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How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit [PDF]
JMIR Formative Research, 2022 BackgroundOne of the key features of digital marketing is customer centricity, which can be applied to the domain of health. This is expressed through the ability to target specific customer segments with relevant content using ...
Alex Fenton +3 more
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What is ethnographic about digital ethnography? A sociological perspective [PDF]
Frontiers in Sociology, 2023 When COVID-19 health guidelines vastly restricted or shut down in-person ethnographic research in 2020, many researchers pivoted to forms of online qualitative research using platforms such as WeChat, Twitter, and Discord.
Peter Forberg, Kristen Schilt
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Digital-visual Stakeholder Ethnography [PDF]
Sociological Research Online, 2017 In this article, we discuss how new configurations of stakeholders are implicated and can be conceptualised in digital-visual applied and public ethnography. We set the discussion in the context of the increasing calls for researchers to have impact in the world and the ways that digital technologies are increasingly implicated in this. In doing so, we
Sarah Pink, Kerstin Leder Mackley
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Disruption in the space–time continuum: why digital ethnography matters [PDF]
Advances in Health Sciences Education, 2022 Anna MacLeod, Jennifer Cleland
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How do they eat: a digital diet ethnography of dietary behavior determinants among New Zealand and Chinese university students [PDF]
Frontiers in NutritionBackgroundNon-communicable diseases (NCDs) are a leading cause of global mortality and poor dietary habits are key contributors. University students are especially vulnerable to obesogenic food environments, yet cross-cultural qualitative evidence on how
Xingbo Li +8 more
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The Location of Digital Ethnography
Cosmopolitan Civil Societies: An Interdisciplinary Journal, 2010 Qualitative researchers interested in digitally-located social and cultural practices have struggled with ways in which to design studies that can account for the digital aspect of cultural practices while also taking into account that those digital ...
Dana M. Walker
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International Journal of Qualitative MethodsIn this article I examine the opportunities and challenges arising from an experimental digital ethnography I conducted as a digital content creator in response to social restrictions during COVID-19.
Yang Zhao
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Sustainability: Science, Practice, & Policy, 2021 Academia, as many other sectors, has faced wide-ranging disruptions due to COVID-19, with teaching and research activity conducted entirely online in many countries.
Tullia Jack, Andrew Glover
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Clocks & Sleep, 2020 Sleep inertia is a measurable decline in cognition some people experience upon and following awakening. However, a systematic review of the current up to date evidence of audio as a countermeasure has yet to be reported.
Stuart J. McFarlane +3 more
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Tools of the game. Qualitative digital methodologies for the e-sports research
Przeglad Socjologii Jakosciowej, 2021 This article adopts methodology from digital qualitative studies in order to discuss issues specific to e-sport research in the sociology of sport. The applied concepts are built on a critical discussion of the existing theories and cases from the author’
Marcin Zaród
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