Feminist Digital Activism in Building Social Awareness of Women Issue in Post Pandemic Era [PDF]
This study aims to analyze visual narrative content on Instagram as a form of feminist digital activism in a post-pandemic era. In addition, it will study further how the social cognitive learning process through the visual narrative has the potential to
Sylvina Vivien+2 more
doaj +1 more source
Digitalization in Marketing [PDF]
In this seminar I would like to show about the digitalization in marketing and its performing in our day to day life such as its needs, types and its advantages and also its disadvantages. Digitalization in marketing is playing a very important role in the economy.
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Educating Vegan Lifestyle on Social Media for Young Generation Healthy Life [PDF]
The purpose of this study is to describe the form of persuasive communication on Instagram content @Jakartaveganguide in educating vegan lifestyle for young generation healthy life. The research method used was qualitative approach with content analysis.
Evelina Lidya Wati+1 more
doaj +1 more source
Determinants of perceived e-learning usefulness in higher education: A case of Thailand [PDF]
Perceived e-learning usefulness as a marketing element has significantly affected student satisfaction, which results in a high propensity to continue using the current e-learning services with their universities.
Long Kim+4 more
doaj +1 more source
Communication Strategy Model Typical Endorser Central Government Bank on Instagram During Pandemic [PDF]
The purpose of this study was to determine the information dissemination strategy carried out by Central Government Bank by the role of Typical Person Endorser on Instagram. This study uses a descriptive qualitative approach.
Evelina Lidya Wati+1 more
doaj +1 more source
The Policy Direction, Practice Development and Research Focus of Digital Marketing Activities [PDF]
[Purpose/Significance] The development of the Internet and digital economy has brought new opportunities for the development of digital marketing. At the same time, digital marketing is the implementer and forerunner of digital economy. Digital marketing
ZHAO Youlin, PANG Hangyuan, LIN Yini, PAN Yigai
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Explorıng Customer Satısfactıon to Use Mobıle Bankıng: An Extensıon of UTAUT Framework
The highest population and percentage of internet users on the island of Java are found in the West Java Province. This phenomenon should be consistent with West Java Province's relatively high GRDP level, where the potential for banking is also quite ...
Astri Wulandari+2 more
doaj +1 more source
Integration Kano Model and E-Servqual to Evaluate Online Travel Agent Services in Bandung 2022
One of the integrated e-commerce models is online ticket selling. Many travel agents sell travel tickets for national or international destinations online through websites; one of them is Tiket.com, a popular travel agency in Indonesia.
Bethani Suryawardani+3 more
doaj +1 more source
Analysis of some indicators by means of fuzzy logic on the example of Azerbaijani energy enterprises [PDF]
One of the most promising areas of scientific research in the field of analysis, forecasting and modelling of economic phenomena and processes is fuzzy logic.
Rzayeva Ulviyya+2 more
doaj +1 more source
The digital revolution has shaken marketing to its core with consumers being offered greater price transparency and often even the chance to dictate the price. What does pricing mean in a world in which customers propose their own prices (as at priceline.com) or buyers and sellers haggle independently in auctions (as at e-Bay)?
Jerry Wind, Vijay Mahajan
openaire +3 more sources