Results 71 to 80 of about 38,160,009 (291)

The Advertising Handbook

, 2018
Fully revised and updated, the fourth edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the ...
MacRury, Iain, Hardy, Jonathan, Powell, Helen   +2 more
core   +4 more sources

Parental Advertising Mediation in the Digital Media Context: Focusing on Cultural Nuances and Adaptation

Given the increasing adoption of smartphones and other mobile devices by children, the global digital advertising market is expected to experience significant growth.
Ahn, Regina Jihea
core   +1 more source

Regulatory harmonization: Evolution, globalization and future directions

British Journal of Clinical Pharmacology, EarlyView.
Regulatory harmonization has become an increasingly important and accepted approach to streamline regulatory review processes and expedite access to safe, effective and high‐quality medicines globally. This review explores the evolution and current status of regulatory harmonization, convergence and reliance initiatives.
Orin Chisholm, Elaine Y. L. Blair, Christine Y. Lu   +2 more
wiley   +1 more source

Constructive-style vectors in digital advertising text: transformation and interaction

Неофилология
INTRODUCTION. The study is devoted to the problem of digital advertising text transformation under the influence of constructive-style vectors (CSV) of bookishness, mass media and colloquialism.
O. A. Uskova, I. V. Valieva
doaj   +1 more source

Analysis of the advertising agency –Advertiser relationship in digital advertising

, 2021
With technological advancements, digital advertising became one of the most significant factors strengthening the advertising industry in last years. As a good partnership between advertising agency and advertiser is the key to success of advertising campaigns, this study aims to analyze advertising agency - advertiser relationship in digital ...
openaire   +1 more source

Smart digital advertising

, 2008
Advertising is one the marketing element that influence and convince the success of business. Most business entity in Malaysia spent millions of Ringgit Malaysia each year to reach and penetrate its target market using various type of advertising media ...
Jahidin, Kamaruzaman
core  

Current practice and guideline adherence in renal dose adjustment for patients with chronic kidney disease: A systematic review and meta‐analysis

British Journal of Clinical Pharmacology, EarlyView.
Aims To quantify prescribing adherence to renal dosing recommendations in adults with chronic kidney disease (CKD; Stage 3 and above) and to evaluate the clinical consequences of non‐adherence. Methods This systematic review and meta‐analysis was conducted in accordance with PRISMA 2020 guidelines and registered in PROSPERO (CRD42025620883).
Hager ElGeed, Ahmed Tehemar, Mohamed Gasimelseed, Ahmed Gharaibeh, Muhammad Abdul Hadi, Kazeem Yusuff, Amani Zidan, Ahmed Awaisu   +7 more
wiley   +1 more source

The effect of interactive program loyalty banners on television advertising avoidance [PDF]

, 2009
This study used a sample of the general public in Australia to test whether programrelated interactive banners superimposed over commercials in the break would reduce channel changing.
Haddad, H., Dix, S., Dix, Steve, Bellman, S., Varan, D.   +4 more
core  

Analysis of regulatory review models and approval timelines across selected African medicines regulatory authorities using the OpERA framework (2020–2024)

British Journal of Clinical Pharmacology, EarlyView.
Background The World Health Organization (WHO) developed the Global Benchmarking Tool (GBT) to assess national regulatory systems and support regulatory‐system strengthening across regulatory functions. Several African National Medicines Regulatory Authorities (NMRAs) have achieved Maturity Level 3 (ML3).
Constance Sakala Chisha, Stephanie Leigh, Makomani Siyanga, Grace Matimba, Richard Rukwata, Mercy Owusu‐Asante, Kwabena Frimpong‐Manso Opuni, Pratibha Sobrun, Boitumelo Semete‐Makokotlela, Adem Kermad, Stuart Walker   +10 more
wiley   +1 more source

Advertising-based revenue model in digital media market

Ekonomski Vjesnik, 2020
In the case of advertising-based revenue model, a company creates a digital media product, attracts interaction and engagement of users and then sells access to this audience to advertisers.
Alona Bekh
doaj