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How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit [PDF]
JMIR Formative Research, 2022 BackgroundOne of the key features of digital marketing is customer centricity, which can be applied to the domain of health. This is expressed through the ability to target specific customer segments with relevant content using ...
Alex Fenton +3 more
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What is ethnographic about digital ethnography? A sociological perspective [PDF]
Frontiers in Sociology, 2023 When COVID-19 health guidelines vastly restricted or shut down in-person ethnographic research in 2020, many researchers pivoted to forms of online qualitative research using platforms such as WeChat, Twitter, and Discord.
Peter Forberg, Kristen Schilt
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Digital ethnography: ethics through the case of QAnon [PDF]
Frontiers in Sociology, 2023 IntroductionDigital ethnography is a relatively new practice with unclear standards and guidelines. As a result, the ethics of the practice remain unclear.
Michelle Cera
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The Location of Digital Ethnography [PDF]
Cosmopolitan Civil Societies: An Interdisciplinary Journal, 2010 Qualitative researchers interested in digitally-located social and cultural practices have struggled with ways in which to design studies that can account for the digital aspect of cultural practices while also taking into account that those digital ...
Dana M. Walker
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How do they eat: a digital diet ethnography of dietary behavior determinants among New Zealand and Chinese university students [PDF]
Frontiers in NutritionBackgroundNon-communicable diseases (NCDs) are a leading cause of global mortality and poor dietary habits are key contributors. University students are especially vulnerable to obesogenic food environments, yet cross-cultural qualitative evidence on how
Xingbo Li +8 more
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Sustainability: Science, Practice, & Policy, 2021 Academia, as many other sectors, has faced wide-ranging disruptions due to COVID-19, with teaching and research activity conducted entirely online in many countries.
Tullia Jack, Andrew Glover
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Clocks & Sleep, 2020 Sleep inertia is a measurable decline in cognition some people experience upon and following awakening. However, a systematic review of the current up to date evidence of audio as a countermeasure has yet to be reported.
Stuart J. McFarlane +3 more
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Tools of the game. Qualitative digital methodologies for the e-sports research
Przeglad Socjologii Jakosciowej, 2021 This article adopts methodology from digital qualitative studies in order to discuss issues specific to e-sport research in the sociology of sport. The applied concepts are built on a critical discussion of the existing theories and cases from the author’
Marcin Zaród
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Computational ethnography: A view from sociology
Big Data & Society, 2022 This commentary elaborates on the ideas and projects outlined in this special issue, from a specifically sociological perspective. Much recent work in sociology proposes ‘methods mashups’ of ethnography and digital data/computational tools in different ...
Phillip Brooker
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Digital Dance Ethnography [PDF]
Journal on Computing and Cultural Heritage, 2020 Folk dances often reflect the socio-cultural influences prevailing in different periods and nations; each dance produces a meaning, a story with the help of music, costumes and dance moves. However, dances have no borders; they have been transmitted from generation to generation, along different countries, mainly due to movements of people
Aristidou, Andreas +2 more
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