Results 221 to 230 of about 159,662 (260)

Usability of Social Media for Promoting Higher Learning Institutions’ Activities in Tanzania: A Diffusion of Innovation Perspective

Journal of Nonprofit & Public Sector Marketing, 2022
This study investigates usability of social media in promotion activities among Higher Learning Institutions (HLIs) in Tanzania. Guided by Diffusion of Innovation Perspective, a multi-case study was conducted with four HLIs ranging from public to private
J. Masele, D. Rwehikiza
semanticscholar   +1 more source

Does eWOM influence entrepreneurial firms’ rate of diffusion of innovation?

Journal of Research in Marketing and Entrepreneurship, 2021
Purpose This research aims to investigate the influence of electronic word-of-mouth (eWOM) on the diffusion rate of innovation in the context of entrepreneurial firms in emerging markets.
Ala'eddin M. Ahmad, Manar Mousa AlMallah, Majd AbedRabbo   +2 more
semanticscholar   +1 more source

Integrating Information & Communication Technologies (ICT) into classroom instruction: teaching tips for hospitality educators from a diffusion of innovation approach

Journal of Teaching in Travel & Tourism, 2020
This paper aims to review factors preventing university academics from embracing new Information and Communication Technologies (ICT) into their instructional methods and to discuss ways on how to overcome these issues.
Edmund Goh, M. Sigala
semanticscholar   +1 more source

Diffusion of innovation in an Australian engineering school

Australasian Journal of Engineering Education, 2021
Innovation in higher education is challenging as staff are often overloaded and highly independent. The rollout of new initiatives in higher education is difficult. This paper explores a successful innovation in higher education: the rollout of new staff
G. Currie, A. Henderson, R. Hoult
semanticscholar   +1 more source

The diffusion of artificial intelligence innovation: perspectives of preservice teachers on the integration of ChatGPT in education

Journal of Education and Teaching
This preliminary quantitative research investigates preservice teachers’ (PSTs) perceptions of adopting ChatGPT, an artificial intelligence (AI) tool, focusing on the early stage of the diffusion of innovation (DOI) process.
Y. Nissim, Eitan Simon
semanticscholar   +1 more source

Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model

Future of Tourism Marketing, 2018
The sharing economy literature has largely concentrated on the examination of peer-to-peer accommodation platforms such as Airbnb, with little attention paid on other innovations in collaborative consumption.
Somang Min, Kevin Kam Fung So, Miyoung Jeong   +2 more
semanticscholar   +1 more source

Artificial Intelligence in Endourology: Maximizing the Promise Through Consideration of the Principles of Diffusion of Innovation Theory

Journal of endourology
Introduction: Diffusion of Innovation Theory explains how ideas or products gain momentum and diffuse (or spread) through specific populations or social systems over time.
Manoj Monga, Natalie C. Edwards, S. Rojanasarot, Mital Patel, Erin Turner, Jenifer White, Samir Bhattacharyya   +6 more
semanticscholar   +1 more source

Global Diffusion of Innovation during the Fourth Industrial Revolution: The Case of Additive Manufacturing or 3D Printing

International Journal of Innovation and Technology Management (IJITM), 2020
Additive manufacturing can be considered an innovative and high-technology and one of its characteristics is that it has limited dependency on the location.
H. Steenhuis, Xin Fang, Tolga Ulusemre
semanticscholar   +1 more source

Disruptive innovation from the perspective of innovation diffusion theory

Technology Analysis & Strategic Management, 2021
Since it was first proposed by Christensen, disruptive innovation theory has provoked considerable debate in academia and industry. Initially limited to low-end innovations, most of the controversy around the theory has focused on other types of ...
Jonathan C. Ho
semanticscholar   +1 more source

Mapping the technology diffusion of battery electric vehicle based on patent analysis: A perspective of global innovation systems

, 2021
Battery electric vehicles (BEVs) have been in the fourth wave of the low emission vehicle development since 2006. Moreover, the BEV technology diffusion is beyond national boundaries due to the changes in the innovation mode and product characteristics ...
Xiaodong Yuan, Xiaotao Li
semanticscholar   +1 more source