Results 61 to 70 of about 38,160,009 (291)

Digital Transformation Strategy in Advertising: A Study Bibliometric Analysis

Komunikator
This study analyzes digital transformation in advertising strategies. A search using the keywords “Digital Transformation” and “Advertising” in the Scopus database yielded 114 documents. Using the PRISMA method, the researchers applied inclusion criteria,
Filosa Gita Sukmono, Nastiti Dyah Lestari, Suria Hani A. Rahman, Murtada Busair Ahmad   +3 more
doaj   +1 more source

Interactive pathology teaching on Instagram: Engagement outcomes from a 4‐week pilot study

Anatomical Sciences Education, EarlyView.
Abstract Social media is increasingly employed for medical education, yet Instagram remains under‐explored for visually rich disciplines, such as pathology. Using an established Instagram profile (@Patholife, >6000 followers), we delivered a structured, interactive educational series covering colorectal cancer, melanoma, and prostate cancer over a 4 ...
Madison T. Hindes, Ben S.‐Y. Ung, Maria C. Caruso   +2 more
wiley   +1 more source

Advertising for the people: Digital media and citizen engagement in the smart urban environment

Smart Cities and Regional Development Journal
The aim of this paper is to explore how advertising can enhance citizen engagement within smart urban environments, aligning with the principles of human-centered digital transformation. Building on previous research into artificial intelligence (AI) and
Nikola VANGELOV, Stilia FELISI
doaj   +1 more source

Associating cognitive abilities with naturalistic search behavior

Journal of the Association for Information Science and Technology, Volume 76, Issue 4, Page 665-685, April 2025.
Abstract Differences in cognitive abilities affect search behaviors, but this has mostly been observed in laboratory experiments. There is limited research on how users search for information in real‐world, naturalistic settings and how real‐world search behaviors relate to cognitive abilities.
Tung Vuong, Pritom Kumar Das, Tuukka Ruotsalo   +2 more
wiley   +1 more source

Cross-Sessional Study of Digital Advertising and Consumer Purchasing Behaviour in Delta State

Perspektif: Jurnal Ilmu-ilmu Sosial
This study investigated the link between digital advertising and consumer purchasing behavior in Delta State. This study recognized the prevalence of digital advertising and how advertising generally influences consumer purchasing behavior. However, this
Patrick Nkemdilim Ijeh, Hannah Emuobosa Ivwighren, Lydia I. Uwayah   +2 more
doaj   +1 more source

Email advertising : exploratory insights\ud from Finland

, 2003
Since the advent of the internet, much speculation has ensued regarding its tangible benefits to business. This article looks at the effectiveness of email advertising to\ud promote information to consumers. Within this email promotion context, and using
BRETT A. S. MARTIN, MIKA RAULAS, Merisavo, Marko, Van Durme, Joel, Raulas, Mika, Martin, Brett, MARKO MERISAVO, JOËL VAN DURME   +7 more
core   +1 more source

Conceptualizing algorithmic inequality and future agenda. An annual review of information science and technology (ARIST) paper

Journal of the Association for Information Science and Technology, EarlyView.
Abstract The issue of inequality caused by algorithms, termed ‘algorithmic inequality’, has recently attracted scholarly attention in many disciplines due to its profound implications for society. While the body of literature on algorithmic inequality has grown, there remains a lack of comprehensive understanding of its nature, drivers, and impact ...
Shiwei Jia, Jia Tina Du, Hui Yan
wiley   +1 more source

Types, placement platforms and trends in the contextual advertising as a marketing tool in the digitalization conditions

Омский научный вестник: Серия "Общество. История. Современность"
The relevance of the research is due to the fact that in the context of information technology development and transformation of the marketing complex contextual advertising continues to be one of the main elements of digital marketing ...
N. V. Borovskikh
doaj   +1 more source

Customer purchase decisions of clothing amongst students in Nigerian private universities: The effect of digital advertising [PDF]

Innovative Marketing
With the proliferation of digital platforms, businesses, including clothing brands, increasingly leverage digital advertising to reach and engage their target audiences.
Emmanuel O. Ajike, Jeremiah A. Aderimiki, Ayodeji G. Bamidele, Nwankwere Idowu   +3 more
doaj   +1 more source

Awareness of the Black Triangle Scheme among healthcare professionals and consumers in Australia: A mixed‐methods study exploring reporting intentions and suggested improvements

British Journal of Clinical Pharmacology, EarlyView.
Aims The Black Triangle Scheme, introduced in 2018 in Australia, does not appear to have increased the quantity of adverse drug event (ADE) reports. This study evaluated healthcare professionals' (HCPs') and consumers' awareness of the scheme, its influence on intentions for future ADE reporting, and suggested improvements.
Eyob Alemayehu Gebreyohannes, Sieta T. de Vries, Mohammed Gebre Dedefo, Oliver Frank, Myra Thiessen, Lisa Kalisch Ellett, Christopher Thornton, Renly Lim   +7 more
wiley   +1 more source