Results 11 to 20 of about 23,932 (249)
The concept of advertising media in the digital marketing
Вестник университета, 2022 The article examines the main factors affecting the effectiveness of promotion in the digital marketing. The problems of determining the advertising media and the distribution of the budget in the media plan for the digital environment are examined in ...
D. A. Khokhlov
doaj +1 more source
Agricultural Economics (AGRICECON), 2021 Can digital media advertising strategies benefit agribusiness farms? This study addresses this issue by investigating the extent to which digital and traditional media advertising strategies affect agribusiness performance and the underlying factors ...
Yessica C.Y. Chung +2 more
doaj +1 more source
BMJ Open, 2021 Objectives To explore sociodemographic differences in exposure to advertising for foods and drinks high in fat, salt and sugar (HFSS) and whether exposure is associated with body mass index (BMI).Design Cross-sectional survey.Setting UK.Participants 1552
Jean Adams +14 more
doaj +1 more source
Вестник университета, 2023 The article studies methods of advertising campaign budget allocation in digital space using advertising hypotheses. The author proposes a new approach based on the use of advertising hypotheses as an advertising medium. A form of media plan specifically
D. A. Khokhlov
doaj +1 more source
Compulsive Buying and Beliefs about Digital Advertising
Proceedings, 2023 In view of concerns about consumers’ vulnerability to contemporary marketing tactics, this study aims to examine the extent to which compulsive buying affects beliefs about digital advertising.
Christos Livas +2 more
doaj +1 more source
The Cost of Digital Advertisement
Proceedings of the 2018 World Wide Web Conference on World Wide Web - WWW '18, 2018 Digital advertisements are delivered in the form of static images, animations or videos, with the goal to promote a product, a service or an idea to desktop or mobile users. Thus, the advertiser pays a monetary cost to buy ad-space in a content provider»s medium (e.g., website) to place their advertisement in the consumer»s display. However, is it only
Panagiotis Papadopoulos +2 more
openaire +2 more sources
Research of actual characteristics for describing of the target audience for digital marketing
Вестник университета, 2022 The article examines the current characteristics of the target audience in the digital marketing. The problem of the discrepancy between the classical ways of describing audiences and the advertising inventory of digital promotion channels has been ...
D. A. Khokhlov
doaj +1 more source
Digital Marketing and Outdoor Advertising in Smart Cities
Smart Cities and Regional Development Journal, 2022 The paper focuses on analyzing the key aspects digital marketing, outdoor advertising and smart cities. It studies the foundations traditional marketing - the establishment of its theoretical framework and its development throughout the years.
Nikola VANGELOV
doaj +1 more source
Specificity and current trends in the digital advertising development
Вестник университета, 2022 The digital advertising development features and prospects in the world and in the Russian Federation in particular have been considered. An approach to defining the advertising concept essence in the digital field has been presented.
A. V. Veretyokhin
doaj +1 more source
Digital advertising as a tool to promote goods or services. Project implementation experience
E-Management, 2019 The article has been devoted to theoretical issues of the digital advertising sphere, its tasks and features. The online advertising market development level has been estimated, based on analytical data.
V. V. Godin, A. E. Terekhova
doaj +1 more source