Results 61 to 70 of about 538,491 (285)

Immersive virtual reality as a teaching tool in neuroanatomy: A scoping review

Anatomical Sciences Education, EarlyView.
Abstract Basic core courses in various undergraduate programs, such as neuroanatomy, pose a challenge for students due to the large volume and complexity of the content. In this context, educational technologies such as immersive virtual reality (IVR), which allow students to actively interact with learning materials, offer a complementary pedagogical ...
Nathálya Gardênia de Holanda Marinho Nogueira, Eloá Naiara de Assis Teodoro, Maria Clara Ramos, Phelipe Henrique Alves Batalha Coelho, Gustavo Eyer de Menezes, Guilherme Menezes Lage, Bárbara de Paula Ferreira, Sara Edith Souza de Assis Leão   +7 more
wiley   +1 more source

Advertising for the people: Digital media and citizen engagement in the smart urban environment

Smart Cities and Regional Development Journal
The aim of this paper is to explore how advertising can enhance citizen engagement within smart urban environments, aligning with the principles of human-centered digital transformation. Building on previous research into artificial intelligence (AI) and
Nikola VANGELOV, Stilia FELISI
doaj   +1 more source

Why young consumers are not open to mobile marketing communications [PDF]

, 2007
This paper explores young people's motivations for using mobile phones. Older adolescents' everyday use of traditional and new forms of mediated communication were explored in the context of their everyday lives, with data generated from self-completion ...
Grant, Ian, O'Donohoe, Stephanie
core   +2 more sources

Associating cognitive abilities with naturalistic search behavior

Journal of the Association for Information Science and Technology, Volume 76, Issue 4, Page 665-685, April 2025.
Abstract Differences in cognitive abilities affect search behaviors, but this has mostly been observed in laboratory experiments. There is limited research on how users search for information in real‐world, naturalistic settings and how real‐world search behaviors relate to cognitive abilities.
Tung Vuong, Pritom Kumar Das, Tuukka Ruotsalo   +2 more
wiley   +1 more source

Cross-Sessional Study of Digital Advertising and Consumer Purchasing Behaviour in Delta State

Perspektif: Jurnal Ilmu-ilmu Sosial
This study investigated the link between digital advertising and consumer purchasing behavior in Delta State. This study recognized the prevalence of digital advertising and how advertising generally influences consumer purchasing behavior. However, this
Patrick Nkemdilim Ijeh, Hannah Emuobosa Ivwighren, Lydia I. Uwayah   +2 more
doaj   +1 more source

Customer purchase decisions of clothing amongst students in Nigerian private universities: The effect of digital advertising [PDF]

Innovative Marketing
With the proliferation of digital platforms, businesses, including clothing brands, increasingly leverage digital advertising to reach and engage their target audiences.
Emmanuel O. Ajike, Jeremiah A. Aderimiki, Ayodeji G. Bamidele, Nwankwere Idowu   +3 more
doaj   +1 more source

Thanksgiving 2017 food drive poster [PDF]

, 2017
Poster and digital materials advertising Mugar's Thanksgiving 2017 Food Drive.Poster advertising Mugar's Thanksgiving 2017 Food ...
Fasolyak, Anna
core  

A comparison of three interactive television AD formats [PDF]

, 2009
This study explores the effects of interacting with three current interactive television (iTV) ad formats, using an Australian audience panel. Interaction with iTV ads has positive effects on awareness and net positive thoughts, which increase purchase ...
Bellman, S., Schweda, A., Varan, D.
core   +2 more sources

Immersive reality capabilities of relieving hiraeth

Journal of the Association for Information Science and Technology, EarlyView.
Abstract Understanding how immersive experiences foster a sense of presence sufficient to rival real‐world experiences remains an open research area. Prior work has largely examined episodic memory recall in simulated environments, but less is known about how immersive technologies can reconnect individuals with personal memories.
Erica Mi, Fred Fonseca
wiley   +1 more source

Types, placement platforms and trends in the contextual advertising as a marketing tool in the digitalization conditions

Омский научный вестник: Серия "Общество. История. Современность"
The relevance of the research is due to the fact that in the context of information technology development and transformation of the marketing complex contextual advertising continues to be one of the main elements of digital marketing ...
N. V. Borovskikh
doaj   +1 more source