Results 91 to 100 of about 2,845,051 (276)

Zimbabwe tourism destination brand personality: Tourists’ voices on the ground. [PDF]

African Journal of Hospitality, Tourism and Leisure, 2019
Brand personality has evolved to be a contemporary marketing concept that breaks or make positive image through perception management in tourism destinations.
Dr Farai Chigora, Prof Joram Ndlovu, Dr. Emmanuel Mutambara , Dr Joe Muzurura   +3 more
doaj  

Managerial Perspective on Regional Marketing Activities of Destination Management Organizations (DMOs)

Tourism Analysis, 2009
Destination management is an important competitive marketing method for global tourism destinations. Especially, when cooperated with image and brand management, it helps destinations to stand out from today's severe crowd of competition. The successful and efficient destination management companies usually play a major role in marketing their ...
Genc, Ruhet, Pirnar, Ige
openaire   +4 more sources

Design Principles of Electrocatalysts for Industrial‐Scale Water Electrolysis

Advanced Energy Materials, EarlyView.
This Review distills electrocatalyst design for industrial‐scale water electrolysis into integrated principles linking active‐site engineering, phase and lattice modulation, interfacial microenvironment regulation and mass‐transport control. By connecting catalyst families with HER/OER mechanisms and practical operating demands, it outlines pathways ...
Hong Tang, Ce Cui, John Wang
wiley   +1 more source

My destination in your brain : a novel neuromarketing approach for evaluating the effectiveness of destination marketing

, 2018
Emotional reactions to marketing stimuli are essential to tourist destination marketing, yet difficult to validly measure. A neuromarketing experiment was peformed to establish whether brain event-related potentials (ERPs), elicited by destination photos,
Bastiaansen, MCM, Driessen, EP, Stekelenburg, Jeroen, Wang, L., Mitas, Ondrej, Bastiaansen, Marcel, Straatman, SB, Stekelenburg, J., Stekelenburg, J.; id_orcid, Mitas, O, Straatman, Sebastiaan, Wang, Lin, Driessen, Eric, M. Bastiaansen   +13 more
core   +1 more source

How Social Media Content Shapes Destination Image and eWOM: The Moderating Role of Personality in Lesser-Known Tourism Destinations

Journal of Theoretical and Applied Electronic Commerce Research
This study investigates how user-generated content (UGC) and perceived experience of destination-generated social media content (DGC) shape satisfaction, destination image, and electronic word-of-mouth (eWOM) intention in lesser-explored tourism ...
Carmen-María Hervás-Cortina, María-Eugenia Ruiz-Molina, Irene Gil-Saura, Mariia Bordian   +3 more
doaj   +1 more source

How Video‐Based Information Affects Farmers' Willingness to Pay for Drone Services

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Professional service for digital technology like agricultural drones lowers transaction costs and scope thresholds for smallholders. Meanwhile, perceptual adoption barriers remain underexplored. We conduct a two‐stage choice experiment with a randomized video‐based information treatment among 384 Chinese crop farmers to measure its effect on ...
Hua Zhang, Lena Kuhn, Hang Xiong, Zhanli Sun, Thomas Glauben   +4 more
wiley   +1 more source

Turismo inducido por el cine: Una segmentación de clases latente basada en la satisfacción y las intenciones futuras

PASOS Revista de Turismo y Patrimonio Cultural, 2016
Film tourism has emerged as a driver of tourism development for many destinations. The objective of this research is to evaluate the effects of a film tour on the: (1) relative size of various clusters of visitors; (2) overall satisfaction; (3 ...
Ángel Millán, Juan A. García, Estrella Díaz   +2 more
doaj   +1 more source

Promoting Healthier Drinking: Evidence From a Vignette Experiment on Contextual and Informational Drivers of Dealcoholized Wine Choices

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Growing demand for healthier beverages is driving innovation in the wine sector, with dealcoholized wine emerging as a promising alternative. However, little is known about the contextual conditions under which consumers would choose dealcoholized wine, particularly in countries with strong wine traditions. To fill this gap, this work examines
Giovanna Piracci, Giulia Maesano, Leonardo Casini, Maurizio Canavari, Marija Cerjak   +4 more
wiley   +1 more source

Keeping Pace or Falling Behind? The Depth of Latin American Trade Agreements

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT This article examines whether Latin American countries are keeping pace with global trends in trade agreement depth or falling behind. Using 681 agreements (1970–2019), we develop the Depth Index of Trade Agreements (DITA) to weight provisions endogenously through factor analysis based on co‐occurrence patterns.
Raphael Gomes da Silva, Fernanda Aparecida Silva, Lia Nogueira   +2 more
wiley   +1 more source

Chinese Trade Competition and Rural Mexican Migration

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT China's accession to the World Trade Organization in 2001 reshaped global trade, reducing U.S. demand for Mexican manufactured goods and weakening Mexico's manufacturing employment. This study estimates how this trade‐induced decline affected migration and employment decisions among rural Mexicans.
Zachariah Rutledge, Joaquin Mayorga
wiley   +1 more source