Results 11 to 20 of about 20,876,979 (252)
Digital Media Planning Technologies Based on Economic and Mathematical Modeling
AlterEconomics, 2022 The article focuses on the theoretical and practical aspects of media planning software development. Media planning helps increase the effectiveness of problem-solving in a modern digital society; it is necessary both for private businesses and ...
Georgiy A. SHMATOV
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Exploring and consolidating the brand personality elements of the political leader [PDF]
Spanish Journal of Marketing-ESIC, 2018 Purpose - This study aims to examine brand personality and its application to political branding. This study focuses on the brand personality of a political leader from the BJP Party brand (Bharatiya Janta Party).
Varsha Jain +3 more
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EMOTIONAL CONTEXT AND EFFECTIVENESS OF TV ADVERTISING
Primenjena Psihologija, 2018 This study examined the impact of emotional context on effectiveness of TV commercials (TVCs). In two experiments, participants were exposed to either emotionally positive or emotionally negative stimuli before watching a TVC.
Slavko Alčaković +2 more
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Humanities & Social Sciences Communications, 2023 The colour of a building facade is an important attribute that significantly influences consumers’ purchasing intentions towards commodity buildings.
Kaida Chen +3 more
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THE IMPACT OF ACTOR-RELATIONAL DYNAMICS ON INTEGRATED PLANNING PRACTICE [PDF]
, 2021 Integrated planning processes involve an increasing number of actors and aim to create synergy between multiple knowledges in communicative settings. Planning research has acknowledged that the actor-relational aspects of planning processes are not yet ...
Mladenović, Miloš N. +4 more
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, 2021 Several of the preceding chapters have discussed the various aspects of managing integrated marketing communications, while the chapters in Part 3 consider the media channels and integrated marketing communications (IMC) elements utilised in integrated ...
Sassenberg, Anne-Marie
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Progress in Disaster Science, 2023 Academic interest in comprehending flood resilience concepts and their evaluation is growing with the increasing frequency and severity of disasters due to climate change (CC). This paper conducts a comprehensive and systematic literature review on urban
Naveen Prashar +3 more
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The Influence of New Media on Political Power Transition and Democracy Expansion [PDF]
مطالعات رسانههای نوین, 2023 Introduction According to recent studies, "new media" removes climatic and geographical boundaries from the realm of governmental power. It empowers individuals by fostering a sense of personal security and freedom, which in turn facilitates the shaping
Mohammad Borjalizadeh, ali jafari
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Фінансово-кредитна діяльність: проблеми теорії та практикиThe main purpose, presented in this article is to investigate and identify the problematic aspects, key features and factors of effective media planning, a conceptual scheme for creating a digital media plan as an important component of digital ...
Oksana Zghurska +5 more
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Exploring Point Cloud Interaction and AI Features for Sewer System 3D-Scans [PDF]
ISPRS Annals of the Photogrammetry, Remote Sensing and Spatial Information SciencesVisual analysis of point clouds from Laser Scanning of complex structures, especially those scanned from the interior, can be a complex, multi-step process due to intricate geometries, overlapping surfaces, and the relatively small size of internal ...
M. B. Nielsen +3 more
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