Results 11 to 20 of about 4,201,933 (394)
DIGITAL MARKETING - MARKETING OPPORTUNITIES AND THE POWER OF DIGITAL CONSUMERS
The article contrasts digital and conventional marketing while also examining the fundamentals of the idea of digital marketing, as well as its structure and characteristics in contemporary corporate environments.
Dejan Dašić+3 more
doaj +2 more sources
Digitalization in Marketing [PDF]
In this seminar I would like to show about the digitalization in marketing and its performing in our day to day life such as its needs, types and its advantages and also its disadvantages. Digitalization in marketing is playing a very important role in the economy.
+9 more sources
Communication Strategy Model Typical Endorser Central Government Bank on Instagram During Pandemic [PDF]
The purpose of this study was to determine the information dissemination strategy carried out by Central Government Bank by the role of Typical Person Endorser on Instagram. This study uses a descriptive qualitative approach.
Evelina Lidya Wati+1 more
doaj +1 more source
The Policy Direction, Practice Development and Research Focus of Digital Marketing Activities [PDF]
[Purpose/Significance] The development of the Internet and digital economy has brought new opportunities for the development of digital marketing. At the same time, digital marketing is the implementer and forerunner of digital economy. Digital marketing
ZHAO Youlin, PANG Hangyuan, LIN Yini, PAN Yigai
doaj +1 more source
Explorıng Customer Satısfactıon to Use Mobıle Bankıng: An Extensıon of UTAUT Framework
The highest population and percentage of internet users on the island of Java are found in the West Java Province. This phenomenon should be consistent with West Java Province's relatively high GRDP level, where the potential for banking is also quite ...
Astri Wulandari+2 more
doaj +1 more source
Integration Kano Model and E-Servqual to Evaluate Online Travel Agent Services in Bandung 2022
One of the integrated e-commerce models is online ticket selling. Many travel agents sell travel tickets for national or international destinations online through websites; one of them is Tiket.com, a popular travel agency in Indonesia.
Bethani Suryawardani+3 more
doaj +1 more source
The digital revolution has shaken marketing to its core with consumers being offered greater price transparency and often even the chance to dictate the price. What does pricing mean in a world in which customers propose their own prices (as at priceline.com) or buyers and sellers haggle independently in auctions (as at e-Bay)?
Jerry Wind, Vijay Mahajan
openaire +3 more sources
Analysis of some indicators by means of fuzzy logic on the example of Azerbaijani energy enterprises [PDF]
One of the most promising areas of scientific research in the field of analysis, forecasting and modelling of economic phenomena and processes is fuzzy logic.
Rzayeva Ulviyya+2 more
doaj +1 more source
One foundational requirement of markets in antitrust cases is that they consist of products that are close substitutes for one another. Even though markets are nearly always porous, this principle is very robust in antitrust analysis and there are few deviations. The principle is also important for ensuring that changes in substantive antitrust law are
Herbert J. Hovenkamp+1 more
openaire +3 more sources