Results 91 to 100 of about 74,471 (297)
Given the increasing adoption of smartphones and other mobile devices by children, the global digital advertising market is expected to experience significant growth.
Ahn, Regina Jihea
core +1 more source
British Educational Research Journal, EarlyView.Abstract Newly established international branch campuses (IBCs) commence operations without a student body, and even after several years, many institutions fail to grow beyond 500 students. Despite having unique strategic needs, small IBCs are largely overlooked in the higher education literature.
Stephen Wilkins, Joe Hazzam
wiley +1 more source
, 2008 Advertising is one the marketing element that influence and convince the success of business. Most business entity in Malaysia spent millions of Ringgit Malaysia each year to reach and penetrate its target market using various type of advertising media ...
Jahidin, Kamaruzaman
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Business Strategy and the Environment, EarlyView.ABSTRACT This study addresses a significant research gap in the literature by systematically reviewing and synthesizing the interplay between social dynamics, environmental changes, and organizational innovation. Although prior research has explored these dimensions in isolation, the integrative framework remains lacking.
Gagan Deep Sharma +4 more
wiley +1 more source
Assessing digital advertising exposure using a virtual experimental protocol. [PDF]
Digit Health, 2022 Cantrell J +7 more
europepmc +1 more source
Administration of government advertising arrangements: August 2011 to March 2013 [PDF]
, 2013 This audit assessed the effectiveness of selected government agencies’ administration in developing advertising campaigns and implementing key processes, and the ongoing administration of the campaign advertising framework.
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Impact Measuring in Sustainable Ventures: A Process Perspective
Business Strategy and the Environment, EarlyView.ABSTRACT Impact measurement is crucial for sustainable ventures to quantify their contribution to sustainable development. Although research has highly focused on impact measurement as a static activity, we conduct a qualitative study to explore how impact measuring as a process unfolds over time.
Jan Moellmann +2 more
wiley +1 more source
No Targets, Just Vibes: Tuned Advertising and the Algorithmic Flow of Social Media
Social Media + SocietyDigital advertising’s cultural surround is algorithmically tuned. The popular narrative about digital advertising is that it is hyper-targeted and customized.
Maria-Gemma Brown +5 more
doaj +1 more source
Transforming Procurement: The Dynamic Capabilities and Microfoundations to Buy Circular
Business Strategy and the Environment, EarlyView.ABSTRACT Circular Procurement (CP) integrates Circular Economy (CE) principles into purchasing decisions to close material loops and retain value across product life cycles. Yet, its adoption remains limited due to persistent barriers within procurement processes.
Francesco Cafforio, Ilaria Giannoccaro
wiley +1 more source
The effect of interactive program loyalty banners on television advertising avoidance
, 2009 This study used a sample of the general public in Australia to test whether programrelated interactive banners superimposed over commercials in the break would reduce channel changing.
Haddad, H. +4 more
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