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Journalism and MediaThe aim of this paper is to shape the identity of digital video advertising in the new digital media landscape, focusing on whether and to what extent popular digital ads on social media are differentiated from traditional television ads in the context ...
Odysseas Garganas
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Programmatic Advertising and Online Publishers: The Case of Libertatea.Ro
Studies in Business and Economics, 2023 Programmatic advertising rose in the early 2000s, aiming at streamlining the online media buying process. It offered marketers the means to buy millions of advertising impressions instantly and helped publishers increase their revenues. The deployment of
Ungureanu Andrei +3 more
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Branding and the risk management imperative [PDF]
, 2018 In an increasingly risky socioeconomic environment, management needs to proactively consider brand-related risks. To understand brands as tools for risk management, they need to understand four types of brand risk: brand reputation risk, brand dilution ...
Fournier, Susan, Srinivasan, Shuba
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Access to Finance and Innovation in the Canadian Food Processing
Agribusiness, EarlyView.ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley +1 more source
Physics Research Guide poster [PDF]
, 2017 Poster and digital materials advertising the Physics Research Guide in the library ...
Fasolyak, Anna
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Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Digital Advertising System in Urban Transport System of Žilina Town
Transport and Telecommunication, 2014 The Internet and information and communication technologies (ICT) have changed everything: news, commerce, advertising, relating to others, getting information and transport too.
Madleňák Radovan, Madleňáková Lucia
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Characterizing videos, audience and advertising in Youtube channels for kids
, 2017 Online video services, messaging systems, games and social media services are tremendously popular among young people and children in many countries. Most of the digital services offered on the internet are advertising funded, which makes advertising ...
Almeida, Virgilio +5 more
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News in an era of content confusion: effects of news use motivations and context on native advertising and digital news perceptions [PDF]
, 2019 This study examined the effects of differing native advertising framing contexts (hard versus soft news) and individuals’ news use motivations on ability to perceive commercialized content, evaluations of native advertising, and ensuing digital news ...
Amazeen, M. A.
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American Journal of Community Psychology, EarlyView.Abstract Community action focused on sociocultural and environmental influences to prevent alcohol and other drug (AOD) use and related harms is a global priority. Despite this recognition, understanding of effective community‐level approaches is limited.
Peter Gates, Andrea Zocco, Sara Farnbach
wiley +1 more source