Results 231 to 240 of about 159,662 (260)
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Strategic marketing approaches for the diffusion of innovation in highly regulated industrial markets: the value of market access

The journal of business & industrial marketing, 2019
Purpose In industrial markets, different players concur to diffuse the new products and services. However, in high-regulated industries, firms might find substantial limitations to their usual strategies.
Francesco Schiavone, M. Simoni
semanticscholar   +1 more source

Diffusion of Innovation Theory

The SAGE Encyclopedia of Research Design, 2022
M. S. Hornor
semanticscholar   +1 more source

Seniors' usage of mobile social network sites: Applying theories of innovation diffusion and uses and gratifications

Computers in Human Behavior, 2019
Seniors are substantial users of mobile devices to communicate and participate in mobile social network sites (MSNS) to interact, but there has been little theoretically based understanding of what motivates seniors' use of MSNS for tourism.
M. Kim, Choong‐Ki Lee, N. Contractor
semanticscholar   +1 more source

DIFFUSION OF INNOVATION IN SUSTAINABLE BUILDING PRACTICES AND THE ROLE OF STAKEHOLDERS

Journal of Green Building, College Publishing, USA, 2018
The stakeholder network in a building project can influence the process of adopting sustainable building practice. Complexity of construction projects calls for integrated modes of collaboration, while the excess inertia among stakeholders resulted in ...
Eunhwa Yang, Y. Hua, Thomas Diciccio
semanticscholar   +1 more source

Predicting customers’ adoption towards family takaful scheme in Pakistan using diffusion theory of innovation

Journal of Islamic Marketing, 2019
Purpose This paper aims to examine the determinants that influence the customer’s adoption towards the use of family takaful scheme by extending diffusion theory of innovation (DOI) in the context of Pakistan. Design/methodology/approach The published
I. Shaikh   +4 more
semanticscholar   +1 more source

Generation and Diffusion of Innovation

Handbook of Regional Science, 2021
B. Johansson
semanticscholar   +1 more source

The power of innovation diffusion: How patent transfer affects urban innovation quality

Journal of business research, 2022
Peizhen Jin, S. Mangla, Malin Song
semanticscholar   +1 more source

Rethinking the process of diffusion in innovation: A service-ecosystems and institutional perspective

Journal of Business Research, 2020
Stephen Vargo   +2 more
exaly  

Disruptive innovation from the perspective of innovation diffusion theory

Technology Analysis and Strategic Management, 2022
Jonathan Ho
exaly  

Signed networks - The role of negative links for the diffusion of innovation

Technological Forecasting and Social Change, 2023
Matthias Mueller
exaly  

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