Results 21 to 30 of about 38,160,009 (291)
Digital advertising as a tool to promote goods or services. Project implementation experience
E-Management, 2019 The article has been devoted to theoretical issues of the digital advertising sphere, its tasks and features. The online advertising market development level has been estimated, based on analytical data.
V. V. Godin, A. E. Terekhova
doaj +1 more source
The Cost of Digital Advertisement
Proceedings of the 2018 World Wide Web Conference on World Wide Web - WWW '18, 2018 Digital advertisements are delivered in the form of static images, animations or videos, with the goal to promote a product, a service or an idea to desktop or mobile users. Thus, the advertiser pays a monetary cost to buy ad-space in a content provider»s medium (e.g., website) to place their advertisement in the consumer»s display. However, is it only
Panagiotis Papadopoulos +2 more
openaire +1 more source
What is creative to whom and why? Perceptions in advertising agencies [PDF]
, 2003 The authors apply recent advances in creativity theory to discover perceptual differences in the factors of strategy, originality, and artistry among creatives and noncreatives.
Koslow, Scott +2 more
core +1 more source
The development concept of digital advertising preference
, 2023 Technology continues to be improved and developed to support organizational performance. In consumer behavior and advertising science, technology is used to support education in advertising.
Aryanto, Rudy +6 more
core +1 more source
Book Review: Andrew McStay, Digital Advertising [PDF]
, 2012 First paragraph: This is a book in a hurry; perhaps necessarily so. The range of activity the author is seeking to make sense of is developing apace. Exotic to some readers (Second Life for instance) the titular Digital Advertising refers to burgeoning ...
MacRury, Iain
core +1 more source
Digitalisation in marketing: analysis of challenges and opportunities
Innovation and Sustainability, 2023 The study found that digital marketing is actively developing and gaining wide popularity in Ukraine and the world. Digital marketing (or digital marketing) is a marketing strategy that uses Internet technologies and digital communication channels to ...
D. Petrenko
doaj +1 more source
Digital Platforms and Computer Utilization for Advertising
International Journal of Research and Applied Technology, 2021 The purpose of this research is to look at the business development strategies in the digital era through digital advertising promotion media. To support this research, we used descriptive method by analyzing digital advertising in social media to find a
R Zulfikar, D R Ramadhan
doaj +1 more source
Digital Advertising in U.S. Federal Elections, 2004-2020
Journal of Quantitative Description: Digital Media, 2022 Digital advertising is now a commonplace feature of political communication in the United States. Previous research has documented the key innovations associated with digital political advertising and its consequences for campaigns and elections ...
Adam Sheingate +2 more
doaj +1 more source
Consumer attitudes and interactive digital advertising
, 2009 This research examines consumer attitudes towards four SUb-types of interactive digital advertising: internet-based e-and email advertising, and mobile-phone-based SMS- and MMS-type advertising.
Cheng, Julian Ming-sung; Blankson, Charles; Wang, Edward Shih-Tse; Chen, Lily Shui-Lien +9 more
core +1 more source
Advertising in Digital Television: The Spanish Case [PDF]
Javnost - The Public, 2002 AbstractOver the last decade, the Spanish television market has radically changed, but television has never ceased being a favourite medium for advertisers, not only because of its potential to communicate emotions with a unique touch but above all because it reaches 98 per cent of Spanish households.
openaire +3 more sources