Results 21 to 30 of about 322,726 (301)

MEDIA PLANNING AS A NECESSARY CONDITION FOR INCREASING THE EFFICIENCY OF BUSINESS STRUCTURES’ DIGITAL MARKETING ACTIVITIES

open access: yesФінансово-кредитна діяльність: проблеми теорії та практики
The main purpose, presented in this article is to investigate and identify the problematic aspects, key features and factors of effective media planning, a conceptual scheme for creating a digital media plan as an important component of digital ...
Oksana Zghurska   +5 more
doaj   +1 more source

Combining social network analysis and geographic information system for communication research: an application to immigrant communities

open access: yesCogent Social Sciences, 2022
Social Network Analysis and Geographic Information Systems can be combined and applied to communication research to better understand how communication networks are associated with spatial or city characteristics.
C. Aujean Lee, Sun Kyong Lee
doaj   +1 more source

Media planning and analysis

open access: yes, 2021
Several of the preceding chapters have discussed the various aspects of managing integrated marketing communications, while the chapters in Part 3 consider the media channels and integrated marketing communications (IMC) elements utilised in integrated ...
Sassenberg, Anne-Marie
core  

The Effects of Orientation and Width of Space Between Buildings on Ventilation of High-Rise Areas

open access: yesJournal of Daylighting, 2023
Excessive heat in the high-rise urban fabric has contributed to pedestrian and occupants' discomfort. Establishing wind circulation in space with an environmentally compatible and optimal configuration is necessary to improve comfort in this region.
Seyedeh Azadeh Aghajanzadeh   +3 more
doaj   +1 more source

Social media data analysis in urban e-planning

open access: yes, 2017
Computational social media data analysis (SMDA) is opening up new possibilities for participatory urban planning. The aim of this study is to analyse what kind of computational methods can be used to analyse social media data to inform urban planning.
Pilvi Nummi, Nummi, Pilvi
core   +1 more source

Water-Sensitive Urban Plan for Lima Metropolitan Area (Peru) Based on Changes in the Urban Landscape from 1990 to 2021

open access: yesLand, 2022
Lima is the second-largest capital of the world located in a desert and already faces water scarcity. Here, more than 30% of the population is supplied by only 2.2% of the national water resources.
Andrea Cristina Ramirez Herrera   +2 more
doaj   +1 more source

Mushroom picking heuristics framework for knapsack-like problems of resource allocation

open access: yesZeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej
Resource allocation is a complex challenge that extends across diverse disciplines, each presenting its distinct considerations and demands. This intricate task involves the distribution of resources in a manner that meets the needs and objectives of ...
Kateryna Czerniachowska
doaj   +1 more source

The External Characteristics and Mechanism of Urban Road Corridors to Agglomeration: Case Study for Guangzhou, China

open access: yesLand, 2022
Existing research on the agglomeration effect of urban roads mainly focuses on land use but ignores the differences between various locations, types, and directions of roads.
Luhui Qi   +4 more
doaj   +1 more source

Forecasting the Dialysis Burden in Japan: Validation‐Based Projections of Prevalence and Incidence Through 2050

open access: yesTherapeutic Apheresis and Dialysis, EarlyView.
ABSTRACT Background Japan has one of the highest dialysis prevalence rates worldwide and a shrinking, aging population. Whether dialysis burden has entered a sustained post‐peak phase or whether recent declines partly reflect pandemic‐related disruptions remains uncertain.
Hatice Şahin   +2 more
wiley   +1 more source

Organoids in pediatric cancer research

open access: yesFEBS Letters, EarlyView.
Organoid technology has revolutionized cancer research, yet its application in pediatric oncology remains limited. Recent advances have enabled the development of pediatric tumor organoids, offering new insights into disease biology, treatment response, and interactions with the tumor microenvironment.
Carla Ríos Arceo, Jarno Drost
wiley   +1 more source

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