Results 251 to 260 of about 35,516,908 (298)
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Dynamics of a Digital Advertising Campaign
SSRN Electronic Journal, 2019This paper discusses the process and challenges of developing and executing a digital advertising campaign. It delves upon the intricacies and relevance of email campaign, blogging, social media campaign, content marketing, search advertising, banner displays and search engine optimization (SEO) in the overall digital advertising campaign.
Girish Taneja, Sandeep Vij
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Campaigns, Digital Media, and Mobilization in India
The International Journal of Press/Politics, 2016Early research in western contexts finds evidence of online participation leading to political engagement. We test this hypothesis in a nonwestern campaign context. We discuss India’s complex “hybrid media system,” political parties, leaders, and issues in the 2014 national election that saw more use of digital information channels by all parties, and ...
Taberez Ahmed Neyazi +2 more
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The Digital Campaign: Are We There Yet?
Political Insight, 20152015 was heralded as the first ‘social media’ UK general election, but did Twitter, Facebook and other digital platforms really make a difference on polling day? Andy Williamson weighs up the evidence.
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Digital Fascism in Electoral Campaigns
Fascism has transformed from a 20th-century political model—characterized by hierarchical organization, a charismatic leader, and state-controlled repression—into a contemporary “digital fascism.” This new variant operates not through centralized party structures, but via decentralized, informal swarms on digital platforms.Rebeca Sanchez Figuera +1 more
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Regulating Digital Campaigning
Abstract Digital technology has transformed and disrupted the election process. The actors and ways in which content manipulation tactics such as disinformation, influencers, troll armies, bots, hacking and hijacking of social media accounts through computer malware, and the use of artificial intelligence to generate deepfakes are ...openaire +1 more source
Campaign communications: Laying the groundwork for a digital-first, phased campaign launch
Journal of Education Advancement & MarketingThis paper provides a detailed insight into the communications strategy for the rollout of Georgetown University’s US$3bn fundraising campaign, which involved a gradual, primarily digital launch. A systematic and transparent process enabled the advancement communications team to define its objectives and audiences, develop a strong campaign identity ...
Heidi Atlas +5 more
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Setting and Measuring Digital Campaign Goals
2014If you don’t know where you are going, any road will get you there , said Lewis Carroll. This goes for marketers too. There’s an old story about a guy who’s out walking his dog one night when he sees another man walking around in circles underneath the streetlight and looking down at the ground.
Kevin M. Ryan, Rob Spider Graham
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