in ...
Emmanuel Donkor, Bright Owusu Asante, David Boansi, Victor Owusu   +3 more
wiley   +1 more source

Does the Scene Presentation of AI-Generated Photos Affect Travel Intention? An Empirical Study Drawing on Construal Level Theory. [PDF]

Behav Sci (Basel)
Wu S, Huo Y, Liang X, Luo P.
europepmc   +1 more source

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

Agribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani, Mirta Casati, Elena Castellari, Fosca Vezzulli, Veronica Vitali, Milena Lambri, Claudio Soregaroli   +6 more
wiley   +1 more source

Building destination brands through trust: unpacking the role of digital integrated marketing communication in driving travel intentions. [PDF]

BMC Psychol
Qi M, Li J, Abdullah Z, Rahman SNA, Niu L, Zhou B, Zhao Z.   +6 more
europepmc   +1 more source

URBAN MARKETING AND ITS IMPACT OVER THE COMPETITION BETWEEN CITIES [PDF]

In the globalization era, characterized by profound political and economical reforms of which main objective is the increased competitiveness, whether we talk about goods, companies, cities or countries, the proactive attitude and the marketing strategy ...
Lidia Elena ALEXA
core  

Understanding travel intention formation in government culture and tourism TikTok accounts: An integration of the SOR model and emotion appraisal theory. [PDF]

PLoS One
Sun Y, Wen B.
europepmc   +1 more source

“Destination” Fruit: Sense of Place and the Marketing of Foods

, 2009
Destination fruit is an idea that was proposed in a commercial report on marketing opportunities for a particular fruit. This paper investigates the conditions of possibility that support the development of 'destination fruit' as a concept, including a
Bloxsome, Ellen, Pope, Nigel
core