Results 81 to 90 of about 538,491 (285)

PENGARUHIKLAN MEDIA SOSIAL INSTAGRAM DAN MARKETPLACE SHOPEE ADS TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Taste Limited Store) [PDF]

open access: yes
This research aims to examine the influence of Instagram social media advertising and Shopee Ads marketplace on purchasing decisions. The population in this study consists of Instagram and Shopee consumers in the city of Malang, with a sample size of 385
Farhan Barlian, Farhan
core  

Publicidade digital, storytelling e transmedia narrativa: educomunicação do consumidor [PDF]

open access: yes, 2018
The present text tries to analyze the relationships between the concept of digital storytelling applied to advertising starting from the base of the transmedia narrative.
Elías Zambrano, Rodrigo   +2 more
core  

Young people's occupational aspirations beyond the aspiration discourse: A sociocultural perspective

open access: yesBritish Educational Research Journal, EarlyView.
Abstract Young people's aspirations have been the focus of many educational, sociological and psychological studies. This paper argues, firstly, that the concept of aspirations holds greater generative potential than suggested by the policy‐oriented ‘aspiration discourse’.
Jelena Popov
wiley   +1 more source

An Analysis of Competition and Displacement of Business among Media Forms in the Advertising Media Market of Pakistan

open access: yesThe Lahore Journal of Business, 2021
The primary objective of this research is to ascertain the relationship between market shares of traditional and digital media in Pakistan by using the theoretical framework of the media niche theory.
Barira Bakhtawar   +2 more
doaj  

The Influence of Visual Perceptual Constancy on Attracting Attention to Digital Images on Advertising Posters

open access: yesJournal of Architecture, Art & Humanistic Science, 2018
This paper aimed to study how to attract more attention to the digital images used on advertising posters, by applying the visual perceptual constancy. To achieve this goal, the study used the descriptive and experimental, methods to analyze the nature ...
Tarek Hamd Allah
doaj   +1 more source

Is the well‐known phrase ‘small is beautiful’ true of small transnational education institutions?

open access: yesBritish Educational Research Journal, EarlyView.
Abstract The purpose of this research is to consider the potential attractiveness of operating a small international branch campus (IBC). Drawing upon resource‐based and legitimacy theories, we examine the strengths, weaknesses, opportunities and threats associated with the business model that is based on having a small institution size.
Stephen Wilkins, Joe Hazzam
wiley   +1 more source

Advertising-based revenue model in digital media market

open access: yesEkonomski Vjesnik, 2020
In the case of advertising-based revenue model, a company creates a digital media product, attracts interaction and engagement of users and then sells access to this audience to advertisers.
Alona Bekh
doaj  

The Business and Culture of Social Media: In Search of the People Formerly Known As the Audience [PDF]

open access: yes, 2009
This presentation addresses three transformations: the transformation of the audience; of advertising models; and of media businesses. The talk describes how they were transformed first by digital technology, and how they are now being transformed by ...
Johanna Blakley, Martin Kaplan
core  

Academic misconduct appeal services in China: Platform logics, self‐platformization and implications for integrity education

open access: yesBritish Educational Research Journal, EarlyView.
Abstract Academic misconduct appeal services have quietly emerged within China's education marketplace, with commercial agencies promoting themselves on social media to assist international students facing misconduct hearings. While existing research on academic integrity has emphasized prevention and detection, far less attention has been paid to what
Gengyan Tang   +2 more
wiley   +1 more source

Challenges of digital innovations : a set-top box based approach [PDF]

open access: yes, 2014
The chapter analyses the challenges of digital technology for television audience measurement systems. First, the current state of audience measurement in Belgium is described.
Berte, Katrien, Evens, Tom
core   +2 more sources

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