Results 71 to 80 of about 74,471 (297)

Interpreting algorithmic information cues: User sensemaking of search autocomplete moderation

Journal of the Association for Information Science and Technology, EarlyView.
Abstract Autocomplete is a search feature that algorithmically generates information cues for any keywords entered in the search bar. While this feature makes the search process more efficient, it also frequently produces biased, misleading, offensive, or otherwise inappropriate suggestions.
Shagun Jhaver
wiley   +1 more source

Cross-Sessional Study of Digital Advertising and Consumer Purchasing Behaviour in Delta State

Perspektif: Jurnal Ilmu-ilmu Sosial
This study investigated the link between digital advertising and consumer purchasing behavior in Delta State. This study recognized the prevalence of digital advertising and how advertising generally influences consumer purchasing behavior. However, this
Patrick Nkemdilim Ijeh, Hannah Emuobosa Ivwighren, Lydia I. Uwayah   +2 more
doaj   +1 more source

Customer purchase decisions of clothing amongst students in Nigerian private universities: The effect of digital advertising [PDF]

Innovative Marketing
With the proliferation of digital platforms, businesses, including clothing brands, increasingly leverage digital advertising to reach and engage their target audiences.
Emmanuel O. Ajike, Jeremiah A. Aderimiki, Ayodeji G. Bamidele, Nwankwere Idowu   +3 more
doaj   +1 more source

Awareness of the Black Triangle Scheme among healthcare professionals and consumers in Australia: A mixed‐methods study exploring reporting intentions and suggested improvements

British Journal of Clinical Pharmacology, EarlyView.
Aims The Black Triangle Scheme, introduced in 2018 in Australia, does not appear to have increased the quantity of adverse drug event (ADE) reports. This study evaluated healthcare professionals' (HCPs') and consumers' awareness of the scheme, its influence on intentions for future ADE reporting, and suggested improvements.
Eyob Alemayehu Gebreyohannes, Sieta T. de Vries, Mohammed Gebre Dedefo, Oliver Frank, Myra Thiessen, Lisa Kalisch Ellett, Christopher Thornton, Renly Lim   +7 more
wiley   +1 more source

Types, placement platforms and trends in the contextual advertising as a marketing tool in the digitalization conditions

Омский научный вестник: Серия "Общество. История. Современность"
The relevance of the research is due to the fact that in the context of information technology development and transformation of the marketing complex contextual advertising continues to be one of the main elements of digital marketing ...
N. V. Borovskikh
doaj   +1 more source

A comparison of three interactive television AD formats

, 2009
This study explores the effects of interacting with three current interactive television (iTV) ad formats, using an Australian audience panel. Interaction with iTV ads has positive effects on awareness and net positive thoughts, which increase purchase ...
Bellman, S., Varan, D., Schweda, A.
core   +1 more source

Between public service and market: Portraying the bifront university in a platformized world

British Educational Research Journal, EarlyView.
Abstract This paper contributes to the international debate on the changes affecting recruitment and orientation processes toward higher education. Based on qualitative research involving 19 Italian public universities, the study analyses the transformations in communication, recruitment and orientation activities within platformization and increasing ...
Marco Pitzalis, Ciro Cangiano, Alessandro Lovari   +2 more
wiley   +1 more source

Young people's occupational aspirations beyond the aspiration discourse: A sociocultural perspective

British Educational Research Journal, EarlyView.
Abstract Young people's aspirations have been the focus of many educational, sociological and psychological studies. This paper argues, firstly, that the concept of aspirations holds greater generative potential than suggested by the policy‐oriented ‘aspiration discourse’.
Jelena Popov
wiley   +1 more source

Constructive-style vectors in digital advertising text: transformation and interaction

Неофилология
INTRODUCTION. The study is devoted to the problem of digital advertising text transformation under the influence of constructive-style vectors (CSV) of bookishness, mass media and colloquialism.
O. A. Uskova, I. V. Valieva
doaj   +1 more source

Implications of adopting semiological approach on iconic representation in website design

Journal of Architecture, Art & Humanistic Science, 2020
Computers are by far the most ubiquitous media used by contemporary societies; it took over large share of contemporary communication. Accordingly, digital advertising is getting more important and central to the advertising industry, specifically ...
Dina Abboud
doaj   +1 more source