Results 11 to 20 of about 38,160,009 (291)
Compulsive Buying and Beliefs about Digital Advertising
Proceedings, 2023 In view of concerns about consumers’ vulnerability to contemporary marketing tactics, this study aims to examine the extent to which compulsive buying affects beliefs about digital advertising.
Christos Livas +2 more
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Research on innovative design of digital communication of cosmetics advertising [PDF]
E3S Web of Conferences, 2021 The development of digital media has brought substantial changes to the cosmetics advertising communication. In this study, the environment and models of cosmetics advertising communication design in the era of digital media were firstly analyzed in ...
Lu Sun
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The concept of advertising media in the digital marketing
Вестник университета, 2022 The article examines the main factors affecting the effectiveness of promotion in the digital marketing. The problems of determining the advertising media and the distribution of the budget in the media plan for the digital environment are examined in ...
D. A. Khokhlov
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Agricultural Economics (AGRICECON), 2021 Can digital media advertising strategies benefit agribusiness farms? This study addresses this issue by investigating the extent to which digital and traditional media advertising strategies affect agribusiness performance and the underlying factors ...
Yessica C.Y. Chung +2 more
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BMJ Open, 2021 Objectives To explore sociodemographic differences in exposure to advertising for foods and drinks high in fat, salt and sugar (HFSS) and whether exposure is associated with body mass index (BMI).Design Cross-sectional survey.Setting UK.Participants 1552
Jean Adams +14 more
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Digital marketing: implementation of digital advertising preference to support brand awareness [PDF]
, 2021 Management information system is important to be part of company operation. Its implementation through digital marketing in marketing side. Based on digital marketing issue, so this study aims to examine the position of digital advertising preference as ...
Indriana +4 more
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Вестник университета, 2023 The article studies methods of advertising campaign budget allocation in digital space using advertising hypotheses. The author proposes a new approach based on the use of advertising hypotheses as an advertising medium. A form of media plan specifically
D. A. Khokhlov
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Research of actual characteristics for describing of the target audience for digital marketing
Вестник университета, 2022 The article examines the current characteristics of the target audience in the digital marketing. The problem of the discrepancy between the classical ways of describing audiences and the advertising inventory of digital promotion channels has been ...
D. A. Khokhlov
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Specificity and current trends in the digital advertising development
Вестник университета, 2022 The digital advertising development features and prospects in the world and in the Russian Federation in particular have been considered. An approach to defining the advertising concept essence in the digital field has been presented.
A. V. Veretyokhin
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Digital Marketing and Outdoor Advertising in Smart Cities
Smart Cities and Regional Development Journal, 2022 The paper focuses on analyzing the key aspects digital marketing, outdoor advertising and smart cities. It studies the foundations traditional marketing - the establishment of its theoretical framework and its development throughout the years.
Nikola VANGELOV
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