Results 21 to 30 of about 74,471 (297)
Heliyon, 2023 The goal of this study was to understand the effect of using an interactive drawing stylus incorporating tangible user interface concepts on color cognition, drawing behaviors, and drawing outcomes among students in the dawning realism stage.
Pei-Jung Cheng, I-Chen Lee
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Factors driving higher engagement rates of digital video advertising
Journal of Architecture, Art & Humanistic Science, 2021 Digital Video Advertising DVA is an advertisement for a product or service presented in a video format. In traditional advertising, one might associate it most closely to a message seen on television, but in today's mobile-centered and digital world, it ...
Dina Abboud
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The concept of advertising media in the digital marketing
Вестник университета, 2022 The article examines the main factors affecting the effectiveness of promotion in the digital marketing. The problems of determining the advertising media and the distribution of the budget in the media plan for the digital environment are examined in ...
D. A. Khokhlov
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Agricultural Economics (AGRICECON), 2021 Can digital media advertising strategies benefit agribusiness farms? This study addresses this issue by investigating the extent to which digital and traditional media advertising strategies affect agribusiness performance and the underlying factors ...
Yessica C.Y. Chung +2 more
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BMJ Open, 2021 Objectives To explore sociodemographic differences in exposure to advertising for foods and drinks high in fat, salt and sugar (HFSS) and whether exposure is associated with body mass index (BMI).Design Cross-sectional survey.Setting UK.Participants 1552
Jean Adams +14 more
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Вестник университета, 2023 The article studies methods of advertising campaign budget allocation in digital space using advertising hypotheses. The author proposes a new approach based on the use of advertising hypotheses as an advertising medium. A form of media plan specifically
D. A. Khokhlov
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Research of actual characteristics for describing of the target audience for digital marketing
Вестник университета, 2022 The article examines the current characteristics of the target audience in the digital marketing. The problem of the discrepancy between the classical ways of describing audiences and the advertising inventory of digital promotion channels has been ...
D. A. Khokhlov
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Digital Marketing and Outdoor Advertising in Smart Cities
Smart Cities and Regional Development Journal, 2022 The paper focuses on analyzing the key aspects digital marketing, outdoor advertising and smart cities. It studies the foundations traditional marketing - the establishment of its theoretical framework and its development throughout the years.
Nikola VANGELOV
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Specificity and current trends in the digital advertising development
Вестник университета, 2022 The digital advertising development features and prospects in the world and in the Russian Federation in particular have been considered. An approach to defining the advertising concept essence in the digital field has been presented.
A. V. Veretyokhin
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Digital advertising as a tool to promote goods or services. Project implementation experience
E-Management, 2019 The article has been devoted to theoretical issues of the digital advertising sphere, its tasks and features. The online advertising market development level has been estimated, based on analytical data.
V. V. Godin, A. E. Terekhova
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