Results 11 to 20 of about 35,516,908 (298)
Semantically-Enabled Optimization of Digital Marketing Campaigns [PDF]
, 2019 Digital marketing is a domain where data analytics are a key factor to gaining competitive advantage and return of investment for companies running and monetizing digital marketing campaigns on, e.g., search engines and social media. In this paper, we propose an end-to-end approach to enrich marketing campaigns performance data with third-party event ...
Vincenzo Cutrona +6 more
openaire +5 more sources
Measuring impact of digital conservation campaigns using culturomics [PDF]
Conservation Science and PracticeConservation campaigns via digital media are becoming increasingly popular amongst conservationists. However, effectively measuring their impacts remains a challenge, and campaign effectiveness often goes unmeasured.
Gabriel Caetano +3 more
doaj +2 more sources
Five Most Influential Digital Campaigns
, 2014 This article lists the five most influential digital campaigns of the 2000s, finding that three approaches create the greatest success: creating your own digital challenges, incentivising following, and putting consumers first before adapting technology ...
Springer, Paul
core +4 more sources
Referendum Campaigns in the Digital Age: Towards (More) Comparative Analyses in Hybrid Media Systems
Media and Communication, 2023 Referendum campaigns, which happen in many countries on the national or sub-national level, are highly important and special periods of political communication. Unlike elections, however, referendum campaigns are understudied phenomena.
Linards Udris, Mark Eisenegger
doaj +1 more source
Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns
Journal of Medical Internet Research, 2020 BackgroundMass media campaigns for public health are increasingly using digital media platforms, such as web-based advertising and social media; however, there is a lack of evidence on how to best use these digital platforms for public health campaigns ...
Chan, Lilian +4 more
doaj +1 more source
حملات التسويق الرقمي للأجهزة الحکومية ودورها في دعم خطط التنمية المستدامة لدى الشباب السعودي [PDF]
المجلة العلمیة لبحوث العلاقات العامة والإعلان, 2020 سعت الدراسة إلى تحقيق هدف رئيس يتمثل في دور حملات التسويق الرقمي للأجهزة الحکومية في دعم خطط التنمية المستدامة لدى الشباب السعودى، والکشف عن مستوى واقعية تلک الحملات ودرجة الثقة بها، واستندت الدراسة في بناء متغيراتها وتفسير نتائجها على نظرية الاتصال ...
خلود عبد الله محمد ملياني
doaj +1 more source
Digital innovation in electoral campaigns: the case of microcredit in Podemos
, 2023 Crowdfunding and micro-donations for funding political campaigns have been extensively studied, especially in the US. However, digital participatory financing in Europe, with a different regulatory context and relevant public funding, has been ...
Jerez Novara, Ariel Ernesto +7 more
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Вестник университета, 2023 The article studies methods of advertising campaign budget allocation in digital space using advertising hypotheses. The author proposes a new approach based on the use of advertising hypotheses as an advertising medium. A form of media plan specifically
D. A. Khokhlov
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Digital campaigning in Karnataka
South Asian History and Culture, 2022 This is the final version. Available on open access from Routledge via the DOI in this record ; Digital campaigning has become an engineered process whereby political parties target electorates almost precisely. I explore the digital campaigning strategies of the three main political parties in Karnataka – the Bharatiya Janata Party (BJP), the Indian ...
openaire +2 more sources
Digital Promotion as a Catalyst for Sustainable Tourism: Examining Digital Awareness, Tourist Behaviour, and Eco-Destination Visibility in Ranipuram, Kasaragod, Kerala [PDF]
SHS Web of ConferencesSustainable tourism balances environmental protection and economic growth in ecologically sensitive areas. This paper analyses digital interventions to raise awareness of sustainable tourism in Ranipuram, a biodiverse hill tourism site in the Kasaragod ...
Samuel Sheeba +4 more
doaj +1 more source