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Journalism and MediaThe aim of this paper is to shape the identity of digital video advertising in the new digital media landscape, focusing on whether and to what extent popular digital ads on social media are differentiated from traditional television ads in the context ...
Odysseas Garganas
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Developing client-centred marketing programmes in a fragile external environment [PDF]
E3S Web of Conferences, 2023 The background to this research was global economic instability, the impact of the pandemic and sanctions policies, which have had a negative impact on Russian trading companies. These facts make it necessary to reconsider strategic decisions with regard
Bondarenko Victoria A. +3 more
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The effect of the content of advertising in digital games on brand reminders [PDF]
مطالعات رسانههای نوین, 2022 Digital games are the latest media for advertising in cyberspace and among the fastest-growing digital media for advertising. In this research, we aimed to investigate the effect of advertising on digital advertising on reminder advertising, identified ...
MAHDI BASHIRPOUR +1 more
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Do North Korean Social Media Show Signs of Change?: An Examination of a YouTube Channel Using Qualitative Tagging and Social Network Analysis [PDF]
Journal of Contemporary Eastern Asia, 2020 This study examines the interplay between the reactions of YouTube users and North Korean propaganda. Interesting enough, the study has noticed changes in the strict media environment under young leader Kim.
Han Woo Park, Yon Soo Lim
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Digital Advertising to Children [PDF]
Pediatrics, 2020 Advertising to children and teenagers is a multibillion-dollar industry. This policy statement reviews the forms of advertising that children and teenagers encounter, including newer forms of digital marketing, such as sponsored content, influencers, data collection, persuasive design, and personalized behavioral marketing driven by machine learning ...
Jenny, Radesky +3 more
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REVOLUTIONIZING DIGITAL ADVERTISING EFFECTIVENESS USING A DEEP LEARNING APPROACH WITH DL-PLS-SEM FOR ENHANCED CONSUMER ENGAGEMENT AND REAL-TIME DECISION-MAKING [PDF]
ICTACT Journal on Management Studies, 2023 In response to the booming prevalence of mobile phone usage, marketers are increasingly turning to digital advertising as a targeted communication tool.
S. Nawin
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`You Will:' A Macroeconomic Analysis of Digital Advertising [PDF]
Review of Economic Studies, 2021 An information-based model is developed where traditional and digital advertising finance the provision of free media goods and affect price competition. The economy is not efficient. Media goods are under provided. Additionally, there is excessive advertising when ads cannot be perfectly directed toward potential buyers.
Jeremy Greenwood +2 more
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Cogent Business & Management, 2023 The COVID-19 pandemic is changing consumer behaviour, where consumers are shifting their activities toward digital activities. One of the popular advertising media among digital natives during the COVID-19 pandemic is digital influencers.
Ignatius Enda Panggati +3 more
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Heliyon, 2023 The goal of this study was to understand the effect of using an interactive drawing stylus incorporating tangible user interface concepts on color cognition, drawing behaviors, and drawing outcomes among students in the dawning realism stage.
Pei-Jung Cheng, I-Chen Lee
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Factors driving higher engagement rates of digital video advertising
Journal of Architecture, Art & Humanistic Science, 2021 Digital Video Advertising DVA is an advertisement for a product or service presented in a video format. In traditional advertising, one might associate it most closely to a message seen on television, but in today's mobile-centered and digital world, it ...
Dina Abboud
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