Results 11 to 20 of about 538,491 (285)
DIGITAL ADVERTISING PRACTICES: ADVERTISING AGENCY PERSPECTIVE
Pressacademia, 2022 Purpose- Nowadays, digitalism has changed consumers’ a lot consumption habits. Advertising has also evolved from conventional advertising to digital advertising depending on the developments. Consumers’ attitude and behavior are followed in digital area. Digital advertising agencies can use different channles when interpreting consumer behaviour.
Selahattin Semih Karakurum, Keti Ventura
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BMJ Open, 2021 Objectives To explore sociodemographic differences in exposure to advertising for foods and drinks high in fat, salt and sugar (HFSS) and whether exposure is associated with body mass index (BMI).Design Cross-sectional survey.Setting UK.Participants 1552
Jean Adams +14 more
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Вестник университета, 2023 The article studies methods of advertising campaign budget allocation in digital space using advertising hypotheses. The author proposes a new approach based on the use of advertising hypotheses as an advertising medium. A form of media plan specifically
D. A. Khokhlov
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Compulsive Buying and Beliefs about Digital Advertising
Proceedings, 2023 In view of concerns about consumers’ vulnerability to contemporary marketing tactics, this study aims to examine the extent to which compulsive buying affects beliefs about digital advertising.
Christos Livas +2 more
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Digital Marketing and Outdoor Advertising in Smart Cities
Smart Cities and Regional Development Journal, 2022 The paper focuses on analyzing the key aspects digital marketing, outdoor advertising and smart cities. It studies the foundations traditional marketing - the establishment of its theoretical framework and its development throughout the years.
Nikola VANGELOV
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Research of actual characteristics for describing of the target audience for digital marketing
Вестник университета, 2022 The article examines the current characteristics of the target audience in the digital marketing. The problem of the discrepancy between the classical ways of describing audiences and the advertising inventory of digital promotion channels has been ...
D. A. Khokhlov
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Specificity and current trends in the digital advertising development
Вестник университета, 2022 The digital advertising development features and prospects in the world and in the Russian Federation in particular have been considered. An approach to defining the advertising concept essence in the digital field has been presented.
A. V. Veretyokhin
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Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies [PDF]
, 2020 t: In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to ...
Palos Sánchez, Pedro Ramiro +2 more
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Digital advertising storytelling: consumer educommunication [PDF]
, 2018 This is a revision of the concept of digital storytelling to get a definition from a point of view of consumer educommunication. This is how new digital advertising storytelling can modify consumer roles and behaviors.
Elías Zambrano, Rodrigo
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Digital advertising as a tool to promote goods or services. Project implementation experience
E-Management, 2019 The article has been devoted to theoretical issues of the digital advertising sphere, its tasks and features. The online advertising market development level has been estimated, based on analytical data.
V. V. Godin, A. E. Terekhova
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