Results 281 to 290 of about 262,656 (345)

The role of destination marketing and management organizations in promoting sake tourism: a case study of Japan

Journal of Place Management and Development
Purpose Sake tourism is becoming increasingly popular among international tourists to Japan, and on December 4, 2024, United Nations Educational, Scientific and Cultural Organization registered the “traditional knowledge and skills of sake making with ...
Masanao Tachibana, Kaede Sano
semanticscholar   +1 more source

DESTINATION MARKETING ORGANIZATIONS - PRESENTATION OF GOOD PRACTICES

Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY, 2020
The modern tourist industry is strongly connected with marketing and its development in terms of forms and models analysing the dynamics in the factors determining personal satisfaction and experiences before, during and after the tourist activity. Tourist destinations use marketing as the main tool for analysing the tourist market, enabling them to ...
openaire   +1 more source

How Travel Vlogs Contribute to Destination Marketing: A Comparison with DMO Promotional Videos and the Moderating Role of Destination Competitiveness

The international journal of tourism research
This two‐part study examines how travel vlogs influence tourist behaviors and, consequently, their value in destination marketing. A convenience sample of 196 North Americans who belonged to Generation Y was collected via an online experiment.
Ying Zhou, WooMi Jo, Joan Flaherty, Tongzhe Li   +3 more
semanticscholar   +1 more source

Study of relationship between Spanish Airport and Destination Marketing: Insights for Destination Management Organizations

Journal of Tourism & Development, 2022
Journal of Tourism & Development, vol. 39 (2022)
Benítez, Lázaro Florido, Dogra, Jeet
openaire   +2 more sources

THE APPLICATIONS OF INTERNAL MARKETING VARIABLES TO DESTINATION MARKETING ORGANIZATIONS

2017
tourismos, Vol. 12 No. 2 (2017)
Singh Kaurav, Rahul Pratap, Prakash, Monika, Baber, Ruturaj   +2 more
openaire   +1 more source

Influencer identification in Twitter networks of destination marketing organizations

Journal of Hospitality and Tourism Technology, 2017
Purpose Destination marketing organizations (DMOs) use Twitter to promote attractions and special events and to build brand awareness. Tweets of a DMO spread through a complex network of connected accounts. Some of these are more influential than others due to their position within the network.
Jane F. Bokunewicz, Jason Shulman
openaire   +1 more source

Turnaround Strategies in Destination Marketing Organizations

2019
This chapter looks to examine the factor(s) contributing to the implementation of successful turnaround strategy in destination marketing organizations (DMOs). While turnaround strategy is not a new concept within hospitality and tourism firms, study of this area within the context of destination marketing organizations is lacking within the current ...
openaire   +1 more source

Bridging Digital Marketing and Tourism Development: The Role of Social Media Marketing in Enhancing Business Performance

African Journal of Hospitality, Tourism and Leisure
This study examines the influence of technological, organizational, and environmental factors on the adoption of social media marketing and its impact on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Labuan Bajo, a tourism ...
Reza Rahmadi Hasibuan, Suliyanto Suliyanto, W. Novandari   +2 more
semanticscholar   +1 more source

Innovative behavior of Destination Marketing Organizations

2010
The role of destination marketing organizations changed considerably over the past few decades. Today, these organizations are not only marketers of a certain area, but are also required to constantly develop new tourism offerings to keep pace with fast changing consumer demands and a volatile economic environment.
Zach, Florian, Fesenmaier, Daniel R.
openaire   +1 more source

Assessing eBusiness Models of U.S. Destination Marketing Organizations

2007
Information technology has made it imperative for destination marketing organizations to adapt their traditional business models in order to keep pace with emerging advertising strategies, changes in the consumer market, and growing competition. This paper reports on a study of the eBusiness models used by 555 American convention and visitors’ bureaus.
Tanvi Kothari, Daniel R Fesenmaier
openaire   +1 more source