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Capacity for co-creation among destination marketing organizations
2015Recently, trends in the market and discussions in marketing literature signal the changing roles of customers. Marketing literature not only emphasizes the importance of devising customer-focused strategies for organizations to stay competitive in the market, but also, to a great extent, makes an attempt to theorize consumers as co-producers and co ...
Tussyadiah, Iis, Zach, Florian
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Destination Marketing Organizations: Roles and Challenges
2018Destination Marketing Organizations (DMOs) occupy a central position in the marketing of tourism destinations. They are destination-based organizations assuming several roles that are instrumental in the marketability and sustainability of the destinations. This chapter examines the roles of DMOs at tourism destinations.
Gowreesunkar, V.G.B. +2 more
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The Exploration of Social Media Marketing Strategies of Destination Marketing Organizations in China
Journal of China Tourism Research, 2015The popularity of social media (e.g., social networking sites, micro-blogs websites) presents both opportunities and challenges for destination marketing organizations (DMOs). DMOs need to develop social media marketing strategies to improve their marketing effectiveness and meet the expectations of their stakeholders. Contextualized in Mainland China,
Xin Yang, Dan Wang
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Journal of Sustainable Tourism
Arctic destinations are continually reshaping their global identities to manage external expectations about the region. Existing portrayals of Greenland often stereotype the area as untouched wilderness or oversimplify its social, economic, and cultural ...
Randy Bruin +3 more
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Arctic destinations are continually reshaping their global identities to manage external expectations about the region. Existing portrayals of Greenland often stereotype the area as untouched wilderness or oversimplify its social, economic, and cultural ...
Randy Bruin +3 more
semanticscholar +1 more source
Organizational innovation: re-organizing destination marketing organizations
The tourism sector – already one of the fastest growing industries in the world – is currently undergoing extensive change thanks to strong market growth and a transition to more experience-based products. The capacity for firms to innovate and adapt to market developments is crucial to their success, but research-based knowledge on innovation ...Birgit Abelsen +3 more
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E-loyalty driven by website quality: The case of destination marketing organization websites
Journal of Organizational Computing and Electronic Commerce, 2017S. Tsai
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Drivers of Responsive Website Design Innovation by Destination Marketing Organizations
2014Mobile devices like smartphones and tablet computers are becoming an integral part of how people consume travel destinations. With the tremendous growth in mobile devices for travel planning and consumption purposes, this paper focuses on mobile and responsive website design and the organizational and environmental factors that drive mobile ...
Chris Gibbs, Ulrike Gretzel
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