Results 21 to 30 of about 538,491 (285)
Digital Platforms and Computer Utilization for Advertising
International Journal of Research and Applied Technology, 2021 The purpose of this research is to look at the business development strategies in the digital era through digital advertising promotion media. To support this research, we used descriptive method by analyzing digital advertising in social media to find a
R Zulfikar, D R Ramadhan
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The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising [PDF]
, 2018 Via three studies, this article aims to develop and test an advertising disclosure which is understandable for children (ages six to 12 years old) and which can alert them to different types of advertising in multiple media formats.
Cauberghe, Veroline +5 more
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Digitalisation in marketing: analysis of challenges and opportunities
Innovation and Sustainability, 2023 The study found that digital marketing is actively developing and gaining wide popularity in Ukraine and the world. Digital marketing (or digital marketing) is a marketing strategy that uses Internet technologies and digital communication channels to ...
D. Petrenko
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Digital Advertising in U.S. Federal Elections, 2004-2020
Journal of Quantitative Description: Digital Media, 2022 Digital advertising is now a commonplace feature of political communication in the United States. Previous research has documented the key innovations associated with digital political advertising and its consequences for campaigns and elections ...
Adam Sheingate +2 more
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Inefficiencies in Digital Advertising Markets [PDF]
, 2020 Digital advertising markets are growing and attracting increased scrutiny. This article explores four market inefficiencies that remain poorly understood: ad effect measurement, frictions between and within advertising channel members, ad blocking, and ...
Gordon, Brett R +5 more
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The Ergonomics of Designing Interactive Games User Interface as an Advertising Medium [PDF]
Journal of Architecture, Art & Humanistic Science, 2023 In a world where attracting consumer’s attention is becoming more and more difficult, and with advertisers increasingly becoming dissatisfied with the value provided by traditional media, marketers, and advertisers are forced to seek for, search and ...
Esraa Kasem +2 more
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Native advertising : attitudes, value and purchase intention [PDF]
, 2015 textNative-form advertising in the digital space can most easily be defined as promotional content constructed to mimic the form and structure of the website that it is embedded on. With the rise of user generated content and social media, digital native
Mansfield, Thomas William Jack
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Jurnal Ranah Komunikasi, 2018 Advertising is one of mark eting communication tool that many company used. Advertising is a tool for a company to provide information, to persuade and remind consumers to product which company’s owned.
Alisa Maqdissa +1 more
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The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers [PDF]
, 2017 This experiment with a representative sample of US adults (N=800) examines the effects of disclosure design characteristics in sponsored news on readers’ ability to recognize such content as paid advertising, and examines whether such recognition ...
Amazeen, Michelle A. +1 more
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Paid content strategies for news websites: An empirical study of British newspapers' online business models [PDF]
, 2007 This study uses qualitative research interviews and a survey to quantify and analyse business models at online newspapers in the UK. Senior editors and executives reported that news websites rely on advertising income to a greater extent than their print
Chyi Hsiang Iris +8 more
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