Results 31 to 40 of about 1,056,977 (288)

On the typical errors in implementing social media management strategies using artificial intelligence technologies

open access: yesУченые записки Российской академии предпринимательства
The article investigates contemporary challenges associated with leveraging artificial intelligence in business marketing. The primary goal is to analyze and consolidate common issues in applying artificial intelligence to marketing and to explore ...
E. V. Mishchenko, D. A. Shishlyannikova
doaj   +1 more source

Hubungan Antara Transisi Pemasaran dari Pemasaran Tradisional ke Pemasaran Digital dengan Volume Penjualan (Studi Pada Usaha Mikro Kecil dan Menengah di Kota Tangerang)

open access: yesJurnal Studi Manajemen Organisasi, 2022
This study is intended to describe the effect of digital marketing on the increase in sales volume of MSMEs. The problems in this study include how much increase in sales volume after implementing digital marketing and the reasons why business owners do ...
Aqshal Virgiananda Salendar   +1 more
doaj   +1 more source

Digital marketing actions that achieve a better attraction and loyalty of users: an analytical study [PDF]

open access: yes, 2019
Currently, the digital economy contributes decisively to an increase in competitiveness, especially as a digital transformation involves migrating to new technological models where digital marketing is a key part of growth and user loyalty strategies ...
Lizcano, David   +3 more
core   +1 more source

On the issues of business negotiation processes and prospects for overcoming them through large language models

open access: yesПутеводитель предпринимателя
This article investigates the potential of large language models in overcoming problems within the business negotiation process. Typical issues encountered in business negotiations at various communication stages, which highlight the necessity for ...
L. Yu. Gladilin   +3 more
doaj   +1 more source

DIGITAL MARKETING - MARKETING OPPORTUNITIES AND THE POWER OF DIGITAL CONSUMERS

open access: yesEkonomika Poljoprivrede (1979), 2023
The article contrasts digital and conventional marketing while also examining the fundamentals of the idea of digital marketing, as well as its structure and characteristics in contemporary corporate environments.
Dejan Dašić   +3 more
doaj   +1 more source

Digital twins to accelerate target identification and drug development for immune‐mediated disorders

open access: yesFEBS Open Bio, EarlyView.
Digital twins integrate patient‐derived molecular and clinical data into personalised computational models that simulate disease mechanisms. They enable rapid identification and validation of therapeutic targets, prediction of drug responses, and prioritisation of candidate interventions.
Anna Niarakis, Philippe Moingeon
wiley   +1 more source

THE EFFECT OF DIGITAL MARKETING MIX ON CONSUMERS PURCHASESINTENTION [PDF]

open access: yes, 2019
The Digital Marketing Mix is one of the elements used by marketers in marketing their products aimed at building consumers purchase intention. Digital marketing provides a framework for comparing existing services with competitors and can also be used as
Kadarisman, A. (Asep )   +1 more
core  

Harnessing Fungal Biowelding for Constructing Mycelium‐Engineered Materials

open access: yesAdvanced Engineering Materials, EarlyView.
Mycelium‐bound composites (MBCs) offer low‐carbon alternatives for construction, yet interfacial bonding remains a critical challenge. This review examines fungal biowelding as a biocompatible adhesive, elucidating mycelium‐mediated interfacial mechanisms and their role in material assembly. Strategies to optimize biowelding are discussed, highlighting
Xue Brenda Bai   +2 more
wiley   +1 more source

Utilitarian VS Hedonic Value: Which is More Influential for Indonesian Consumers in Increasing Purchase Intention in E-Commerce?

open access: yesJournal of Consumer Sciences
Background: Companies should leverage the rapid growth of online shopping in Indonesia to enhance customer experiences and boost sales. Live streaming plays a crucial role in influencing customer behavior, making it a valuable strategy for increasing ...
Nisrina Sherin Caesalpinia   +1 more
doaj   +1 more source

Parametric insurance applicability in Zimbabwe: a disaster risk management perspective from selected practicing companies [PDF]

open access: yesInsurance Markets and Companies, 2019
This study seeks to explore the possibility of adopting parametric insurance to manage disaster risk in Zimbabwe. The background of the research is caused by recurrent natural disasters and the failure of the government to offer disaster relief after ...
Brighton Nyagadza, Tatenda Nyauswa
doaj   +1 more source

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