Results 1 to 10 of about 248,143 (259)
The role of media brands in media planning [PDF]
Journal of Media Business Studies, 2015 Brand management is well established in the media industry. However, little research exists on the role of a media company’s brand in the media planning process. Exploring the brand’s relevance from a theoretical perspective, we argue that it is linked to other qualitative criteria.
Christoph Sommer
exaly +2 more sources
Chinese Journal of Population, Resources and EnvironmentIn community planning, due to the lack of evidence regarding the selection of media tools, this study examines how a common but differentiated ideal speech situation can be created as well as how more appropriate media tools can be defined and selected ...
Xiaotong Zhang, Linjun Yu, Yang Li
doaj +3 more sources
Identify the components of media policy impact from cyberspace paradigm data [PDF]
مطالعات رسانههای نوین, 2023 Due to the dysfunction of mainstream media in Iran after the advent of cyberspace, this article raises the question of whether a new paradigm has emerged in the field of media that has changed the requirements of media policy and planning? The premise of
Ebrahim Ahrari +2 more
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Developing an advertising strategy of new product [PDF]
Економіка та управління АПК, 2020 Modern advertisingof consumer goods is developing at a rapid pace, providing ample opportunity to support for launching thousands of new items into the market.
Rozumei S., Nikolaienko I., Doliuk A.
doaj +1 more source
Вестник университета, 2023 The article studies methods of advertising campaign budget allocation in digital space using advertising hypotheses. The author proposes a new approach based on the use of advertising hypotheses as an advertising medium. A form of media plan specifically
D. A. Khokhlov
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Multi-product dynamic advertisement planning in a segmented market [PDF]
Yugoslav Journal of Operations Research, 2017 In this paper, a dynamic multi-objective linear integer programming model is proposed to optimally distribute a firm’s advertising budget among multiple products and media in a segmented market.
Aggarwal Sugandha +4 more
doaj +1 more source
A community-based approach to mainstream human-nature interactions into coastal risk governance: A case of Katrenikona, India [PDF]
Geographica Pannonica, 2022 Coastal rural communities, being intricately associated with their ecological settings, are often highly vulnerable to climate change. Amongst the many approaches of reducing the coastal vulnerabilities and achieving climate change adaptation, a ...
Dakey Shruthi +3 more
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Research of actual characteristics for describing of the target audience for digital marketing
Вестник университета, 2022 The article examines the current characteristics of the target audience in the digital marketing. The problem of the discrepancy between the classical ways of describing audiences and the advertising inventory of digital promotion channels has been ...
D. A. Khokhlov
doaj +1 more source
The concept of advertising media in the digital marketing
Вестник университета, 2022 The article examines the main factors affecting the effectiveness of promotion in the digital marketing. The problems of determining the advertising media and the distribution of the budget in the media plan for the digital environment are examined in ...
D. A. Khokhlov
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Body, Scale, and Space: Study on the Spatial Construction of Mogao Cave 254
Religions, 2023 This article focuses on the relationship between body, scale, and space, as revealed in Mogao Cave 254 in Gansu Province. Three topics, namely, body scale, pilgrim behavior, and time–space perception, are discussed.
Weiqiao Wang, Aibin Yan
doaj +1 more source