Results 11 to 20 of about 74,471 (297)
Compulsive Buying and Beliefs about Digital Advertising
Proceedings, 2023 In view of concerns about consumers’ vulnerability to contemporary marketing tactics, this study aims to examine the extent to which compulsive buying affects beliefs about digital advertising.
Christos Livas +2 more
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Journalism and MediaThe aim of this paper is to shape the identity of digital video advertising in the new digital media landscape, focusing on whether and to what extent popular digital ads on social media are differentiated from traditional television ads in the context ...
Odysseas Garganas
doaj +3 more sources
Developing client-centred marketing programmes in a fragile external environment [PDF]
E3S Web of Conferences, 2023 The background to this research was global economic instability, the impact of the pandemic and sanctions policies, which have had a negative impact on Russian trading companies. These facts make it necessary to reconsider strategic decisions with regard
Bondarenko Victoria A. +3 more
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The effect of the content of advertising in digital games on brand reminders [PDF]
مطالعات رسانههای نوین, 2022 Digital games are the latest media for advertising in cyberspace and among the fastest-growing digital media for advertising. In this research, we aimed to investigate the effect of advertising on digital advertising on reminder advertising, identified ...
MAHDI BASHIRPOUR +1 more
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Do North Korean Social Media Show Signs of Change?: An Examination of a YouTube Channel Using Qualitative Tagging and Social Network Analysis [PDF]
Journal of Contemporary Eastern Asia, 2020 This study examines the interplay between the reactions of YouTube users and North Korean propaganda. Interesting enough, the study has noticed changes in the strict media environment under young leader Kim.
Han Woo Park, Yon Soo Lim
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Digital Advertising to Children [PDF]
Pediatrics, 2020 Advertising to children and teenagers is a multibillion-dollar industry. This policy statement reviews the forms of advertising that children and teenagers encounter, including newer forms of digital marketing, such as sponsored content, influencers, data collection, persuasive design, and personalized behavioral marketing driven by machine learning ...
Jenny, Radesky +3 more
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REVOLUTIONIZING DIGITAL ADVERTISING EFFECTIVENESS USING A DEEP LEARNING APPROACH WITH DL-PLS-SEM FOR ENHANCED CONSUMER ENGAGEMENT AND REAL-TIME DECISION-MAKING [PDF]
ICTACT Journal on Management Studies, 2023 In response to the booming prevalence of mobile phone usage, marketers are increasingly turning to digital advertising as a targeted communication tool.
S. Nawin
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Cogent Business & Management, 2023 The COVID-19 pandemic is changing consumer behaviour, where consumers are shifting their activities toward digital activities. One of the popular advertising media among digital natives during the COVID-19 pandemic is digital influencers.
Ignatius Enda Panggati +3 more
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Research on innovative design of digital communication of cosmetics advertising [PDF]
E3S Web of Conferences, 2021 The development of digital media has brought substantial changes to the cosmetics advertising communication. In this study, the environment and models of cosmetics advertising communication design in the era of digital media were firstly analyzed in ...
Lu Sun
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`You Will:' A Macroeconomic Analysis of Digital Advertising [PDF]
SSRN Electronic Journal, 2021 Abstract An information-based model is developed where traditional and digital advertising finance the provision of free media goods and affect price competition. Digital advertising is directed toward specific consumers while traditional advertising is undirected. The equilibrium is suboptimal.
Jeremy Greenwood +2 more
openaire +1 more source