Results 1 to 10 of about 74,471 (297)

Digital advertising in smart cities – methods for raising consumer engagement

Smart Cities and Regional Development Journal
The paper discusses the opportunities that lie before digital advertising in smart cities and how its effectiveness could be raised through engaging consumers.
Nikola VANGELOV
doaj   +1 more source

Comparison of the effectiveness of social responsibility campaigns in conventional and digital advertising

Clío
The purpose of this study was to identify the key factors that determine the effectiveness of socially responsible advertising, as well as to compare conventional and digital channels of its distribution to identify the most effective communication ...
Erisela Marko
doaj   +1 more source

SOCIAL MEDIA ADVERTISING AND BRAND LOYALTY IN SOUTH AFRICA’S RETAIL SECTOR: THE MODERATING ROLE OF CUSTOMER ENGAGEMENT

International Studies Journal
Research Problem: Brand loyalty in South Africa’s retail sector is increasingly threatened by the fragmented attention and fluid preferences of digital consumers.
ABDULRASAQ MUSTAPHA
doaj   +1 more source

Validating Self-Reported Ad Recall as a Measure of Exposure to Digital Advertising: An Exploratory Analysis Using Ad Tracking Methodology. [PDF]

Int J Environ Res Public Health, 2020
Romberg AR, Bennett M, Tulsiani S, Simard B, Kreslake JM, Favatas D, Vallone DM, Hair EC.   +7 more
europepmc   +1 more source

The impact of advertising on women’s self-perception: a systematic review

Frontiers in Psychology
This systematic review explores the multifaceted psychological impact of advertising on women’s self-perception, examining traditional advertising, femvertising, and the emerging effects of digital transformation.
Yao Dai, Zhixuan Zhu, Wu Yuan Guo
doaj   +1 more source

The role of interactive digital applications in the design of advertising display booth from an economic perspective

Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm
The massive digital development has led to the development of multiple applications aimed at engaging the recipient in unique experiences, the modern digital applications are applications based on virtual reality, hologram applications and interactive ...
Dr. Haidy Youssef Abou-Elgheit
doaj   +1 more source

The Influence of Social Media Utilization, Digital Campaigns, and Advertising Expenditures on Increasing Company Revenue

Indonesian Interdisciplinary Journal of Sharia Economics
Technology and social media development have enabled companies to promote products more effectively, enhance interactions with customers, and increase revenue.
Rinaldi Rinaldi, Raja Bayu Ikhsan Riansyah   +1 more
doaj  

Health Communication Campaign Performance During the HEALing Communities Study: Cross-Sectional Examination of Digital Advertising Methods. [PDF]

J Med Internet Res
Lewis N, Reynolds J, Krause D, Reeves PM, Luster J, Stein MD, Walsh SL, Farmer A, Lofwall MR, Roberts MF, Surratt HL, Crockett BN, Stephens K, Bursey K, Mattson K, Slater MD.   +15 more
europepmc   +1 more source

The cost of banning TikTok: Implications for the digital advertising market. [PDF]

Proc Natl Acad Sci U S A
Donati D, Fong H.
europepmc   +1 more source

Strategy for Hepatitis B and C Virus Testing Campaigns Through Web Services and Digital Advertising in Japan: Nationwide Cross-Sectional Study With Correspondence Analysis. [PDF]

J Med Internet Res
Sakai K, Nakazawa S, Furuya Y, Fukai K, Sano K, Korenaga M, Tatemichi M.   +6 more
europepmc   +1 more source