Results 81 to 90 of about 74,471 (297)
Regulation of Television advertising [PDF]
Regulation of television advertising typically covers both the time devoted to commercials and restrictions on the commodities or services that can be publicized to various audiences (stricter laws often apply to children’s programming).
Simon P. Anderson
core
Is the well‐known phrase ‘small is beautiful’ true of small transnational education institutions?
British Educational Research Journal, EarlyView.Abstract The purpose of this research is to consider the potential attractiveness of operating a small international branch campus (IBC). Drawing upon resource‐based and legitimacy theories, we examine the strengths, weaknesses, opportunities and threats associated with the business model that is based on having a small institution size.
Stephen Wilkins, Joe Hazzam
wiley +1 more source
Assessing the intersection of artificial intelligence and digital advertising
, 2023 The advancements in artificial intelligence are among the factors influencing the components of various topics within the marketing and advertising industry.
Pınarbaşı, Fatih
core +1 more source
British Educational Research Journal, EarlyView.Abstract Academic misconduct appeal services have quietly emerged within China's education marketplace, with commercial agencies promoting themselves on social media to assist international students facing misconduct hearings. While existing research on academic integrity has emphasized prevention and detection, far less attention has been paid to what
Gengyan Tang +2 more
wiley +1 more source
Advertising standardization's positive impact on the bottom line: A model of when and how standardization improves financial and strategic performance [PDF]
, 2006 Building on Zou and Cavusgil’s (2002) global marketing strategy (GMS) framework, the authors propose a structural model of advertising standardization that explores (1) the factors that encourage firms to engage in standardized advertising; and (2) the
Okazaki, Shintaro +9 more
core +1 more source
British Educational Research Journal, EarlyView.Abstract This study examines the under‐theorized political role and identity of Chinese international students, who emerge as significant actors caught between U.S. soft power ambitions and rising geopolitical suspicion. Amid escalating U.S.‐China tensions, these students are forced to confront environments shaped by competing geopolitical discourses ...
Jing Yu
wiley +1 more source
Advertising-based revenue model in digital media market
Ekonomski Vjesnik, 2020 In the case of advertising-based revenue model, a company creates a digital media product, attracts interaction and engagement of users and then sells access to this audience to advertisers.
Alona Bekh
doaj
The Lahore Journal of Business, 2021 The primary objective of this research is to ascertain the relationship between market shares of traditional and digital media in Pakistan by using the theoretical framework of the media niche theory.
Barira Bakhtawar +2 more
doaj
Journal of Architecture, Art & Humanistic Science, 2018 This paper aimed to study how to attract more attention to the digital images used on advertising posters, by applying the visual perceptual constancy. To achieve this goal, the study used the descriptive and experimental, methods to analyze the nature ...
Tarek Hamd Allah
doaj +1 more source
Analysis of the advertising agency –Advertiser relationship in digital advertising
, 2021 With technological advancements, digital advertising became one of the most significant factors strengthening the advertising industry in last years. As a good partnership between advertising agency and advertiser is the key to success of advertising campaigns, this study aims to analyze advertising agency - advertiser relationship in digital ...
openaire +1 more source