Results 41 to 50 of about 74,471 (297)
Advertising in Digital Television: The Spanish Case [PDF]
Javnost - The Public, 2002 AbstractOver the last decade, the Spanish television market has radically changed, but television has never ceased being a favourite medium for advertisers, not only because of its potential to communicate emotions with a unique touch but above all because it reaches 98 per cent of Spanish households.
openaire +3 more sources
Investigating the digital advertising effectiveness on purchase intention and attitude
, 2023 reservedThis paper investigates the impact of digital advertising on consumer behaviour, focusing on purchase intention and attitude. In the digital age, advertising has evolved significantly, with digital platforms becoming central to engagement.
NARDULLI, NICCOLÒ
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What is creative to whom and why? Perceptions in advertising agencies
, 2003 The authors apply recent advances in creativity theory to discover perceptual differences in the factors of strategy, originality, and artistry among creatives and noncreatives.
Koslow, Scott +2 more
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Masking as a Persuasive Strategy in Advertising for Young [PDF]
, 2013 Young people today live in a media culture where the content they access and circulate through by means of different audiovisual technological devices is part of their informal education.
Bermejo Barros, Jesús +3 more
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Postmodern discourse in digital advertising: A study on "Deneysel Bankacilik" advertising series
, 2020 In the postmodern world, ads try to establish an emotional bond between the consumer and the storytelling instead of a classic "Buy it!" expression. One of the most used methods of storytelling in terms of advertising in social media is viral advertising.
Yakin, Mehmet
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n‐Type Polymer Radio Frequency Rectifiers Operating at 18.5 GHz
Advanced Materials, EarlyView.Combining an n‐doped polymer semiconductor with wafer‐scale asymmetric planar electrodes featuring work function‐engineered contacts yields radio‐frequency diodes and rectifying circuits operating at up to 18.5 GHz. The devices combine scalable manufacturing with an operating frequency previously unattainable by large‐area organic electronics ...
Lazaros Panagiotidis +19 more
wiley +1 more source
The Importance of Metal‐Organic Framework Linker Atoms for CO2 Reduction: A DFT Study
Advanced Science, EarlyView.Using DFT, we examine the role of linker atoms in CO2 reduction on copper‐based metal organic frameworks (Cu MOFs). Our calculations reveal that linker atoms may serve as both CO2 and H‐shuttling sites and suggest linker electrostatics as a descriptor for linker activity. ABSTRACT Although the metal within the secondary building unit of a metal‐organic
Ugochukwu Nwosu, Samira Siahrostami
wiley +1 more source
Advanced Science, EarlyView.Facet‐engineered PVP‐capped CuFeSe2 nanocrystals exhibit potent, selective antifungal activity by strongly binding cell‐wall mannan, enabling vacuolar entry and organelle disruption. High‐index facets show superior mannan affinity, validated by theoretical calculations and experiments. CFS‐P induces vacuolar cavitation, mitochondrial abnormalities, and
Zhaohui Wang +10 more
wiley +1 more source
How Video‐Based Information Affects Farmers' Willingness to Pay for Drone Services
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Professional service for digital technology like agricultural drones lowers transaction costs and scope thresholds for smallholders. Meanwhile, perceptual adoption barriers remain underexplored. We conduct a two‐stage choice experiment with a randomized video‐based information treatment among 384 Chinese crop farmers to measure its effect on ...
Hua Zhang +4 more
wiley +1 more source
The development concept of digital advertising preference
, 2023 Technology continues to be improved and developed to support organizational performance. In consumer behavior and advertising science, technology is used to support education in advertising.
Aryanto, Rudy +6 more
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