Results 331 to 340 of about 262,656 (345)

Marketing in the Sharing Economy

Journal of Marketing, 2019
Giana M Eckhardt, Baojun Jiang, Aric Rindfleisch   +2 more
exaly  

Measuring the Perceived Image of Lithuania Through its Destination Management Organization Website

Information and Communication Technologies in Tourism, 2014
Stela Dragova, K. Petrovskaya, R. Egger
semanticscholar   +1 more source

The future of social media in marketing

Journal of the Academy of Marketing Science, 2019
Gil Appel, Lauren Grewal, Rhonda Hadi
exaly  

Different Tourists - Different Perceptions of Different Cities Consequences for Destination Image Measurement and Strategic Destination Marketing

, 2010
S. Dolnicar, T. Huybers
semanticscholar   +1 more source

Web 2.0 as a destination marketing tool: evidence for Italian Destination Management Organizations (DMOs)

2013
Based on a triangulation of data stemming from the analysis of semi-structured interviews, Consumer Generated Content, and archival data, this paper explores why and how local Destination Management Organizations (DMOs) in Italy strategically employ the Web 2.0 to market their destinations.
openaire   +1 more source

Tobacco Control for Clinicians Who Treat Adolescents

Ca-A Cancer Journal for Clinicians, 2003
exaly  

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Journal of Business Research, 2012
Angella J Kim, Eunju Ko
exaly  

Destination branding and marketing: The role of marketing organizations

2009
openaire   +1 more source

The future of destination marketing: the case of Cyprus

, 2010
Haris Machlouzarides
semanticscholar   +1 more source

Big Data consumer analytics and the transformation of marketing

Journal of Business Research, 2016
Sunil Erevelles, Nobuyuki Fukawa
exaly