Results 11 to 20 of about 249,490 (259)

Rhythm of the streets: a street classification framework based on street activity patterns

EPJ Data Science, 2022
As the living tissue connecting urban places, streets play significant roles in driving city development, providing essential access, and promoting human interactions. Understanding street activities and how these activities vary across different streets
Tianyu Su, Maoran Sun, Zhuangyuan Fan, Ariel Noyman, Alex Pentland, Esteban Moro   +5 more
doaj   +1 more source

More than surface temperature: mitigating thermal exposure in hyper-local land system

Journal of Land Use Science, 2022
Regional land surface temperature (LST) maps derived from remote sensing data are most available to cities to assess and respond to heat. Yet, LST only captures one dimension of urban climate.
V. Kelly Turner, Morgan L. Rogers, Yujia Zhang, Ariane Middel, Florian A. Schneider, Jonathan P. Ocón, Megs Seeley, John Dialesandro   +7 more
doaj   +1 more source

Exploring and consolidating the brand personality elements of the political leader [PDF]

Spanish Journal of Marketing-ESIC, 2018
Purpose - This study aims to examine brand personality and its application to political branding. This study focuses on the brand personality of a political leader from the BJP Party brand (Bharatiya Janta Party).
Varsha Jain, Meetu Chawla, B.E. Ganesh, Christopher Pich   +3 more
doaj   +1 more source

Digital Media Planning Technologies Based on Economic and Mathematical Modeling

AlterEconomics, 2022
The article focuses on the theoretical and practical aspects of media planning software development. Media planning helps increase the effectiveness of problem-solving in a modern digital society; it is necessary both for private businesses and ...
Georgiy A. SHMATOV
doaj   +1 more source

What are the differences in urban citizens’ preferences for the colour of condominium building facades?

Humanities & Social Sciences Communications, 2023
The colour of a building facade is an important attribute that significantly influences consumers’ purchasing intentions towards commodity buildings.
Kaida Chen, Hanliang Lin, Oliver F. Shyr, Shuying You   +3 more
doaj   +1 more source

EMOTIONAL CONTEXT AND EFFECTIVENESS OF TV ADVERTISING

Primenjena Psihologija, 2018
This study examined the impact of emotional context on effectiveness of TV commercials (TVCs). In two experiments, participants were exposed to either emotionally positive or emotionally negative stimuli before watching a TVC.
Slavko Alčaković, Ana Orlić, Veljko Đurić   +2 more
doaj   +1 more source

The Influence of New Media on Political Power Transition and Democracy Expansion [PDF]

مطالعات رسانه‌های نوین, 2023
Introduction According to recent studies, "new media" removes climatic and geographical boundaries from the realm of governmental power. It empowers individuals by fostering a sense of personal security and freedom, which in turn facilitates the shaping
Mohammad Borjalizadeh, ali jafari
doaj   +1 more source

Urban Flood Resilience: A comprehensive review of assessment methods, tools, and techniques to manage disaster

Progress in Disaster Science, 2023
Academic interest in comprehending flood resilience concepts and their evaluation is growing with the increasing frequency and severity of disasters due to climate change (CC). This paper conducts a comprehensive and systematic literature review on urban
Naveen Prashar, Harshit Sosan Lakra, Rajib Shaw, Harsimran Kaur   +3 more
doaj   +1 more source

MEDIA PLANNING AS A NECESSARY CONDITION FOR INCREASING THE EFFICIENCY OF BUSINESS STRUCTURES’ DIGITAL MARKETING ACTIVITIES

Фінансово-кредитна діяльність: проблеми теорії та практики
The main purpose, presented in this article is to investigate and identify the problematic aspects, key features and factors of effective media planning, a conceptual scheme for creating a digital media plan as an important component of digital ...
Oksana Zghurska, Olena Vynogradova, Oleksandr Yerankin, Olena Korchynska, Nataliia Ovsiienko, Assan Aisulu   +5 more
doaj   +1 more source

Combining social network analysis and geographic information system for communication research: an application to immigrant communities

Cogent Social Sciences, 2022
Social Network Analysis and Geographic Information Systems can be combined and applied to communication research to better understand how communication networks are associated with spatial or city characteristics.
C. Aujean Lee, Sun Kyong Lee
doaj   +1 more source